Guerrilla Marketing Book Summary - Guerrilla Marketing Book explained in key points
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Guerrilla Marketing summary

Jay Conrad Levinson

Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

3.8 (57 ratings)
19 mins

Brief summary

Guerrilla Marketing by Jay Conrad Levinson is a must-read for any entrepreneur looking to market on a tight budget. The book is packed with creative and low-cost ideas that can help you achieve maximum results with minimum expense.

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    Guerrilla Marketing
    Summary of 8 key ideas

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    Key idea 1 of 8

    Marketing is an ongoing process encompassing all the ways your company presents itself to the world.

    What comes to mind when you think of the word “marketing”?

    TV commercials? Newspaper ads? Billboards by the roadside?

    All these are good examples. But have you ever stopped to think about what the term “marketing” really means?

    In layman’s terms, marketing consists of every detail that consumers perceive about your company: your logo, your product packaging, the layout of your newsletter, etc.

    The goal of marketing is to steer the way people think about your company or organization by adjusting these details. Marketing can determine whether people see your products as more exclusive or a better value for money.

    Another trait of marketing is that it is an ongoing process, not a discrete event.

    What does this mean?

    Well, first you plan and launch a marketing campaign. This could mean handing out flyers on the street, sending prospective customers e-mails or launching a traditional advertising campaign on TV.

    But when the campaign is over, you can’t rest on your laurels. Instead, you take the money you earned from the sales generated by this campaign and reinvest it into more marketing, starting the cycle again.


    Because the world is changing all the time and new competitors are always on the horizon, so you need to constantly try to attract the attention of potential customers.

    Another reason why marketing can be defined as a process is that it’s not only directed at gaining new customers but also at keeping existing ones. No matter how satisfied they are, customers still need to be stimulated with marketing to remind them of your existence.

    So, as you can see, you’re never really “done” with marketing, you just start the cycle over again and again.

    Now that you understand the nature of marketing, you have a solid basis for your journey to become a successful guerilla marketer.

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    Key ideas in Guerrilla Marketing

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    What is Guerrilla Marketing about?

    Originally published in 1984, Guerrilla Marketing is a classic must-read for marketers. It explains how small firms with limited marketing budgets can still compete with bigger competitors by getting creative.

    Guerrilla Marketing Review

    Guerrilla Marketing (1984) is a must-read for any aspiring marketer looking to think outside the box and make a big impact on a limited budget. Here's why this book is worth your time:

    • Loaded with unconventional tactics, it offers unique and creative approaches to marketing that will make your brand stand out from the competition.
    • By combining practical advice with real-life examples, the book provides actionable strategies that can be implemented immediately to achieve marketing success.
    • Its captivating stories and anecdotes from successful guerrilla marketers will keep you engaged and inspired, ensuring that the book is never boring or dull.

    Best quote from Guerrilla Marketing

    Marketing is the art of getting people to change their minds.

    —Jay Conrad Levinson
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    Who should read Guerrilla Marketing?

    • Anyone who wants to market effectively with a small budget
    • Anyone interested in the marketing practices that have emerged with the digital age
    • Entrepreneurs and marketing professionals

    About the Author

    Jay Conrad Levinson is known for coining the term “guerrilla marketing.” He has worked on successful marketing campaigns for the likes of Mercedes, Visa and Rolling Stone, and was also responsible for developing the iconic Marlboro Man.

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    Guerrilla Marketing FAQs 

    What is the main message of Guerrilla Marketing?

    The main message of Guerrilla Marketing is that small businesses can compete with big corporations by using unconventional, low-cost marketing strategies.

    How long does it take to read Guerrilla Marketing?

    The reading time for Guerrilla Marketing varies depending on the reader's speed. However, the Blinkist summary can be read in just 15 minutes.

    Is Guerrilla Marketing a good book? Is it worth reading?

    Guerrilla Marketing is a valuable read for anyone in the business world. It offers practical insights and actionable strategies to help businesses stand out and succeed.

    Who is the author of Guerrilla Marketing?

    The author of Guerrilla Marketing is Jay Conrad Levinson.

    What to read after Guerrilla Marketing?

    If you're wondering what to read next after Guerrilla Marketing, here are some recommendations we suggest:
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    • Growth Hacker Marketing by Ryan Holiday
    • Get Different by Mike Michalowicz
    • Marketing Strategy by Jenna Tiffany
    • The Millionaire Fastlane by MJ DeMarco
    • Email Marketing Demystified by Matthew Paulson
    • F#ck Content Marketing by Randy Frisch
    • The Psychology of Selling by Brian Tracy
    • Global Content Marketing by Pam Didner