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Renegade Marketing (2021) is an incisive guide to becoming a cutting-edge B2B marketer in today’s frenetic corporate climate. It distinguishes four key characteristics of very successful marketing executives and shows you how you can apply them in your own company. Most importantly, it demonstrates how to create meaningful brands that are embodied at every level of your organization.

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Drew Neisser is the founder of Renegade, the award-winning exclusively B2B marketing company. He’s helped dozens of companies create unbeatable brands and shared the stories of over 400 inspiring CMOs on his podcast Renegade Thinkers Unite. Neisser publishes a regular column for Ad Age and has been featured on ABC News, CNBC, and CBS Radio.

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Marketing Made Simple (2020) is a handy guide to growing your brand. This practical manual teaches a five-point system for effectively funneling new customers to your business.

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Donald Miller is the CEO of Business Made Simple, the host of the hit podcast Business Made Simple, and the author of best-selling titles such as Business Made Simple and Building a StoryBrand.

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Get Different (2021) is a practical guide for entrepreneurs who want to leverage their market strategies and set themselves apart from the competition. Using an established framework, it offers step-by-step guidance on how to turn a marketing experiment into a strategic plan that gets you noticed and generates leads.

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Mike Michalowicz built and sold two million-dollar companies: Olmec Systems and a computer forensic firm. He is now an author and public speaker on business and entrepreneurship. He’s written several other best-selling books, including The Toilet Paper Entrepreneur and Profit First.

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Digital Marketing Strategy (2016) is a guide to effective marketing in the digital age. From content marketing to social media and SEO, it offers a whistle-stop tour of the latest techniques and developments in this fast-moving and exciting domain.

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Simon Kingsnorth is a speaker, consultant, and author, as well as CEO of Simon Kingsnorth Consulting. His areas of expertise include SEO, paid search, and social media, and he’s also the author of The Digital Marketing Handbook.

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Kotler on Marketing (1999) is a modern management classic. Based on Kotler’s popular lecture series, it condenses the expertise from his world-renowned marketing textbooks into an invaluable manual for managers.

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Philip Kotler is considered one of the world's foremost experts on marketing. He is a professor of international marketing at Northwestern University’s Kellogg School of Management, and his book Marketing Management has been used to teach marketing in over 58 countries around the world. Kotler has also authored or coauthored over 50 other books, including Principles of Marketing, Marketing Models, and The Marketing of Nations.

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ROI in Marketing (2020) lays out a framework for planning and running effective marketing initiatives that deliver good financial results. Using design thinking principles, ROI in Marketing breaks down how to create chains of impact in marketing campaigns and monitor their effectiveness to ensure positive returns on investment.

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Jack Phillips is a leading measurement and marketing researcher. He’s written and edited over 100 books on the subject, and is the chairman of the research consultancy ROI Institute.

Frank Q. Fu is an associate professor of marketing who’s worked with numerous companies in America and China.

Patricia Pulliam Phillips is the president and CEO of the ROI Institute. She’s written over 75 books on accountability and measurement.

Hong Yi is a performance improvement consultant whose clients include IBM, Johnson & Johnson, and Samsung.

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See You on the Internet (2020) is a simple guide to navigating the world of digital marketing. If you’ve ever felt intimidated by the thought of building a website or running an email marketing campaign, See You on the Internet will walk you through planning, implementing, and measuring your digital marketing efforts.

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Avery Swartz is a digital marketing consultant, tech writer, and speaker ranked among the Top 50 Women in Marketing by Search Engine Journal. She’s also the founder and CEO of Camp Tech, a company that provides digital marketing training for small businesses and organizations across Canada.

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The End of Marketing (2020) is a guide to how brands should use social media. In an age when traditional marketing is no more, businesses must find ways to give their brands a human face, to capture the attention of social media users and win their trust.

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Carlos Gil is a digital storyteller with many years of experience developing social media strategies for leading brands such as LinkedIn, Winn-Dixie, Save-A-lot and BMC Software. He is CEO and founder of the LA-based Gil Media Co. The End of Marketing is his first book.

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Simple Tips, Smart Ideas (2019) is a guide for small businesses that delivers on the promise of its title. Erica Wolfe-Murray distills cutting-edge industry knowledge on business growth, savvy marketing, and sustainable innovation into a range of easy-to-follow tips and ideas, all geared toward businesses that skew more boutique than behemoth.

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Erica Wolfe-Murray is a big name in small business. Other productivity and innovation experts focus on large brands and corporate conglomerates, but Wolfe-Murray’s passion and expertise lie in translating key concepts in business and marketing for small companies and shoestring start-ups. As well as being an author, marketing expert, and management consultant, Wolfe-Murray owns a media company and is the director of a tax app for freelancers.

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Free Prize Inside (2004) provides practical answers to one of the most pressing questions facing marketers, entrepreneurs, and business owners today: In a world where people no longer pay attention to traditional advertising, how can you stand out from the crowd and reach your audience? Seth Godin shows that by tapping into the power of small-scale innovations, you can make your product, service, or company so remarkable, it will generate enough buzz to break through the noise of modern life.

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Seth Godin is a best-selling author, public speaker, and entrepreneur. He has written 19 books, including the New York Times bestseller Tribes and the Wall Street Journal bestseller Purple Cow, which is the prequel to Free Prize Inside. He was the founder of Squidoo and Yoyodyne, as well as altMBA – an online leadership and management training program. In 2018, he was inducted into the Marketing Hall of Fame.

