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by Robin Sharma
A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty
Getting Naked by Patrick Lencioni is a business book that explores how to build trust and deepen client relationships by embracing vulnerability, transparency, and authenticity. Lencioni offers practical advice for shedding the three fears that prevent consultants from connecting with clients.
Most people hesitate to let their defenses down, and nobody likes feeling vulnerable. But that discomfort runs contrary to human nature. In truth, the ability to feel vulnerable is essential to building deep and lasting relationships. Naturally, a commitment to relationships is key if you work with others, and it’s especially important for consultants.
So what might that vulnerability look like in a work context?
Take sweating as an example. People are taught never to let others see their perspiration, but that’s impossible. Worse still, when people notice that you’re sweating and trying to hide the fact, you lose credibility.
That’s why, if you find yourself in a situation in which sweating is inevitable – say a meeting that’s stressful and hot – it’s best not to hide it. By being open about the fact, you’ll relieve others who will feel comfortable showing that they’re sweaty too.
From then on, you’ll be treated like a member of the team, rather than an outsider trying to make a sale. This essential change will enable you to focus on your real job, which is to help, not to sell your opinion as a product.
So, vulnerability is important, but it’s definitely not easy. After all, humans naturally fear appearing weak.
However, that’s all the more reason to overcome the fear, because only by being undaunted by phobias can you embrace vulnerability. By learning how to stand “naked” in front of other people and bare your true, honest self, you’ll discover transparency, credibility and dedication.
It sounds great, right? Well, next up you’ll learn how to overcome your fears and make that confidence a reality.
Getting Naked (2010) is about vulnerability and the incredible power it holds. These blinks explain how to build trust with clients and overcome the three most common fears that prevent you from showing your true vulnerability.
Getting Naked (2010) by Patrick Lencioni is a book that explores the importance of vulnerability and openness in creating successful business relationships. Here's why this book is worth reading:
Clients dont expect perfection from the service providers they hire, but they do expect honesty and transparency.
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Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trialBlink 3 of 8 - The 5 AM Club
by Robin Sharma
What is the main message of Getting Naked?
Discover how vulnerability and transparency can lead to stronger relationships and business success.
How long does it take to read Getting Naked?
Reading time for Getting Naked varies, but it can be finished in several hours. The Blinkist summary takes just 15 minutes.
Is Getting Naked a good book? Is it worth reading?
Getting Naked is a valuable read offering insights into building trust, overcoming fear, and achieving professional growth, making it worth your time.
Who is the author of Getting Naked?
Patrick Lencioni is the author of Getting Naked.