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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
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Communicate with Mastery summary
J. D. Schramm
Kara Levy
Speak With Conviction and Write for Impact
24 mins
Brief summary
'Communicate with Mastery' by J. D. Schramm and Kara Levy is a guide for effective communication. It covers topics such as public speaking, networking, and storytelling, providing practical tools to help you improve your communication skills.
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Communicate with Mastery
Summary of 8 key ideas
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Key idea 1 of 8
To become an effective communicator, first, understand your audience.
It’s easy to blast out any message in a tweet, email, speech, or text. But that doesn’t necessarily mean it makes the impact you’re after.
To do that, you need to understand your audience, intent for communicating, and the message you want your audience to walk away with. Luckily, the AIM framework can help.
Central to all great leadership communication, this framework provides you with a process to understand your audience so you can personalize your message to get the impact or change you want.
The key message here is: To become an effective communicator, first, understand your audience.
So, the first thing you need to do is understand your audience. But how exactly can you go about that?
Well, you could start with sites like LinkedIn and Google which provide a wealth of information through people’s profiles, company bios, conference presentations, and blog sites. Glassdoor.com also has insights on firms and leaders thanks to anonymous input from former employees.
You can also leverage personal contacts as a mini-focus group for your message. Some contacts may even have additional insights not easily found online. But it’s important to analyze both primary and secondary audiences since those you speak with could share your message with others.
US Senator Mitt Romney learned the consequences of secondary audiences during his 2012 campaign for president. He felt comfortable speaking openly in a private meeting with wealthy donors, not realizing that a bartender recorded everything on his iPhone. The bartender shared his recording online and it went viral. Needless to say, this negatively affected the final six weeks of Romney’s campaign and contributed to his eventual loss to President Barack Obama.
You may not be running for public office, but fully understanding all potential audiences helps you determine the intent or objective of your message. Knowing your audience, ask yourself: What do I want them to do as a result of my message?
Once your intent is clear, you can decide on the channel for communication. It could be a presentation, blog post, slack message, or simple chat in the hallway. But, before you decide, ask yourself: How far do I need my message to go? How long do I want it to last? How formal is my message? What medium is easiest for my audience?
Finally, use an outline to structure your message with all the information you now have. Highlight the main points, then list key reasons and examples to support them. You’re now ready to communicate!
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What is Communicate with Mastery about?
Communicate with Mastery (2020) is a practical guide for senior leaders wishing to improve their communication skills. It provides actionable advice and useful strategies to become an influential speaker and a compelling writer.
Communicate with Mastery Review
Communicate with Mastery (2017) is a book that teaches practical techniques for enhancing communication skills and connecting with others. Here's why it's worth reading:
- It offers a treasure trove of strategies to master the art of effective communication, enabling readers to communicate confidently and persuasively.
- The book combines real-life examples and powerful exercises, providing readers with valuable tools to improve their communication in various contexts.
- With its emphasis on authenticity and empathy, the book stands out from others in the genre, making it engaging and relatable to readers.
Best quote from Communicate with Mastery
Think strategically, analytically and empathetically about your audience and what matters to them.
—J. D. Schramm with Kara Levy
Who should read Communicate with Mastery?
- Business leaders
- Entrepreneurs
- People who want to improve their communication skills
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Communicate with Mastery FAQs
What is the main message of Communicate with Mastery?
Mastering communication skills is essential for personal and professional success.
How long does it take to read Communicate with Mastery?
The reading time for Communicate with Mastery varies, but it can be read in a few hours. The Blinkist summary can be read in just 15 minutes.
Is Communicate with Mastery a good book? Is it worth reading?
Communicate with Mastery is a valuable read for anyone looking to enhance their communication skills. It provides practical tips and strategies for effective communication.
Who is the author of Communicate with Mastery?
The author of Communicate with Mastery is J. D. Schramm with Kara Levy.
What to read after Communicate with Mastery?
If you're wondering what to read next after Communicate with Mastery, here are some recommendations we suggest:
- Influence and Impact by Bill Berman & George Bradt
- Five Stars by Carmine Gallo
- 5 Voices by Jeremie Kubicek and Steve Cockram
- How to Talk to Anyone by Leil Lowndes
- The Power of Self-Confidence by Brian Tracy
- Say It Well by Terry Szuplat
- The 15 Commitments of Conscious Leadership by Jim Dethmer
- Extraordinary Influence by Tim Irwin
- Man’s Search for Meaning by Viktor Frankl
- How to Be a People Magnet by Leil Lowndes