[{"id":"63199d396cee0700085f7f65","kind":"book","slug":"renegade-marketing-en","title":"Renegade Marketing","subtitle":"12 Steps to Building Unbeatable B2B Brands","subtitleHtmlSafe":"12 Steps to Building Unbeatable B2B Brands","aboutTheBook":"

Renegade Marketing (2021) is an incisive guide to becoming a cutting-edge B2B marketer in today’s frenetic corporate climate. It distinguishes four key characteristics of very successful marketing executives and shows you how you can apply them in your own company. Most importantly, it demonstrates how to create meaningful brands that are embodied at every level of your organization.

","aboutTheAuthor":"

Drew Neisser is the founder of Renegade, the award-winning exclusively B2B marketing company. He’s helped dozens of companies create unbeatable brands and shared the stories of over 400 inspiring CMOs on his podcast Renegade Thinkers Unite. Neisser publishes a regular column for Ad Age and has been featured on ABC News, CNBC, and CBS Radio.

","buyOnAmazonUrl":"/en/books/renegade-marketing-en/purchase","author":"Drew Neisser","truncatedAuthor":"Drew Neisser","sourceAuthor":"Drew Neisser","url":"https://www.blinkist.com/en/books/renegade-marketing-en","browseUrl":"/en/nc/browse/books/renegade-marketing-en","previewUrl":"/en/books/renegade-marketing-en","readUrl":"/en/nc/reader/renegade-marketing-en","playUrl":"/en/nc/reader/renegade-marketing-en?play=1","readingDuration":18,"minutesToRead":18,"isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/63199d396cee0700085f7f65/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/63199d396cee0700085f7f65/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/63199d396cee0700085f7f65/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/63199d396cee0700085f7f65/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/63199d396cee0700085f7f65/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/63199d396cee0700085f7f65/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/63199d396cee0700085f7f65/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/63199d396cee0700085f7f65/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":4,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":3.7,"totalRatings":17,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]},{"id":"6200fa4f6cee070008fdef44","kind":"book","slug":"marketing-made-simple-en","title":"Marketing Made Simple","subtitle":"Step-by-Step StoryBrand Guide for Any Business","subtitleHtmlSafe":"Step-by-Step StoryBrand Guide for Any Business","aboutTheBook":"

Marketing Made Simple (2020) is a handy guide to growing your brand. This practical manual teaches a five-point system for effectively funneling new customers to your business.

","aboutTheAuthor":"

Donald Miller is the CEO of Business Made Simple, the host of the hit podcast Business Made Simple, and the author of best-selling titles such as Business Made Simple and Building a StoryBrand.

","buyOnAmazonUrl":"/en/books/marketing-made-simple-en/purchase","author":"Donald Miller","truncatedAuthor":"Donald Miller","sourceAuthor":"Donald Miller","url":"https://www.blinkist.com/en/books/marketing-made-simple-en","browseUrl":"/en/nc/browse/books/marketing-made-simple-en","previewUrl":"/en/books/marketing-made-simple-en","readUrl":"/en/nc/reader/marketing-made-simple-en","playUrl":"/en/nc/reader/marketing-made-simple-en?play=1","readingDuration":17,"minutesToRead":17,"isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/6200fa4f6cee070008fdef44/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/6200fa4f6cee070008fdef44/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/6200fa4f6cee070008fdef44/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/6200fa4f6cee070008fdef44/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/6200fa4f6cee070008fdef44/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/6200fa4f6cee070008fdef44/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/6200fa4f6cee070008fdef44/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/6200fa4f6cee070008fdef44/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.1,"totalRatings":154,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]},{"id":"619533446cee070007d48b4d","kind":"book","slug":"get-different-en","title":"Get Different","subtitle":"Marketing That Can't Be Ignored! ","subtitleHtmlSafe":"Marketing That Can't Be Ignored! ","aboutTheBook":"

Get Different (2021) is a practical guide for entrepreneurs who want to leverage their market strategies and set themselves apart from the competition. Using an established framework, it offers step-by-step guidance on how to turn a marketing experiment into a strategic plan that gets you noticed and generates leads.

