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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
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Innovation in Real Places summary
Dan Breznitz
Strategies for Prosperity in an Unforgiving World
17 mins
Brief summary
Innovation in Real Places by Dan Breznitz is a thought-provoking book that examines how innovation happens in real-world locations. It challenges traditional notions of innovation by highlighting the role of local ecosystems and the importance of collaboration.
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Innovation in Real Places
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Key idea 1 of 3
The next Silicon Valley
Innovation isn’t what you think.
For decades, cities and regions have been sold a story – a tall tale, that innovation means one thing and one thing only. Become the next Silicon Valley, the mantra goes. Prosperity will surely follow.
But the hard truth is that this rarely happens. History shows that, for communities that attempt this strategy, things rarely turn out as hoped for.
Atlanta, Georgia is one example of a city that tried to become a startup hub, with less than stellar results. In the 1980s and 1990s, Atlanta was home to pioneering companies in emerging tech sectors like modems, software, and internet security. Firms like Scientific Atlanta, MSA, and Internet Security Systems even became global leaders in their market niches.
However, this leadership position didn’t last. MSA was acquired for just slightly above its annual revenue. Scientific Atlanta and Internet Security Systems were both purchased by out-of-state companies. And of all Atlanta startups receiving venture capital from 1999 to 2007, fully 40 percent left the city within three years of their first funding round.
While Atlanta succeeded, at least initially, at developing startups, they largely failed to translate this into lasting local prosperity. Impatient investors and a lack of strong community ties meant profits and talent were siphoned away rather than reinvested locally. Atlanta failed to develop into an inclusive innovation ecosystem. What it became instead was a short-term startup launchpad where companies briefly stopped before migrating to other cities.
As the Atlanta example highlights, blindly chasing startups has often led communities down a dead-end path. When regions narrowly pursue VC-backed tech in hopes of becoming "the new Silicon Valley," the results are often lopsided and unstable. A startup ecosystem may or may not arise, but even when it does, the benefits rarely circulate locally. Instead, it benefits a thin stratum of knowledge workers, while housing costs and inequality rise, squeezing other local residents. Instead of transformational change, communities get less growth than expected, along with a two-tiered economy that leaves many behind.
The author argues that this misguided model of innovation and economic development is based on three core myths. The first is that innovation means new gadgets and startups. This view of innovation is overly narrow and misses the huge variety of everyday innovations that drive a great deal of progress and development. Innovation, at its core, simply means making products and services better or cheaper. It's not just about paradigm-shattering breakthroughs and glitzy new companies. In fact, mundane process improvements across industries account for most growth.
Myth number two is that venture capital fuels growth by funding visionary startups. This idea misses some crucial facts about venture capital, or VC. VCs are optimized towards huge short-term returns for investors, not stable, long-term development for communities. VCs often push companies to risky growth strategies, encouraging them to zoom forwards towards an initial public offering or acquisition. Furthermore, VCs don’t care very much whether or not economic gains stay local. The VC approach therefore tends to increase inequality, instability, and short-term thinking.
The third and final myth is that if a community copies Silicon Valley, prosperity will come.
VC-funded tech startups tend to benefit a limited selection of groups. This model of development typically creates stark divides between select tech-industry insiders with high-paying jobs and outsiders struggling with rising costs. And regions that copy Silicon Valley often end up becoming “feeder communities” for bigger cities, losing talent and profits to established tech hubs over time.
Communities need to move beyond cookie-cutter approaches. It's time for a radical rethink of innovation and growth.
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What is Innovation in Real Places about?
Innovation in Real Places (2021) argues that the prevailing Silicon Valley model of growth creation has failed most cities and regions. Rather than chasing the chimera of becoming the next tech hub, communities should focus on identifying their niche in the global production process and fostering innovation based on their existing strengths.
Innovation in Real Places Review
Innovation in Real Places (2019) explores the dynamics of innovation in non-traditional locations and why they are vital for economic growth. Here's why this book is worth reading:
- Offers insightful analysis on how unconventional places can foster innovation, challenging traditional notions and inspiring new perspectives.
- Provides compelling case studies that demonstrate how innovation can thrive in unexpected locations, highlighting the potential for transformation.
- Explores the social and economic implications of innovation in real places, revealing the untapped opportunities they hold for communities and businesses alike.
Who should read Innovation in Real Places?
- Anyone interested in learning more about innovation and sources
- People interested in economic development and entrepreneurship
- Citizens and policy makers wishing to advance policies promoting growth and prosperity in their region
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Innovation in Real Places FAQs
What is the main message of Innovation in Real Places?
The main message of Innovation in Real Places is that innovation can thrive outside of traditional tech hubs.
How long does it take to read Innovation in Real Places?
The reading time for Innovation in Real Places varies depending on the reader's speed, but it typically takes several hours. However, the Blinkist summary can be read in just 15 minutes.
Is Innovation in Real Places a good book? Is it worth reading?
Innovation in Real Places is a valuable read for anyone interested in understanding how innovation can flourish in unexpected locations.
Who is the author of Innovation in Real Places?
The author of Innovation in Real Places is Dan Breznitz.
What to read after Innovation in Real Places?
If you're wondering what to read next after Innovation in Real Places, here are some recommendations we suggest:
- The Myths of Innovation by Scott Berkun
- Conscious Capitalism by John Mackey & Raj Sisodia
- Get to the Point! by Joel Schwartzberg
- Jugaad Innovation by Navi Radjou
- The Innovator’s Hypothesis by Michael Schrage
- Influence by Robert B. Cialdini
- Say It Well by Terry Szuplat
- The High 5 Habit by Mel Robbins
- So Good They Can't Ignore You by Cal Newport
- Man and His Symbols by Carl Jung
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