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Secrets of Dynamic Communication
Prepare with focus, deliver with clarity, speak with power
Secrets of Dynamic Communication explains how to prepare and present a speech effectively. Through the author’s own SCORRE-method, we are guided through the six key components of a successful speech: subject, central theme, objective, rationale, resources and evaluation.
- Students and teachers
- Pastors, executives and coaches
- Anyone who wants to master public speaking
Ken Davis is an American author and speaker. In addition, he is an educator of communication skills and radio show host.
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Secrets of Dynamic Communication
Prepare with focus, deliver with clarity, speak with power
- Read in 15 minutes
- Audio & text available
- Contains 9 key ideas
Synopsis
Secrets of Dynamic Communication explains how to prepare and present a speech effectively. Through the author’s own SCORRE-method, we are guided through the six key components of a successful speech: subject, central theme, objective, rationale, resources and evaluation.
Key idea 1 of 9
The secret to a powerful speech is focus.
Have you ever heard a speech that gave you goosebumps? Did you wonder how the speaker managed to affect you so deeply? The secret to a powerful speech is simple: focus.
Though it can be tempting to cram a speech with facts and statistics in order to convince your audience, that tactic will surely reduce the audience’s attention span.
This finding is reflected in a study conducted by the author. Of the 2,000 people surveyed, 70 percent were unable to recall the key messages of presentations they had just viewed. Even more surprisingly, 50 percent of the speakers were themselves unable to explain the purpose and motivation behind their own speeches.
In this way, it is clear that a speech that lacks focus will also lack impact. Instead, an effective presentation will first adhere to a specific goal, which is only then supplemented with information.
But how do we choose this goal? Making such a decision seems tough, but often we are able to do so without even thinking. Having objectives is part of human nature. It drives our instinctive ability to acquire food, shelter and ultimately survive.
Similarly, in writing a speech, our subconscious directs us to our objectives, even if we are not consciously aware of them. The trick is to become aware of this innate process. By taking a step back and reflecting on what it is we really want to communicate, we can harness the power of objectives and create a speech that leads directly to them.
In order to produce a presentation that has focus, our approach to writing it should also reflect focus. Davis’s SCORRE-method will allow us to create successful speeches by breaking it down into: subject, central theme, objective, rationale, resources and evaluation.
Key ideas in this title
- The secret to a powerful speech is focus.
- The SCORRE-method: To narrow the focus for your speech, choose a subject and a central theme.
- The SCORRE-method: To determine the purpose and structure of your speech, you need an objective sentence.
- The SCORRE-method: Lay a solid foundation for your speech by using rationale, resources and evaluation
- Finalize the speech by writing a captivating opening and an impressionable conclusion.
- Dedicate time to your presentation and reap the rewards.
- Know your audience and use all your tools to engage them – personal anecdotes, body language and the presentation space.
- Make use of every tool to touch the emotions of your audience, including humor.
- Final summary
