Idea to Execution Book Summary - Idea to Execution Book explained in key points
Listen to the Intro

Idea to Execution summary

Ari Meisel and Nick Sonnenberg

How to Optimize, Automate and Outsource Everything in Your Business

4.2 (80 ratings)
20 mins

Brief summary

Idea to Execution by Ari Meisel and Nick Sonnenberg is a business book that provides practical tips and tools for entrepreneurs to streamline their processes, increase productivity, and achieve their goals.

Table of Contents

    Idea to Execution
    Summary of 9 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 9

    It’s possible to start a company in just 24 hours if you need to seize an opportunity while it’s hot.

    Many people believe that starting a company requires years of careful planning and diligent market research. But sometimes it’s best to seize an idea spontaneously and run with it.

    While it might sound crazy, it’s possible to bring a start-up to life in just 24 hours. This isn’t mere hyperbole, as it’s been done!

    In August 2015, authors Ari Meisel and Nick Sonnenberg were having dinner when they came up with an idea: a company that provided virtual assistants. Both friends had extensive expertise in maximizing business efficiency and productivity, so it seemed quite feasible.

    Just one day later, their business was up and running.

    How did they realize their idea so rapidly? And why did they feel the need to act immediately?

    Their timing was propitious, as Zirtual, one of the largest US-based virtual assistant firms, had just folded. This left 2,500 clients without assistants and 400 assistants without a job. Ari and Nick saw the opportunity of a lifetime – but only if they responded quickly.

    The authors knew they had a narrow window of opportunity. This is, of course, true for all start-ups, regardless of industry. Savvy entrepreneurs know to grab an opportunity while it’s hot.

    The duo that night made a quick sketch of their virtual assistant business. Their first clients and assistants were secured from the Zirtual fallout. Within 24 hours, their company, Less Doing Virtual Assistants, was up and running, using free online tools and apps as infrastructure. They didn’t need a penny to get started, and their business was scalable and profitable from day one.

    Over the year, Ari and Nick consolidated their company, dealing with challenges as they arose. These blinks tell the story of that adventurous year.

    Want to see all full key ideas from Idea to Execution?

    Key ideas in Idea to Execution

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is Idea to Execution about?

    Based on the true story of two friends who founded a company overnight with zero cash investment and built it up over the following year, Idea to Execution (2016) is about the everyday challenges entrepreneurs face when launching a start-up. These blinks show you the steps to success, from sketching a business plan to putting tools in place that optimize your company’s performance numbers.

    Best quote from Idea to Execution

    It is our belief that people should work on only the things they derive true enjoyment from or utilizes their unique abilities.

    —Ari Meisel and Nick Sonnenberg
    example alt text

    Who should read Idea to Execution?

    • Aspiring entrepreneurs with limited capital
    • Virtual assistants looking for ways to optimize performance
    • Productivity enthusiasts who use apps to reach personal and professional goals
    • Small business owners and employees of large corporations who want a different way of getting things done

    About the Author

    Ari Meisel was a real estate developer before he was diagnosed with Crohn’s disease in 2006, making it impossible for him to work. He had to develop a new way of getting things done, so he founded the Less Doing system of productivity, detailed in his book Less Doing, More Living.

    Nick Sonnenberg was a high-frequency trader on Wall Street for eight years before becoming an entrepreneur specializing in efficiency. He developed CalvinApp, which connects people to make plans or share ideas. Along with Ari Meisel, he is the cofounder of Less Doing.

    Categories with Idea to Execution

    Book summaries like Idea to Execution

    People ❤️ Blinkist 
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked these summaries

    4.7 Stars
    Average ratings on iOS and Google Play
    28 Million
    Downloads on all platforms
    10+ years
    Experience igniting personal growth
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial