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Guerrilla Marketing
Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Originally published in 1984, Guerrilla Marketing is a classic must-read for marketers. It explains how small firms with limited marketing budgets can still compete with bigger competitors by getting creative.
- Anyone who wants to market effectively with a small budget
- Anyone interested in the marketing practices that have emerged with the digital age
- Entrepreneurs and marketing professionals
Jay Conrad Levinson is known for coining the term “guerrilla marketing.” He has worked on successful marketing campaigns for the likes of Mercedes, Visa and Rolling Stone, and was also responsible for developing the iconic Marlboro Man.
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