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No Ordinary Disruption

The Four Global Forces Breaking All the Trends

By Richard Dobbs, James Manyika and Jonathan Woetzel
15-minute read
Audio available
No Ordinary Disruption: The Four Global Forces Breaking All the Trends by Richard Dobbs, James Manyika and Jonathan Woetzel

No Ordinary Disruption (2015) details four forces that are changing the world’s markets in profound ways. These blinks show you how the business world, the jobs that support it and the market that shapes it are transforming and what companies, governments and individuals need to do to not only survive but succeed in this new world order.

  • CEOs, marketing executives and students of business
  • Anyone interested in economic development and global finance

Richard Dobbs researches global economic patterns at McKinsey. He has taught at the University of Oxford and at several other universities; No Ordinary Disruption is his second bestselling book.

The director of the McKinsey Global Institute, James Manyika has advised a number of leading technology companies in Silicon Valley. He is also the vice chairman of the President’s Global Development Council, appointed by US President Barack Obama.

Jonathan Woetzel cofounded McKinsey’s operations in China, where he lives. He is a lecturer at the Guanghua School of Management at Peking University, and has written four books on China.

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No Ordinary Disruption

The Four Global Forces Breaking All the Trends

By Richard Dobbs, James Manyika and Jonathan Woetzel
  • Read in 15 minutes
  • Audio & text available
  • Contains 9 key ideas
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No Ordinary Disruption: The Four Global Forces Breaking All the Trends by Richard Dobbs, James Manyika and Jonathan Woetzel
Synopsis

No Ordinary Disruption (2015) details four forces that are changing the world’s markets in profound ways. These blinks show you how the business world, the jobs that support it and the market that shapes it are transforming and what companies, governments and individuals need to do to not only survive but succeed in this new world order.

Key idea 1 of 9

A series of globally disruptive forces are fundamentally changing the economic landscape.

The quarter-century before the crash of 2008 was a time of unparalleled economic development. Interest rates were low; natural resources cheap; jobs plentiful and workers adequately employed.

But that phase is now over. Today, we’re entering a new phase, marked by four globally disruptive trends.

These trends are: a shifting focal point of economic activity and dynamism; an acceleration in technology’s scope, scale and economic impact; an aging global population; and a greater degree of connection through trade, capital information and people.

While these trends certainly present major challenges, they’ve also been the driving force behind pulling some one billion people worldwide out of poverty since 1990.

In short, increased connectivity and advances in technology have spurred economic growth. The shifting locus of economic activity as a result has meant more development in ever more remote regions, further ameliorating the burden of poverty in these areas.

This new world is thus going to be wealthier and more urban, with higher skill levels and better health than previous generations.

These four global trends interact in complicated ways, however, which makes predicting future conditions increasingly difficult. Not just that, but such forecasts are often based on past experiences and outmoded ways of thinking.

To succeed in this new world, we need to reformulate our prior notions about how the economy works.

For instance, supply and demand traditionally says that when demand for financing is high, capital becomes more expensive; and then, demand will abate. But now the opposite is true. Emerging markets the world over are rapidly building capital-intensive infrastructure and spurring demand, even though the cost of financing continues to rise.

But this is just one example of how old ways of thinking aren’t keeping up with changing conditions. Let’s take a closer look at today’s four disruptive forces.

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