","aboutTheAuthor":"

Mike Michalowicz built and sold two million-dollar companies: Olmec Systems and a computer forensic firm. He is now an author and public speaker on business and entrepreneurship. He’s written several other best-selling books, including The Toilet Paper Entrepreneur and Profit First.

","buyOnAmazonUrl":"/en/books/get-different-en/purchase","author":"Mike Michalowicz","truncatedAuthor":"Mike Michalowicz","sourceAuthor":"Mike Michalowicz","url":"https://www.blinkist.com/en/books/get-different-en","browseUrl":"/en/nc/browse/books/get-different-en","previewUrl":"/en/books/get-different-en","readUrl":"/en/nc/reader/get-different-en","playUrl":"/en/nc/reader/get-different-en?play=1","readingDuration":22,"minutesToRead":22,"isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/619533446cee070007d48b4d/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/619533446cee070007d48b4d/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/619533446cee070007d48b4d/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/619533446cee070007d48b4d/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/619533446cee070007d48b4d/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/619533446cee070007d48b4d/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/619533446cee070007d48b4d/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/619533446cee070007d48b4d/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":7,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.3,"totalRatings":231,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."},{"id":"50647cf9e4b08bcecce09447","url":"/en/content/categories/entrepreneurship-and-small-business-en","sprite":"entrepreneurship-and-small-business","slug":"entrepreneurship-and-small-business-en","title":"Entrepreneurship","subtitle":"Everything you need to know about thriving on a shoestring budget, making your first million, and hiring right from the start."}]},{"id":"617157256cee0700087ab697","kind":"book","slug":"digital-marketing-strategy-en","title":"Digital Marketing Strategy","subtitle":"An Integrated Approach to Online Marketing","subtitleHtmlSafe":"An Integrated Approach to Online Marketing","aboutTheBook":"

Digital Marketing Strategy (2016) is a guide to effective marketing in the digital age. From content marketing to social media and SEO, it offers a whistle-stop tour of the latest techniques and developments in this fast-moving and exciting domain.

","aboutTheAuthor":"

Simon Kingsnorth is a speaker, consultant, and author, as well as CEO of Simon Kingsnorth Consulting. His areas of expertise include SEO, paid search, and social media, and he’s also the author of The Digital Marketing Handbook.

","buyOnAmazonUrl":"/en/books/digital-marketing-strategy-en/purchase","author":"Simon Kingsnorth","truncatedAuthor":"Simon Kingsnorth","sourceAuthor":"Simon Kingsnorth","url":"https://www.blinkist.com/en/books/digital-marketing-strategy-en","browseUrl":"/en/nc/browse/books/digital-marketing-strategy-en","previewUrl":"/en/books/digital-marketing-strategy-en","readUrl":"/en/nc/reader/digital-marketing-strategy-en","playUrl":"/en/nc/reader/digital-marketing-strategy-en?play=1","readingDuration":20,"minutesToRead":20,"isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/617157256cee0700087ab697/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/617157256cee0700087ab697/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/617157256cee0700087ab697/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/617157256cee0700087ab697/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/617157256cee0700087ab697/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/617157256cee0700087ab697/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/617157256cee0700087ab697/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/617157256cee0700087ab697/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.1,"totalRatings":111,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]},{"id":"61039b566cee070007903bea","kind":"book","slug":"kotler-on-marketing-en","title":"Kotler on Marketing","subtitle":"How to Create, Win, and Dominate Markets","subtitleHtmlSafe":"How to Create, Win, and Dominate Markets","aboutTheBook":"

Kotler on Marketing (1999) is a modern management classic. Based on Kotler’s popular lecture series, it condenses the expertise from his world-renowned marketing textbooks into an invaluable manual for managers.

