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The Lean Startup
How Constant Innovation Creates Radically Successful Businesses
The Lean Startup (2011) helps start-ups and tech companies develop sustainable business models. It advocates continuous rapid prototyping and focusing on customer-feedback data.
The method is based on the concepts of lean manufacturing and agile development, and its efficacy is backed up by case studies from the last few decades.
- Anyone interested in entrepreneurship and/or in starting their own company
- Anyone interested in quick product development and testing
- Founders, managers and employees in tech companies
Eric Ries is a successful entrepreneur. He co-founded IMVU, a social network that uses 3D avatars. Today he is a sought-after consultant and public speaker.
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