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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
The Essential Guide to Business Storytelling
'Stories for Work' by Gabrielle Dolan is a guidebook on how to effectively communicate at work using storytelling. The book provides practical tips and tools for crafting compelling stories that connect, engage, and inspire your audience.
At some point in your career, you’ve probably sat through a dull PowerPoint presentation. Numbers and stats roll endlessly across the slides, and like a saturated sponge, your brain stops absorbing new information.
You’re not alone; this is an embarrassingly common phenomenon in business. Luckily, there’s a powerful remedy: storytelling.
Storytelling is an ancient antidote to a modern problem – it has been used as a communicative device since historical records began. The ancient Greek author Homer, for instance, completed The Odyssey thousands of years ago. The story was originally composed as an epic spoken-word poem, passed down verbally from generation to generation, and was used by the Greeks to teach cultural values and preserve a common identity.
Another example is Dreamtime storytelling, an ancient indigenous Australian cultural practice. Here, indigenous elders would harness the power of storytelling to teach children about the Dreamtime, a primordial time in indigenous mythology when the spirits created the land, people, plants and animals.
But fascinating history aside, can storytelling really be relevant to the world of work?
Well, whether it’s for an individual or an organization, storytelling is still the most effective and authentic method to deliver a message or communicate an idea. All you have to do is apply its methods to a business situation.
Take Australia’s postal service, Australia Post. With the steady increase in online shopping in recent years, traditional mail transactions are in rapid decline.
As a result, in 2015, Australia Post revamped its organization and brought in new company values. To instill these values into their vast workforce, the company created a two-day storytelling event called the “Grapevine.”
Attendees were asked to come ready to share a personal story relating to one of the company’s new values. The impact was remarkable: after the Grapevine, “agree” responses to the survey question “I can confidently explain our Australia Post Group shared values” jumped from 50 percent to 97 percent!
In Stories for Work (2017), Gabrielle Dolan explains the effectiveness of a powerful story, and how business professionals can harness this tool to communicate ideas, motivate employees, persuade clients and achieve goals. Dolan walks you through practical advice on coming up with your own stories, and how to apply them to a range of business scenarios.
Stories for Work (2017) is a valuable resource for anyone looking to enhance their communication skills and make a greater impact in the workplace. Here's why this book is worth reading:
The fact-and-figure heavy business world is desperate for authentic and story-filled engaging leaders.
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Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Get startedBlink 3 of 8 - The 5 AM Club
by Robin Sharma
What is the main message of Stories for Work?
Stories for Work teaches us how to use storytelling to connect, engage, and inspire in the workplace.
How long does it take to read Stories for Work?
The reading time for Stories for Work varies depending on the reader's speed, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is Stories for Work a good book? Is it worth reading?
Stories for Work is a valuable read that provides practical insights and techniques for using storytelling at work.
Who is the author of Stories for Work?
Gabrielle Dolan is the author of Stories for Work.