","aboutTheAuthor":"

Philip Kotler is considered one of the world's foremost experts on marketing. He is a professor of international marketing at Northwestern University’s Kellogg School of Management, and his book Marketing Management has been used to teach marketing in over 58 countries around the world. Kotler has also authored or coauthored over 50 other books, including Principles of Marketing, Marketing Models, and The Marketing of Nations.

","buyOnAmazonUrl":"/en/books/kotler-on-marketing-en/purchase","author":"Philip Kotler","truncatedAuthor":"Philip Kotler","sourceAuthor":"Philip Kotler","url":"https://www.blinkist.com/en/books/kotler-on-marketing-en","browseUrl":"/en/nc/browse/books/kotler-on-marketing-en","previewUrl":"/en/books/kotler-on-marketing-en","readUrl":"/en/nc/reader/kotler-on-marketing-en","playUrl":"/en/nc/reader/kotler-on-marketing-en?play=1","readingDuration":20,"minutesToRead":20,"isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/61039b566cee070007903bea/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/61039b566cee070007903bea/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/61039b566cee070007903bea/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/61039b566cee070007903bea/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/61039b566cee070007903bea/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/61039b566cee070007903bea/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/61039b566cee070007903bea/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/61039b566cee070007903bea/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.4,"totalRatings":185,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]},{"id":"6014114b6cee070008ada76e","kind":"book","slug":"roi-in-marketing-en","title":"ROI in Marketing","subtitle":"The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing","subtitleHtmlSafe":"The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing","aboutTheBook":"

ROI in Marketing (2020) lays out a framework for planning and running effective marketing initiatives that deliver good financial results. Using design thinking principles, ROI in Marketing breaks down how to create chains of impact in marketing campaigns and monitor their effectiveness to ensure positive returns on investment.

","aboutTheAuthor":"

Jack Phillips is a leading measurement and marketing researcher. He’s written and edited over 100 books on the subject, and is the chairman of the research consultancy ROI Institute.

Frank Q. Fu is an associate professor of marketing who’s worked with numerous companies in America and China.

Patricia Pulliam Phillips is the president and CEO of the ROI Institute. She’s written over 75 books on accountability and measurement.

Hong Yi is a performance improvement consultant whose clients include IBM, Johnson & Johnson, and Samsung.

","buyOnAmazonUrl":"/en/books/roi-in-marketing-en/purchase","author":"Jack Phillips","truncatedAuthor":"Jack Phillips","sourceAuthor":"Jack Phillips","url":"https://www.blinkist.com/en/books/roi-in-marketing-en","browseUrl":"/en/nc/browse/books/roi-in-marketing-en","previewUrl":"/en/books/roi-in-marketing-en","readUrl":"/en/nc/reader/roi-in-marketing-en","playUrl":"/en/nc/reader/roi-in-marketing-en?play=1","readingDuration":11,"minutesToRead":11,"isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/6014114b6cee070008ada76e/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/6014114b6cee070008ada76e/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/6014114b6cee070008ada76e/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/6014114b6cee070008ada76e/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/6014114b6cee070008ada76e/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/6014114b6cee070008ada76e/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/6014114b6cee070008ada76e/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/6014114b6cee070008ada76e/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.1,"totalRatings":44,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]},{"id":"5f2013fa6cee07000751e971","kind":"book","slug":"see-you-on-the-internet-en","title":"See You on the Internet","subtitle":"Building Your Small Business with Digital Marketing","subtitleHtmlSafe":"Building Your Small Business with Digital Marketing","aboutTheBook":"

See You on the Internet (2020) is a simple guide to navigating the world of digital marketing. If you’ve ever felt intimidated by the thought of building a website or running an email marketing campaign, See You on the Internet will walk you through planning, implementing, and measuring your digital marketing efforts.

","aboutTheAuthor":"

Avery Swartz is a digital marketing consultant, tech writer, and speaker ranked among the Top 50 Women in Marketing by Search Engine Journal. She’s also the founder and CEO of Camp Tech, a company that provides digital marketing training for small businesses and organizations across Canada.

