Simple Tips, Smart Ideas Book Summary - Simple Tips, Smart Ideas Book explained in key points
Listen to the Intro

Simple Tips, Smart Ideas summary

Erica Wolfe-Murray

Build a bigger, better business

4.3 (151 ratings)
23 mins

Brief summary

'Simple Tips, Smart Ideas' by Erica Wolfe-Murray is a creativity and innovation guide that provides practical tips for businesses and entrepreneurs to succeed in their industries.

Table of Contents

    Simple Tips, Smart Ideas
    Summary of 8 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 8

    Your business plan should evolve along with your business.

    Architects don’t draw detailed plans for their buildings, only to throw them away once construction has started. Teachers don’t outline their curriculums at the start of the year, only to never glance at them again.

    So why do so many small business owners put effort into creating business plans, then let those plans languish on their hard drives? Why don’t they revisit their business blueprint after their new enterprise has got off the ground?

    The key message here is: Your business plan should evolve along with your business.

    Instead, if you’re a small business owner, you should think of your business plan as a business map: a document that grows and changes with your business. Let’s talk about how to make one.

    First, you need to set aside some time to bring your whole team together. Get a big sheet of paper and divide it into two halves: one side titled internal, the other external.

    Use the internal section to pull together information about your team’s background, passions, skills, and talents. The more you can write in this section, the better. You’re after a portrait of your team that reflects more than just their professional personas.

    Next, ask your colleagues to list all their past clients. Members of your team should drill right down to all clients they’ve ever served – including those who your colleagues encountered in after-school jobs and volunteer roles.

    Then, ask your team members to list what services they’ve been paid for, to the same level of detail. You might be surprised by overlaps or synergies that arise. Right there, you’ll have pointers to potential new markets for your business.

    Next up comes the external section. Here, describe your position in the market, and analyze your main competition. If possible, anticipate new market trends – as a small business, you have the agility to ride any trends that play to your strengths.

    Finally, chart recent developments in your business, including both positives and negatives. You want to be looking at the last 18 months or so.

    If you’ve followed this blueprint thoroughly, your end product will be far more than a business plan. It will be a totally unique map of your skills, talents, experiences, strengths, challenges, networks, and so much more. It will show you what your company – and only your company – can offer.

    And most importantly, it shouldn’t be forgotten! Make time to revisit and revise your map throughout the year.

    Want to see all full key ideas from Simple Tips, Smart Ideas?

    Key ideas in Simple Tips, Smart Ideas

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is Simple Tips, Smart Ideas about?

    Simple Tips, Smart Ideas (2019) is a guide for small businesses that delivers on the promise of its title. Erica Wolfe-Murray distills cutting-edge industry knowledge on business growth, savvy marketing, and sustainable innovation into a range of easy-to-follow tips and ideas, all geared toward businesses that skew more boutique than behemoth. 

    Simple Tips, Smart Ideas Review

    Simple Tips, Smart Ideas by Erica Wolfe-Murray (2020) is a practical guide that offers valuable insights on how to elevate your business and unleash your creativity. Here's why this book is worth reading:

    • Packed with actionable tips and innovative ideas, it provides a wealth of strategies that can be implemented immediately, helping entrepreneurs stay ahead of the curve.
    • By combining real-world stories with expert advice, the book offers a fresh perspective on problem-solving, enabling readers to overcome challenges and find creative solutions.
    • Its engaging and dynamic approach keeps readers hooked, ensuring that the journey towards business success is anything but boring.

    Who should read Simple Tips, Smart Ideas?

    • Small business owners in need of a boost
    • Employees dreaming of creating their own start-up
    • Anyone who wants to turn a profit from their side-hustle

    About the Author

    Erica Wolfe-Murray is a big name in small business. Other productivity and innovation experts focus on large brands and corporate conglomerates, but Wolfe-Murray’s passion and expertise lie in translating key concepts in business and marketing for small companies and shoestring start-ups. As well as being an author, marketing expert, and management consultant, Wolfe-Murray owns a media company and is the director of a tax app for freelancers.

    Categories with Simple Tips, Smart Ideas

    Book summaries like Simple Tips, Smart Ideas

    People ❤️ Blinkist 
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked these summaries

    4.7 Stars
    Average ratings on iOS and Google Play
    31 Million
    Downloads on all platforms
    10+ years
    Experience igniting personal growth
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial

    Simple Tips, Smart Ideas FAQs 

    What is the main message of Simple Tips, Smart Ideas?

    The main message of Simple Tips, Smart Ideas is to unlock your creativity and find innovative solutions in everyday situations.

    How long does it take to read Simple Tips, Smart Ideas?

    The reading time for Simple Tips, Smart Ideas can vary, but it typically takes a few hours. The Blinkist summary can be read in just 15 minutes.

    Is Simple Tips, Smart Ideas a good book? Is it worth reading?

    Simple Tips, Smart Ideas is a valuable read for anyone looking to boost their creativity. It offers practical insights and actionable tips in a concise format.

    Who is the author of Simple Tips, Smart Ideas?

    The author of Simple Tips, Smart Ideas is Erica Wolfe-Murray.

    What to read after Simple Tips, Smart Ideas?

    If you're wondering what to read next after Simple Tips, Smart Ideas, here are some recommendations we suggest:
    • Startup Growth Engines by Sean Ellis
    • Platform Scale by Sangeet Paul Choudary
    • How to Talk to Anyone by Leil Lowndes
    • The Art of Clear Thinking by Hasard Lee
    • Self-Made Boss by Jackie Reses and Lauren Weinberg
    • The Education of Millionaires by Michael Ellsberg
    • The Six Disciplines of Strategic Thinking by Michael D. Watkins
    • Stress Resets by Jennifer L. Taitz
    • Talking to Strangers by Malcolm Gladwell
    • ReWork by Jason Fried and David Heinemeier Hansson