Powerful ideas from top nonfiction
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Get started
Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Listen to the Intro
You Should Test That! summary
Chris Goward
Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
20 mins
Brief summary
"You Should Test That!" by Chris Goward is a guidebook for businesses looking to optimize their websites and marketing campaigns through A/B testing. The book provides practical tips and case studies to help readers achieve measurable improvements in their conversion rates.
Table of Contents
You Should Test That!
Summary of 9 key ideas
Audio & text in the Blinkist app
Key idea 1 of 9
Optimizing for a higher conversion unlocks hidden profits for your business.
In today’s Information Age, businesses need a good web presence if they want to succeed – even if they’re selling their products primarily offline. In fact, according to a study conducted by Experian, 90 percent of buyers research products online before purchasing them offline.
Clearly, you need a website. But not just any old website! To run a successful business, it’s not enough to optimize your website in a way that nets you huge traffic. That traffic needs to convert into immediate monetary value.
So your goal is to turn your site visitors into real customers, and that’s what conversion rate is all about.
The conversion rate describes what percentage of site visitors complete some action that you want them to carry out, such as making a purchase, signing up for a newsletter and so on. Simply put, your site’s conversion rate is its number of visitors divided by the number of those visitors who do the thing you want them to do.
Your goal, then, is to maximize the amount of products you sell to the visitors you already have using conversion rate optimization (CRO).
Not only does CRO directly affect your conversion rate, it also helps you to avoid the halo effect caused by a poorly made website. The halo effect is when a customer’s bad experience with your website negatively affects their perception of your products.
The author, for example, recalls a visit he paid to BlackBerry’s website, which was incredibly slow due to their use of large images. Once the page was finally fully loaded, the author was met with a range of the newest BlackBerry phones under the headline: “Unbelievably fast. Unmistakably BlackBerry.”
Irony aside, this slow loading time might make it harder for customers to actually believe that BlackBerry phones are as fast as they claim. Even though the website’s loading time is entirely unrelated to the phone, that general feeling of slowness continues to hang, halo-like, over the product.
Want to see all full key ideas from You Should Test That!?
Key ideas in You Should Test That!
More knowledge in less time
Read or listen
Get the key ideas from nonfiction bestsellers in minutes, not hours.
Find your next read
Get book lists curated by experts and personalized recommendations.
Shortcasts New
We’ve teamed up with podcast creators to bring you key insights from podcasts.
What is You Should Test That! about?
You Should Test That! (2013) dives deep into the science of conversion rate optimization, offering readers a wide range of tips and tricks they can use to turn their site visits into sales.
You Should Test That! Review
You Should Test That! (2012) is a must-read for anyone looking to optimize their website and maximize conversions. Here's why this book stands out:
- Offers practical, actionable strategies for running effective A/B tests, allowing readers to make data-driven decisions that lead to better results.
- Presents a wealth of real-life case studies and examples, giving readers a clear understanding of how to apply the principles in their own projects.
- With its engaging writing style and emphasis on the importance of testing, the book manages to make a potentially dry topic intriguing and relevant.
Best quote from You Should Test That!
Maintaining good SEO brings you more qualified traffic, and good CRO converts more of that traffic into customers.
—Chris Goward
Who should read You Should Test That!?
- Any business owner who wants to unlock the full potential of their website
- Anyone interested in online marketing
- Web designers and marketing managers
Categories with You Should Test That!
Book summaries like You Should Test That!
People ❤️ Blinkist
Sven O.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
Thi Viet Quynh N.
Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.
Jonathan A.
Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Renee D.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
People also liked these summaries
The Technological Republic
Alexander C. Karp
Hard Power, Soft Belief, and the Future of the West
16 min
Love & Respect
Emerson Eggerichs
The Love She Most Desires, the Respect He Desperately Needs
18 min
3.8
The Man Who Solved the Market
Gregory Zuckerman
How Jim Simons Launched the Quant Revolution
23 min
4.3
The Bullet Journal Method
Ryder Carroll
Track the Past, Order the Present, Design the Future
26 min
4.2
4.7 Stars
Average ratings on iOS and Google Play
37 Million
Downloads on all platforms
10+ years
Experience igniting personal growth
You Should Test That! FAQs
What is the main message of You Should Test That!?
The main message of You Should Test That! is the importance of data-driven testing to optimize and improve business results.
How long does it take to read You Should Test That!?
Reading time for You Should Test That! varies based on reading speed, but it typically takes a few hours. The Blinkist summary can be read in just 15 minutes.
Is You Should Test That! a good book? Is it worth reading?
You Should Test That! is a valuable book that provides actionable insights and strategies for optimizing business success.
Who is the author of You Should Test That!?
Chris Goward is the author of You Should Test That!.
What to read after You Should Test That!?
If you're wondering what to read next after You Should Test That!, here are some recommendations we suggest:
- How to Speed Read People by Patrick King
- Building a StoryBrand by Donald Miller
- Sales Management. Simplified. by Mike Weinberg
- Elite Sales Strategies by Anthony Iannarino
- Blue Ocean Strategy by W. Chan Kim
- How Economics Explains the World by Andrew Leigh
- The 80/20 Principle by Richard Koch
- No Excuses! by Brian Tracy
- The Ultimate Sales Machine by Chet Holmes
- Unreasonable Hospitality by Will Guidara