","buyOnAmazonUrl":"/en/books/see-you-on-the-internet-en/purchase","author":"Avery Swartz","truncatedAuthor":"Avery Swartz","sourceAuthor":"Avery Swartz","url":"https://www.blinkist.com/en/books/see-you-on-the-internet-en","browseUrl":"/en/nc/browse/books/see-you-on-the-internet-en","previewUrl":"/en/books/see-you-on-the-internet-en","readUrl":"/en/nc/reader/see-you-on-the-internet-en","playUrl":"/en/nc/reader/see-you-on-the-internet-en?play=1","readingDuration":21,"minutesToRead":21,"isAudio":true,"readCount":"18.6k","image":{"default":{"src":"https://images.blinkist.io/images/books/5f2013fa6cee07000751e971/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f2013fa6cee07000751e971/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5f2013fa6cee07000751e971/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f2013fa6cee07000751e971/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5f2013fa6cee07000751e971/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f2013fa6cee07000751e971/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5f2013fa6cee07000751e971/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f2013fa6cee07000751e971/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":7,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.1,"totalRatings":91,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."},{"id":"50647cf9e4b08bcecce09447","url":"/en/content/categories/entrepreneurship-and-small-business-en","sprite":"entrepreneurship-and-small-business","slug":"entrepreneurship-and-small-business-en","title":"Entrepreneurship","subtitle":"Everything you need to know about thriving on a shoestring budget, making your first million, and hiring right from the start."}]},{"id":"5ed13fb86cee070006a5a2c2","kind":"book","slug":"the-end-of-marketing-en","title":"The End of Marketing","subtitle":"Humanizing Your Brand in the Age of Social Media and AI","subtitleHtmlSafe":"Humanizing Your Brand in the Age of Social Media and AI","aboutTheBook":"

The End of Marketing (2020) is a guide to how brands should use social media. In an age when traditional marketing is no more, businesses must find ways to give their brands a human face, to capture the attention of social media users and win their trust.

","aboutTheAuthor":"

Carlos Gil is a digital storyteller with many years of experience developing social media strategies for leading brands such as LinkedIn, Winn-Dixie, Save-A-lot and BMC Software. He is CEO and founder of the LA-based Gil Media Co. The End of Marketing is his first book.

","buyOnAmazonUrl":"/en/books/the-end-of-marketing-en/purchase","author":"Carlos Gil","truncatedAuthor":"Carlos Gil","sourceAuthor":"Carlos Gil","url":"https://www.blinkist.com/en/books/the-end-of-marketing-en","browseUrl":"/en/nc/browse/books/the-end-of-marketing-en","previewUrl":"/en/books/the-end-of-marketing-en","readUrl":"/en/nc/reader/the-end-of-marketing-en","playUrl":"/en/nc/reader/the-end-of-marketing-en?play=1","readingDuration":21,"minutesToRead":21,"isAudio":true,"readCount":"6.8k","image":{"default":{"src":"https://images.blinkist.io/images/books/5ed13fb86cee070006a5a2c2/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5ed13fb86cee070006a5a2c2/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5ed13fb86cee070006a5a2c2/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5ed13fb86cee070006a5a2c2/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5ed13fb86cee070006a5a2c2/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5ed13fb86cee070006a5a2c2/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5ed13fb86cee070006a5a2c2/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5ed13fb86cee070006a5a2c2/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":7,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.2,"totalRatings":198,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]},{"id":"5e9974576cee070006b2afc5","kind":"book","slug":"simple-tips-smart-ideas-en","title":"Simple Tips, Smart Ideas","subtitle":"Build a bigger, better business","subtitleHtmlSafe":"Build a bigger, better business","aboutTheBook":"

Simple Tips, Smart Ideas (2019) is a guide for small businesses that delivers on the promise of its title. Erica Wolfe-Murray distills cutting-edge industry knowledge on business growth, savvy marketing, and sustainable innovation into a range of easy-to-follow tips and ideas, all geared toward businesses that skew more boutique than behemoth.

