One Simple Idea Book Summary - One Simple Idea Book explained in key points
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One Simple Idea summary

Stephen Key

Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

4.2 (35 ratings)
22 mins
Table of Contents

    One Simple Idea
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    What is in it for me? Learn how to start your business with only one simple idea.

    Have you ever seen a product and thought, "I could do better than that"? Or, while browsing the store shelves, been suddenly struck with a great idea that will fill a gap, and think: "Why hasn't anyone invented this yet?" No matter what your inspiration or motivation is, now’s the time to make something out of your idea.

    One Simple Idea will teach you how to turn your passion into a business and bring your product to market yourself. The author provides a roadmap to guide you through the sticky terrain of developing your one simple idea into a fully realized successful business, providing you with tools and useful advice along the way.

    This book in blinks answers the following questions:

    • What does it take to start my own business?
    • How do I bring my product into the market?   
    • How will I be able to grow and manage my business?
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    Key ideas in One Simple Idea

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    What is One Simple Idea about?

    One Simple Idea (2015) argues that it takes only passion and one simple, marketable idea to start your own business. The book shows how building long-term partnerships with your manufacturers and vendors can help your business run smoothly, and how catering to your customers' needs and desires helps you sell your product on the market. In short, One Simple Idea gives concrete, firsthand advice for anyone who wants to get their one simple idea off the page and out into the world.

    Who should read One Simple Idea?

    • Anyone who has a simple idea for a new product and wants to bring it to market                       
    • Entrepreneurs who want to start a small product-based business    
    • Anyone interested in entrepreneurship and creating their own business

    About the Author

    Stephen Key is an expert on getting business ideas off the ground and has successfully licensed more than 20 simple ideas, generating billions of dollars of revenue. In One Simple Idea, Key shares the lessons he learned while starting, managing and growing his own small (later successful) company, “Hot Picks.”

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