Marketing & Sales

Building Brand Trust

Titelbild für die kuratierte Liste 'Building Brand Trust'
Solidify brand authenticity in an increasingly skeptical world
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Marketing & Sales

Establishing customer loyalty through brand trust will allow you to weather potential PR storms by allowing people the opportunity to give your brand the benefit of the doubt. Today's consumers distrust advertising, so winning over their trust requires authenticity and upholding your brand values in all that you do. This collection offers a variety of insights and methods to build a trustworthy brand, highlights the pitfalls of losing authenticity, and offers entrepreneurial lessons on staying true to your brand values—even when the going gets tough.

Building Brand Trust

Solidify brand authenticity in an increasingly skeptical world
Seth Godin: Empathy and Audience
Seth Godin: Empathy and Audience
Understanding your audience is half the battle, when it comes to creating with authenticity. So how do you actually win the battle? In this episode, Seth Godin considers the importance of being creatively authentic. He'll show you how in order to build an audience, you first need to understand who you are creating your art for—so you can speak to them directly with your craft.
10 min
4.8
The Post-Truth Business
The Post-Truth Business
Sean Pillot de Chenecey
How to Rebuild Brand Authenticity in a Distrusting World
21 min
4.3
The Gen Z Frequency
The Gen Z Frequency
Gregg L. Witt, Derek E. Baird
How Brands Tune In and Build Credibility
22 min
4.0
Damian Bradfield: Balancing Ethics and Growth
Damian Bradfield: Balancing Ethics and Growth
Have you ever heard of a company that gives away 30% of its profits to the arts? Or a company that values stunning design and a simple user experience over maximizing their gain? WeTransfer is the company that does exactly that. The file sharing platform transfers over a billion files a week, but is rooted in its principles of giving back to society and an uncompromising approach to design. In this episode, WeTransfer CEO Damian Bradfield shares the insights he learned as he helped grow the company into what it is today. He'll take you through some approaches on how to lead—and grow—an effective business without compromising your ethical beliefs.
10 min
4.7
Communicate in a Crisis
Communicate in a Crisis
Kate Hartley
Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
26 min
4.1
The Apology Impulse
The Apology Impulse
Cary Cooper and Sean O’Meara
How the Business World Ruined Sorry and Why We Can’t Stop Saying It
20 min
4.3
The End of Marketing
The End of Marketing
Carlos Gil
Humanizing Your Brand in the Age of Social Media and AI
21 min
4.2
They Ask You Answer
They Ask You Answer
Marcus Sheridan
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
23 min
4.4
Unconscious Branding
Unconscious Branding
Douglas van Praet
How Neuroscience Can Empower (and Inspire) Marketing
19 min
4.4
James Watt: Staying True to Yourself
James Watt: Staying True to Yourself
Sometimes the best thing we can do for our business and our lives is stay to true to our values and beliefs. This episode is a great example of what can happen when you do this. James Watt started Brewdog in his mother's garage and at first was hemorrhaging money because of it, but a few years later the company is now worth over a billion dollars. James credits this success to his and his co-founders' ability to follow their passions and be unapologetically themselves. In this episode, he discusses Brewdog's story and the how staying true to yourself can benefit your business despite the challenges it may bring.
11 min
4.7
Top of Mind
Top of Mind
John Hall
Use Content to Unleash Your Influence and Engage Those Who Matter to You
14 min
4.2
Personality Not Included
Personality Not Included
Rohit Bhargava
Why Companies Lose Their Authenticity and How Great Brands Get it Back
15 min
4.0
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