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The Innovator’s Hypothesis

How Cheap Experiments Are Worth More than Good Ideas

By Michael Schrage
10-minute read
Audio available
The Innovator’s Hypothesis: How Cheap Experiments Are Worth More than Good Ideas by Michael Schrage

The Innovator’s Hypothesis (2014) shows us how modern innovation no longer comes from big, costly, time-intensive research and development departments. These days, the innovation process is different. Big ideas come from business experiments being quickly conducted by small teams at little cost. It’s time to get on board and find out how your business can adapt for the future – before it’s too late!

  • Futurists interested in how the next big idea will emerge
  • Innovators interested in lean and agile systems of creativity
  • Entrepreneurs trying to think outside the box

Michael Schrage is an advisor and consultant on innovative risk management. He is also a research fellow at the MIT Sloan School of Management for Digital Business as well as an in-demand speaker on innovation and business experiments.

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