Try Blinkist to get the key ideas from 5,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trial
Blink 3 of 8 - The 5 AM Club
by Robin Sharma
The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
The Ask Formula was conceived as a solution to a problem faced by every business owner: how to learn what customers and prospects want? Knowing what is wanted positions businesses to personalize services and answer customer needs.
So how do you find out what is wanted? Well, you could simply send out a survey. Traditional surveys, however, come with several inherent problems.
First, surveys are irritating. Remember the last time your dinner was interrupted by a telemarketer asking for your opinion on a thrilling topic like new soda bottle brand packaging? Exactly – irritating.
Second, there’s no real incentive to answer a survey, since the customers don’t have access to the results. In general, surveys are designed by marketers to help marketers.
Other approaches to asking customers fail because people are only good at two things: expressing what they don’t want and saying what they already have.
Businesses want to know what people want – but those same businesses are no good at helping potential customers figure out what that thing might be. For example, if you’re browsing the shelves at a store and a salesperson asks, “How can I help you?”, she’s not helping you make a choice. Rather, she’s assuming that you already know what you want so that she can help you find it.
But most potential customers have no idea what they want! Just think about the last time you tried to decide where to go out to eat with a group of friends. If you ask them what they want to eat, you enter an endless loop of suggestions and questions, and no decision gets made.
But as a business you still have to find out what people want, even when they can’t quite articulate it. The Ask Formula will help you do this by using surveys in a different and unexpected way.
Ask (2015) is based on a simple idea – that learning what your customer wants is as simple as asking. The trick is asking in the right way. Full of immediately actionable insights into customer behavior, Ask gives you all the tools you need to uncover what your customers really want and give it to them.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.
Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
Try Blinkist to get the key ideas from 5,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trialBlink 3 of 8 - The 5 AM Club
by Robin Sharma