Startup Seed Funding for the Rest of Us Book Summary - Startup Seed Funding for the Rest of Us Book explained in key points
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Startup Seed Funding for the Rest of Us summary

Mike Belsito

How to Raise $1 Million for Your Startup – Even Outside of Silicon Valley

4.7 (92 ratings)
22 mins
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    Startup Seed Funding for the Rest of Us
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    To attract investors, you need to prove your business is viable.

    A-listers like Lady Gaga and Ashton Kutcher have given venture capitalism a certain glamor. If you’re a business founder looking for seed funding, it’s easy to get caught up in fantasies about which celebrity will invest in your business. But what you should be focusing on is your business plan. After all, investors back businesses, not ideas.

    Even in Silicon Valley, where investors are on the lookout for the hottest new company, a start-up will only get funding if it can prove it’s a viable business. Outside Silicon Valley, the challenge is even harder. Investors beyond the Bay Area tend to be more conservative. So, unless you can demonstrate that your start-up is more than just a brilliant idea, you won’t get the seed funding you need.

    Here’s the key message: To attract investors, you need to prove your business is viable.

    Demonstrating your business’s viability at the start-up stage may sound impossible. After all, how can you show an investor your business is viable before you have funding to actually make it viable?

    But there is a way to do just that. It’s called traction.

    Traction is a method to show your business model will generate a return on investment. It will prove that your model is based on actual data and not just assumptions about how much money you’ll make.

    Start by creating a financial plan that shows how every dollar of funding will result in three dollars of revenue. This will demonstrate to investors that your model is financially viable.

    Next, create a prototype to show investors what your idea will look like as a product. Your prototype doesn’t need to be fully functional. You can create a mock-up or a cheap sample using a 3D printer. Or make a video that can be shared online. Entrepreneur Drew Houston used a video demo to show how file-sharing product Dropbox would work long before he created it.

    Finally, line customers up by promoting your product before you launch it. Use a service like Launchrock to collect the details of people who may want to buy your creation. Tens of thousands of potential customers were on Houston’s mailing list before Dropbox was released, proving there was a market for his brilliant idea. This type of traction confirms there’s a market for your business concept. And a market is what attracts investors.




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    What is Startup Seed Funding for the Rest of Us about?

    Startup Seed Funding for the Rest of Us (2015) provides insight into how to secure investors for your new business, even if you’re located outside a major start-up community. Its practical advice will explain how to make your business more attractive to investors and how to build the relationships you need to secure start-up capital.

    Best quote from Startup Seed Funding for the Rest of Us

    Getting the investor to believe in the problem youre solving is half the battle in winning over investors.

    —Mike Belsito
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    Who should read Startup Seed Funding for the Rest of Us?

    • Start-up founders looking for investors
    • Entrepreneurs working outside a major start-up community
    • Innovators wanting to commercialize a product

    About the Author

    Mark Belsito has over ten years’ experience working in start-ups as both an early employee and a cofounder. His businesses have been profiled by many major media outlets, including the Atlantic and the New York Times. Belsito works as an advisor to start-ups and is Entrepreneur-in-Residence in Lakewood, Ohio. 

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