Will It Fly? Book Summary - Will It Fly? Book explained in key points
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Will It Fly? summary

Pat Flynn

How to Test Your Next Business Idea so You Don't Waste Your Time and Money

4.1 (47 ratings)
17 mins

Brief summary

Will It Fly? by Pat Flynn is a step-by-step guide that helps aspiring entrepreneurs validate their business ideas before investing time and money. It covers market research, identifying ideal customers, and creating a solid business plan to maximize potential success.

Table of Contents

    Will It Fly?
    Summary of 8 key ideas

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    Key idea 1 of 8

    Becoming a successful entrepreneur means creating a business that’s in line with your lifestyle goals.

    What’s the first order of business for any young entrepreneur before starting her business? Is it getting funding? Or maybe printing business cards? Actually, the first step involves going much deeper; the entrepreneur needs to investigate how her idea will support her desired lifestyle.

    Before turning any idea into a successful business, it’s essential that you make sure it’s aligned with your values and goals. After all, you’re going to put your time, energy and money into this project and the closer it comes to matching your personal goals and values, the more satisfied you’ll be.

    So, if you’re a people person, make sure that’s reflected by your business’s social environment, and be sure to create a space that will let you nurture this aspect.

    But how can you see to it that you’ll make decisions about your future business that will leave you satisfied? Well, you can simply try interviewing your future self.

    Self-examination will help you decide what type of business best suits you – and it’s easy to do:

    Grab a piece of paper and divide it into four sections. Then, identify the four most important parts of your life. Your categories might be, for example, Family, Career, Well-being and Money.

    Next, assign each of these categories to a different quadrant on the paper. Once you’ve done that, imagine yourself five years down the road and write down all the things that come to mind.

    For example, under the Money category, you might write, “in five years my mortgage is paid off, I’ve invested in property, have a steady income from rentals and my kids’ college funds are squared away.” If, during this process, you start to think that your idea won’t generate enough money to make this scenario realistic, set aside time right now to improve it. This way, you’ll avoid making this disappointing discovery in five years.

    All this talk of the future might have you itching to get to work on your business. But first, you’ll need to identify a few more personal things to ensure your idea is right for you.

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    What is Will It Fly? about?

    Will It Fly (2016) is a guide to testing your business ideas and achieving the smoothest possible flight to success. These blinks will help you critically examine the validity of your ideas, research your market and get to know your future customers.

    Will It Fly? Review

    Will It Fly? (2016) by Pat Flynn is a practical and insightful guide for aspiring entrepreneurs aiming to validate their business ideas before taking the leap. Here's why this book is worth reading:

    • Offers a step-by-step action plan with exercises and examples to help readers determine the viability of their business ideas.
    • Provides practical strategies for understanding target markets, conducting market research, and evaluating competition.
    • Gives readers the confidence and tools needed to minimize the risks of starting a new business and increase the chances of success.

    Best quote from Will It Fly?

    If you can define the problem better than your target customer, they will automatically assume you have the solution. - Jay Abraham

    —Pat Flynn
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    Who should read Will It Fly??

    • Entrepreneurs who feel unsure about a business idea
    • Business owners who want to expand their companies and attract new customers

    About the Author

    In his professional career, Pat Flynn made the journey from a 9-to-5 job to successful entrepreneurship. Now he advises others on how to build their own successful and ethical online businesses through his website and podcast, SmartPassiveIncome.com.

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    Will It Fly? FAQs 

    What is the main message of Will It Fly?

    Discover if your business idea is viable before launching it.

    How long does it take to read Will It Fly?

    Reading time varies, but the Blinkist summary can be read in about 15 minutes.

    Is Will It Fly? a good book? Is it worth reading?

    Yes, Will It Fly? is worth a read. It provides practical guidance for testing and validating business ideas.

    Who is the author of Will It Fly?

    The author of Will It Fly? is Pat Flynn.

    What to read after Will It Fly??

    If you're wondering what to read next after Will It Fly?, here are some recommendations we suggest:
    • Testing Business Ideas by David J. Bland and Alexander Osterwalder
    • The Innovator’s Hypothesis by Michael Schrage
    • Leadership Blindspots by Robert Bruce Shaw
    • How to Start a Start-up by ThinkApps
    • Dear Founder by Maynard Webb and Carlye Adler
    • One Simple Idea by Stephen Key
    • The Wealth of Nations by Adam Smith
    • Stress Resets by Jennifer L. Taitz
    • The Creative Thinking Handbook by Chris Griffiths & Melina Costi
    • Problem Solving 101 by Ken Watanabe