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Language Intelligence

Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga

By Joseph J Romm
15-minute read
Audio available
Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga by Joseph J Romm

Language Intelligence (2012) focuses on an aspect of language that is often overlooked or dismissed: the art of rhetoric. From the King James Bible to Shakespeare, from modern-day political campaigns to the lyrics of pop songs, rhetoric is a widely used tool – one that we all should learn to use and understand. After all, in words there is power and strength.

This is a Blinkist staff pick

“These blinks take you through history and around the world in search of answers to the age-old question of how the languages we speak affect the way we think and act. Really fascinating stuff!”

– Erik, Editorial Production Manager at Blinkist

  • Linguists and grammarians
  • Politicians and marketing experts
  • Poets and singers

Joseph J. Romm is a communication expert who works on raising awareness for climate-change issues in the United States. He runs a blog called Climate Progress and is the author of several books on ecological concerns, including Hell and High Water.

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