Guerrilla Marketing Book Summary - Guerrilla Marketing Book explained in key points
Listen to the Intro

Guerrilla Marketing summary

Jay Conrad Levinson

Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

3.8 (52 ratings)
19 mins

What is Guerrilla Marketing about?

Originally published in 1984, Guerrilla Marketing is a classic must-read for marketers. It explains how small firms with limited marketing budgets can still compete with bigger competitors by getting creative.

Table of Contents

    Guerrilla Marketing
    summarized in 8 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 8

    Marketing is an ongoing process encompassing all the ways your company presents itself to the world.

    What comes to mind when you think of the word “marketing”?

    TV commercials? Newspaper ads? Billboards by the roadside?

    All these are good examples. But have you ever stopped to think about what the term “marketing” really means?

    In layman’s terms, marketing consists of every detail that consumers perceive about your company: your logo, your product packaging, the layout of your newsletter, etc.

    The goal of marketing is to steer the way people think about your company or organization by adjusting these details. Marketing can determine whether people see your products as more exclusive or a better value for money.

    Another trait of marketing is that it is an ongoing process, not a discrete event.

    What does this mean?

    Well, first you plan and launch a marketing campaign. This could mean handing out flyers on the street, sending prospective customers e-mails or launching a traditional advertising campaign on TV.

    But when the campaign is over, you can’t rest on your laurels. Instead, you take the money you earned from the sales generated by this campaign and reinvest it into more marketing, starting the cycle again.


    Because the world is changing all the time and new competitors are always on the horizon, so you need to constantly try to attract the attention of potential customers.

    Another reason why marketing can be defined as a process is that it’s not only directed at gaining new customers but also at keeping existing ones. No matter how satisfied they are, customers still need to be stimulated with marketing to remind them of your existence.

    So, as you can see, you’re never really “done” with marketing, you just start the cycle over again and again.

    Now that you understand the nature of marketing, you have a solid basis for your journey to become a successful guerilla marketer.

    Want to see all full key ideas from Guerrilla Marketing?

    Key ideas in Guerrilla Marketing

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    Best quote from Guerrilla Marketing

    Marketing is the art of getting people to change their minds.

    —Jay Conrad Levinson
    example alt text

    About the Author

    Jay Conrad Levinson is known for coining the term “guerrilla marketing.” He has worked on successful marketing campaigns for the likes of Mercedes, Visa and Rolling Stone, and was also responsible for developing the iconic Marlboro Man.

    Who should read Guerrilla Marketing?

    • Anyone who wants to market effectively with a small budget
    • Anyone interested in the marketing practices that have emerged with the digital age
    • Entrepreneurs and marketing professionals

    Categories with Guerrilla Marketing

    Books like Guerrilla Marketing

    People ❤️ Blinkist
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked

    Start growing with Blinkist now
    26 Million
    Downloads on all platforms
    4.7 Stars
    Average ratings on iOS and Google Play
    Of Blinkist members create a better reading habit*
    *Based on survey data from Blinkist customers
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 5,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial