The Road to Reinvention Book Summary - The Road to Reinvention Book explained in key points
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The Road to Reinvention summary

Josh Linkner

How to Drive Disruption and Accelerate Transformation

4.2 (36 ratings)
17 mins

Brief summary

The Road to Reinvention by Josh Linkner is a guide for disrupting common business models and revitalizing companies. It offers practical advice on how to innovate, adapt and create a culture that encourages creative thinking and experimentation.

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    The Road to Reinvention
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    To be and stay successful, you have to reinvent yourself. If you don’t, you’ll become obsolete.

    After you’ve completed a tough task, such as finishing a major project or closing an important deal, you probably feel like you’ve earned a bit of a break.

    However, in the business world, there is nothing more dangerous!

    Continued success means being on constant alert, never taking a break and always being ready to reinvent yourself as conditions change.

    The key to reinvention is in staying innovative. In the 1960s, Nike became a household name after inventing the modern athletic shoe. But afterward Nike didn’t just rest on its laurels. The company kept pushing, testing boundaries and investing new products.

    Two recent examples include the company’s Fuel Band, an LED-display wristband that measures physical activity and helps the wearer reach fitness goals; and the Fly Knit Racer, a shoe made of knitted threads rather than traditional materials.

    This kind of outside-the-box thinking led the magazine Fast Company to rank Nike in 2013 as the most innovative company in the world. Nike’s success confirms this; between 2006 and 2012, company revenue rose 60 percent.

    Importantly, if you don’t disrupt the market with your own business reinvention, then another company surely will.

    At its peak, the Borders bookselling chain had over 1,200 stores and by 2009, annual sales had topped $3 billion. Yet just two years later, the company had collapsed. What happened?

    Borders Books failed to see that the market was changing. It didn’t embrace the digitization of media through e-books, downloading and streaming, and focused only on physical books, CDs and DVDs, investing heavily in physical stores that the digital market was making obsolete.

    Clearly, reinvention is necessary to keep your business relevant. The next blinks will offer a starting point on how to begin the process of reinvention.

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    What is The Road to Reinvention about?

    In The Road to Reinvention, author Josh Linkner demonstrates the importance of curiosity and willingness to change in today’s dynamic business world. Companies that want lasting success need to constantly reinvent themselves, their culture, their products and even their customers.

    The Road to Reinvention Review

    The Road to Reinvention (2014) is an insightful book that explores the process of reinventing oneself and a business in today's fast-paced world. Here's why this book is worth reading:

    • With its practical strategies and real-life examples, it offers a roadmap for individuals and organizations to adapt, innovate, and thrive in times of change.
    • It emphasizes the importance of embracing creativity and taking risks to unlock new opportunities and stay relevant in an ever-evolving marketplace.
    • By sharing inspiring stories and actionable insights, the book keeps readers engaged and motivated, ensuring that the journey of reinvention is anything but boring.

    Best quote from The Road to Reinvention

    You can win by reinventing the way you do your work, even if the business remains the same

    —Josh Linkner
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    Who should read The Road to Reinvention?

    • Leaders and CEOs seeking to reinvent themselves and their companies
    • Anyone curious about what makes companies successful over the long haul

    About the Author

    As CEO of Detroit Venture Partners, Josh Linkner has played a key role in revitalizing business in the city. He is the author of The New York Times bestselling book, Disciplined Dreaming, and has received U.S. President Obama’s Champion of Change award.


    © Josh Linkner:The Road to Reinvention copyright 2014, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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    The Road to Reinvention FAQs 

    What is the main message of The Road to Reinvention?

    The main message of The Road to Reinvention is that embracing change and innovation is crucial for success in today's fast-paced world.

    How long does it take to read The Road to Reinvention?

    The reading time for The Road to Reinvention varies depending on the reader's speed, but it typically takes several hours. However, the Blinkist summary can be read in just 15 minutes.

    Is The Road to Reinvention a good book? Is it worth reading?

    The Road to Reinvention is a must-read for anyone looking to stay relevant and thrive in a rapidly changing environment.

    Who is the author of The Road to Reinvention?

    Josh Linkner is the author of The Road to Reinvention.

    What to read after The Road to Reinvention?

    If you're wondering what to read next after The Road to Reinvention, here are some recommendations we suggest:
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    • Practical Optimism by Sue Varma
    • The Six Disciplines of Strategic Thinking by Michael D. Watkins
    • The Surprising Science of Meetings by Steven G. Rogelberg
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