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One Simple Idea

Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

By Stephen Key
19-minute read
Audio available
One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work by Stephen Key

One Simple Idea (2015) argues that it takes only passion and one simple, marketable idea to start your own business. The book shows how building long-term partnerships with your manufacturers and vendors can help your business run smoothly, and how catering to your customers' needs and desires helps you sell your product on the market. In short, One Simple Idea gives concrete, firsthand advice for anyone who wants to get their one simple idea off the page and out into the world.

  • Anyone who has a simple idea for a new product and wants to bring it to market                       
  • Entrepreneurs who want to start a small product-based business    
  • Anyone interested in entrepreneurship and creating their own business

Stephen Key is an expert on getting business ideas off the ground and has successfully licensed more than 20 simple ideas, generating billions of dollars of revenue. In One Simple Idea, Key shares the lessons he learned while starting, managing and growing his own small (later successful) company, “Hot Picks.”

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