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Unleashing the Ideavirus (2000) provides a map for charting a successful marketing campaign on the modern media landscape. It argues that the rise of the internet and the decline of advertising as an effective way of reaching people dictate that we need to rethink radically the way we approach marketing. And this new approach should embrace the potential for ideas to go viral via peer-to-peer communication.

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Seth Godin is a prolific author, public speaker, and entrepreneur. He has written 19 books to date, including the best sellers Purple Cow, Tribes, and This Is Marketing. He founded the companies Squidoo and Yoyodyne, and in 2018, he was inducted into the Marketing Hall of Fame.

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The Post-Truth Business (2018) addresses a question that’s been keeping marketing and advertising agencies up at night for a while now: How do you persuade consumers to trust your brand in an increasingly distrustful world? Drawing on Sean Pillot de Chenecey’s first-hand knowledge of the industry known as “adland,” these blinks show how today’s most innovative companies are strengthening consumer engagement and making sure that their brand doesn’t end up with a credibility gap.

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Sean Pillot de Chenecey is a marketing expert with over 20 years of experience in the advertising industry. His previous clients include global giants Unilever, Swatch, Heineken, General Motors, AXA, Vodafone, Comptoir des Cotonnier and Visa. He is a public speaker and a regular contributor to specialist publications like Admap, Brand Strategy, Contagious, Dazed and Marketing.

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We’re All Marketers (2019) offers a helpful overview of the tactics and principles that are guiding the world of digital marketing. Whether you’re part of a small business or a giant corporation, or you’re simply curious about how ideas are sold online, these are tips that can change the way you think about marketing.

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Nico De Bruyn fell in love with marketing after getting a degree in nutrition because he realized his heart wasn’t in it anymore. Since then he’s been studying all there is to know about modern marketing techniques. Unable to find the kind of thorough guide to digital marketing he was looking for, he set about interviewing leaders in the field and writing his first book, We’re All Marketers.

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This Is Marketing (2018) begins with a provocative premise: the landscape of marketing has dramatically shifted in the past few decades, but we haven’t updated our thinking about it accordingly. Our mental model still places advertising at the center of the marketing universe – but in the age of the internet, that no longer makes sense. A new philosophy is needed.

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Seth Godin is a successful entrepreneur, educator, writer and speaker on the topics of marketing and leadership. He has founded two companies, Squidoo and Yoyodyne, and he has written 18 books, which include The Dip, a New York Times best seller, and Purple Cow, which sold more than 150,000 copies and went through 23 printing runs in its first two years. He has led a number of marketing workshops, seminars and courses, and he also maintains Seth’s Blog, which is as popular as it is self-descriptive.

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Top of Mind (2017) offers readers an exciting new perspective on marketing by helping them break free of old, outdated methods and embrace the new “You Marketing” movement. Author John Hall provides the tools and insight necessary to navigate the new world of marketing, focusing in particular on how to gain an audience’s trust and target their needs.

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John Hall is a cofounder of the firm Influence & Co, which helps clients create powerful and engaging content, and his work has been praised by both Forbes and Inc. In 2016, he and his fellow cofounders received the EY Entrepreneur of the Year Award.

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The Referral Engine (2010) is a practical guide to developing an in-depth referral-based marketing strategy for your business. These blinks explain why referrals are so powerful before taking you through a step-by-step process to build the referral machine that your company wants and needs.

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John Jantsch is a marketing expert who shares his expertise as a consultant, speaker and author. His other books include Duct Tape Marketing and The Commitment Engine.

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Perennial Seller (2017) explains how to ensure that great creative work also succeeds in the market. These blinks not only demonstrate how to generate success for a particular project, but also how to secure continued long-term success for yourself as a creative individual.

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Ryan Holiday is an author and media specialist who left college to become assistant to Robert Greene, the author of the 48 Laws of Power. He later became head of marketing for American Apparel and now owns his own consulting agency. His other best-selling books include Ego is the Enemy.

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Eating the Big Fish (2009) gives a strategic overview of how second- and third-tier brands can challenge industry leaders and climb to the upper echelons of the business world. These blinks are full of concrete advice to help emerging brands make a name for themselves in competitive markets.

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Adam Morgan is a best-selling author and the founder of the renowned marketing consultancy eatbigfish, which helps clients build powerful marketing strategies.

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Success Secrets of the Online Marketing Superstars (2015) helps you plan a campaign to bring your product to a potentially vast new audience. These blinks illustrate the principles and strategies for building a winning blog, creating great online content or making your videos go viral.

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Mitch Meyerson is a consultant, public speaker, songwriter and the author of 11 books on business and personal development. He’s asked highly proficient practitioners to share their best tips in Success Secrets of the Online Marketing Superstars.

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Play Bigger (2016) details strategies you can employ to break into any market successfully. Creating a new product isn’t easy but getting people to buy it is even harder. This book shows you how to pick the right market for your product by creating it yourself and making people take notice.

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Al Ramadan, Dave Peterson and Christopher Lochhead are the co-founders of Play Bigger Advisors, where they coach technology firms to help them dominate in their respective market categories. Learn more about their work at www.playbigger.com.

Kevin Maney is a best-selling author and award-winning columnist for Newsweek.

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