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Eating The Big Fish

How Challenger Brands Can Compete Against Brand Leaders

By Adam Morgan
12-minute read
Audio available
Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan

Eating the Big Fish (2009) gives a strategic overview of how second- and third-tier brands can challenge industry leaders and climb to the upper echelons of the business world. These blinks are full of concrete advice to help emerging brands make a name for themselves in competitive markets.

  • Business owners who want to excel in their industry
  • Marketing professionals
  • MBA students

Adam Morgan is a best-selling author and the founder of the renowned marketing consultancy eatbigfish, which helps clients build powerful marketing strategies.


© Adam Morgan: Eating The Big Fish copyright 2014, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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