","aboutTheAuthor":"

Erica Wolfe-Murray is a big name in small business. Other productivity and innovation experts focus on large brands and corporate conglomerates, but Wolfe-Murray’s passion and expertise lie in translating key concepts in business and marketing for small companies and shoestring start-ups. As well as being an author, marketing expert, and management consultant, Wolfe-Murray owns a media company and is the director of a tax app for freelancers.

","buyOnAmazonUrl":"/en/books/simple-tips-smart-ideas-en/purchase","author":"Erica Wolfe-Murray","truncatedAuthor":"Erica Wolfe-Murray","sourceAuthor":"Erica Wolfe-Murray","url":"https://www.blinkist.com/en/books/simple-tips-smart-ideas-en","browseUrl":"/en/nc/browse/books/simple-tips-smart-ideas-en","previewUrl":"/en/books/simple-tips-smart-ideas-en","readUrl":"/en/nc/reader/simple-tips-smart-ideas-en","playUrl":"/en/nc/reader/simple-tips-smart-ideas-en?play=1","readingDuration":23,"minutesToRead":23,"isAudio":true,"readCount":"26.6k","image":{"default":{"src":"https://images.blinkist.io/images/books/5e9974576cee070006b2afc5/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e9974576cee070006b2afc5/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5e9974576cee070006b2afc5/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e9974576cee070006b2afc5/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5e9974576cee070006b2afc5/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e9974576cee070006b2afc5/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5e9974576cee070006b2afc5/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e9974576cee070006b2afc5/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":8,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Entrepreneurship","sprite":"entrepreneurship-and-small-business","slug":"entrepreneurship-and-small-business-en"},"averageRating":4.3,"totalRatings":130,"categories":[{"id":"50647cf9e4b08bcecce09447","url":"/en/content/categories/entrepreneurship-and-small-business-en","sprite":"entrepreneurship-and-small-business","slug":"entrepreneurship-and-small-business-en","title":"Entrepreneurship","subtitle":"Everything you need to know about thriving on a shoestring budget, making your first million, and hiring right from the start."}]},{"id":"5e186c4a6cee0700089b4ba9","kind":"book","slug":"free-prize-inside-en","title":"Free Prize Inside","subtitle":"The Next Big Marketing Idea","subtitleHtmlSafe":"The Next Big Marketing Idea","aboutTheBook":"

Free Prize Inside (2004) provides practical answers to one of the most pressing questions facing marketers, entrepreneurs, and business owners today: In a world where people no longer pay attention to traditional advertising, how can you stand out from the crowd and reach your audience? Seth Godin shows that by tapping into the power of small-scale innovations, you can make your product, service, or company so remarkable, it will generate enough buzz to break through the noise of modern life.

","aboutTheAuthor":"

Seth Godin is a best-selling author, public speaker, and entrepreneur. He has written 19 books, including the New York Times bestseller Tribes and the Wall Street Journal bestseller Purple Cow, which is the prequel to Free Prize Inside. He was the founder of Squidoo and Yoyodyne, as well as altMBA – an online leadership and management training program. In 2018, he was inducted into the Marketing Hall of Fame.

","buyOnAmazonUrl":"/en/books/free-prize-inside-en/purchase","author":"Seth Godin","truncatedAuthor":"Seth Godin","sourceAuthor":"Seth Godin","url":"https://www.blinkist.com/en/books/free-prize-inside-en","browseUrl":"/en/nc/browse/books/free-prize-inside-en","previewUrl":"/en/books/free-prize-inside-en","readUrl":"/en/nc/reader/free-prize-inside-en","playUrl":"/en/nc/reader/free-prize-inside-en?play=1","readingDuration":29,"minutesToRead":29,"isAudio":true,"readCount":"9k","image":{"default":{"src":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":10,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.5,"totalRatings":85,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]}]

Log in to Blinkist

Sign up for Blinkist

Learn more, live more