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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
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Ask summary
Ryan Levesque
The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
17 mins
Brief summary
Ask by Ryan Levesque is a marketing book that teaches readers how to effectively survey their audience to identify their needs and create products that sell. It provides a step-by-step process for creating surveys and interpreting the results.
Table of Contents
Ask
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Key idea 1 of 7
All too often, surveys fail to deliver what they promise.
The Ask Formula was conceived as a solution to a problem faced by every business owner: how to learn what customers and prospects want? Knowing what is wanted positions businesses to personalize services and answer customer needs.
So how do you find out what is wanted? Well, you could simply send out a survey. Traditional surveys, however, come with several inherent problems.
First, surveys are irritating. Remember the last time your dinner was interrupted by a telemarketer asking for your opinion on a thrilling topic like new soda bottle brand packaging? Exactly – irritating.
Second, there’s no real incentive to answer a survey, since the customers don’t have access to the results. In general, surveys are designed by marketers to help marketers.
Other approaches to asking customers fail because people are only good at two things: expressing what they don’t want and saying what they already have.
Businesses want to know what people want – but those same businesses are no good at helping potential customers figure out what that thing might be. For example, if you’re browsing the shelves at a store and a salesperson asks, “How can I help you?”, she’s not helping you make a choice. Rather, she’s assuming that you already know what you want so that she can help you find it.
But most potential customers have no idea what they want! Just think about the last time you tried to decide where to go out to eat with a group of friends. If you ask them what they want to eat, you enter an endless loop of suggestions and questions, and no decision gets made.
But as a business you still have to find out what people want, even when they can’t quite articulate it. The Ask Formula will help you do this by using surveys in a different and unexpected way.
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What is Ask about?
Ask (2015) is based on a simple idea – that learning what your customer wants is as simple as asking. The trick is asking in the right way. Full of immediately actionable insights into customer behavior, Ask gives you all the tools you need to uncover what your customers really want and give it to them.
Ask Review
Ask by Ryan Levesque (2015) is an insightful book that reveals the game-changing power of asking the right questions. Here's why this book is worth reading:
- It presents a proven formula for uncovering what customers really want, enabling businesses to deliver tailored solutions.
- With its practical strategies, it provides a roadmap for conducting effective market research and boosting customer engagement.
- By sharing real-life case studies and success stories, it keeps readers hooked, illustrating how asking the right questions can revolutionize businesses.
Who should read Ask ?
- Entrepreneurs, start-ups and online businesses
- Business owners struggling to convert online traffic into customers
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Book summaries like Ask
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Ask FAQs
What is the main message of Ask?
The main message of Ask is that asking the right questions is crucial for understanding customers and growing a successful business.
How long does it take to read Ask?
The reading time for Ask varies depending on the reader's speed. However, the Blinkist summary can be read in just 15 minutes.
Is Ask a good book? Is it worth reading?
Ask is a valuable read for entrepreneurs and marketers. It provides practical strategies for understanding customer needs and increasing business growth.
Who is the author of Ask?
Ryan Levesque is the author of Ask.
What to read after Ask ?
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- Playing Big by Tara Mohr
- 80/20 Internet Lead Generation by Scott A. Dennison
- The Power of Self-Confidence by Brian Tracy
- Do Epic Shit by Ankur Warikoo
- The Purposeful Decision Maker by Pádraig Ó Céidigh