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by Robin Sharma
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Idea to Execution summary
Ari Meisel
Nick Sonnenberg
How to Optimize, Automate and Outsource Everything in Your Business
20 mins
Brief summary
Idea to Execution by Ari Meisel and Nick Sonnenberg is a business book that provides practical tips and tools for entrepreneurs to streamline their processes, increase productivity, and achieve their goals.
Table of Contents
Idea to Execution
Summary of 9 key ideas
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Key idea 1 of 9
It’s possible to start a company in just 24 hours if you need to seize an opportunity while it’s hot.
Many people believe that starting a company requires years of careful planning and diligent market research. But sometimes it’s best to seize an idea spontaneously and run with it.
While it might sound crazy, it’s possible to bring a start-up to life in just 24 hours. This isn’t mere hyperbole, as it’s been done!
In August 2015, authors Ari Meisel and Nick Sonnenberg were having dinner when they came up with an idea: a company that provided virtual assistants. Both friends had extensive expertise in maximizing business efficiency and productivity, so it seemed quite feasible.
Just one day later, their business was up and running.
How did they realize their idea so rapidly? And why did they feel the need to act immediately?
Their timing was propitious, as Zirtual, one of the largest US-based virtual assistant firms, had just folded. This left 2,500 clients without assistants and 400 assistants without a job. Ari and Nick saw the opportunity of a lifetime – but only if they responded quickly.
The authors knew they had a narrow window of opportunity. This is, of course, true for all start-ups, regardless of industry. Savvy entrepreneurs know to grab an opportunity while it’s hot.
The duo that night made a quick sketch of their virtual assistant business. Their first clients and assistants were secured from the Zirtual fallout. Within 24 hours, their company, Less Doing Virtual Assistants, was up and running, using free online tools and apps as infrastructure. They didn’t need a penny to get started, and their business was scalable and profitable from day one.
Over the year, Ari and Nick consolidated their company, dealing with challenges as they arose. These blinks tell the story of that adventurous year.
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What is Idea to Execution about?
Based on the true story of two friends who founded a company overnight with zero cash investment and built it up over the following year, Idea to Execution (2016) is about the everyday challenges entrepreneurs face when launching a start-up. These blinks show you the steps to success, from sketching a business plan to putting tools in place that optimize your company’s performance numbers.
Idea to Execution Review
Idea to Execution (2016) by Ari Meisel and Nick Sonnenberg is a practical guide that teaches readers how to turn their ideas into action. Here's why this book is worth reading:
- It provides clear and actionable steps to help readers bring their ideas to life, eliminating the overwhelm and uncertainty that often accompanies execution.
- Backed by real-world experience, the authors share their own stories and lessons learned, making the book relatable and inspiring to aspiring entrepreneurs.
- The book offers practical tools and strategies that readers can immediately implement, ensuring that they don't just read the book, but also apply its teachings to achieve their goals.
Best quote from Idea to Execution
It is our belief that people should work on only the things they derive true enjoyment from or utilizes their unique abilities.
—Ari Meisel and Nick Sonnenberg
Who should read Idea to Execution?
- Aspiring entrepreneurs with limited capital
- Virtual assistants looking for ways to optimize performance
- Productivity enthusiasts who use apps to reach personal and professional goals
- Small business owners and employees of large corporations who want a different way of getting things done
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Idea to Execution FAQs
What is the main message of Idea to Execution?
The main message of Idea to Execution is how to turn your ideas into tangible results.
How long does it take to read Idea to Execution?
The reading time for Idea to Execution varies, but it typically takes a few hours. The Blinkist summary can be read in just 15 minutes.
Is Idea to Execution a good book? Is it worth reading?
Idea to Execution is a valuable read. It provides practical strategies to transform your ideas into action, helping you achieve your goals.
Who is the author of Idea to Execution?
The authors of Idea to Execution are Ari Meisel and Nick Sonnenberg.
What to read after Idea to Execution?
If you're wondering what to read next after Idea to Execution, here are some recommendations we suggest:
- The 12 Week Year by Brian P. Moran and Michael Lennington
- The 12-week Fitness Project by Rujuta Diwekar
- Four Thousand Weeks by Oliver Burkeman
- The Miracle Morning by Hal Elrod
- The Execution Factor by Kim Perell
- Body by Science by Doug McGuff
- (Article) Why can't the world's greatest minds solve the mystery of consciousness? by Oliver Burkeman
- The Daily Laws by Robert Greene
- My Morning Routine by Benjamin Spall and Michael Xander
- Lessons in Stoicism by John Sellars
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