Get the key ideas from

The One Week Marketing Plan

The Set It & Forget It Approach For Quickly Growing Your Business

By Mark Satterfield
15-minute read
Audio available
The One Week Marketing Plan: The Set It & Forget It Approach For Quickly Growing Your Business by Mark Satterfield

Many people think that marketing is difficult, requires tons of time, loads of money and lots of powerful connections, but The One Week Marketing Plan (2014) debunks this myth. These blinks will walk the reader through the process of building a custom-made, cheap and powerful marketing strategy for the information age.

  • Aspiring entrepreneurs in search of powerful marketing with minimal investment
  • Students of marketing interested in innovative strategies
  • Small business owners looking to run their own marketing campaigns

Mark Satterfield is the CEO and founder of Gentle Rain Marketing, Inc. He has been an active force in the marketing industry for 20 years, advising clients in over 75 different industries on how to effectively grow their businesses.

Go Premium and get the best of Blinkist

Upgrade to Premium now and get unlimited access to the Blinkist library. Read or listen to key insights from the world’s best nonfiction.

Upgrade to Premium

What is Blinkist?

The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.

Discover
3,000+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Join Blinkist to get the key ideas from
Get the key ideas from
Get the key ideas from

The One Week Marketing Plan

The Set It & Forget It Approach For Quickly Growing Your Business

By Mark Satterfield
  • Read in 15 minutes
  • Audio & text available
  • Contains 9 key ideas
Upgrade to Premium Read or listen now
The One Week Marketing Plan: The Set It & Forget It Approach For Quickly Growing Your Business by Mark Satterfield
Synopsis

Many people think that marketing is difficult, requires tons of time, loads of money and lots of powerful connections, but The One Week Marketing Plan (2014) debunks this myth. These blinks will walk the reader through the process of building a custom-made, cheap and powerful marketing strategy for the information age.

Key idea 1 of 9

Day 1: Define your niche market.

The first day of designing your business’s marketing plan should focus on finding your niche. While niche marketing may appear to limit your options, your specialization will pay off when you’re standing out from the competition.

Why’s finding a niche essential?

First of all, it provides visibility. To get new customers you first need to get their attention, and it can help to focus on an area of expertise. By building a niche you send a particular message to a particular target with particular needs. Put yourself in your customers’ shoes. For instance, imagine you’re a Silicon Valley all-star who, after selling your stock options, is desperately searching for a way to avoid getting reamed by the IRS. You wouldn’t choose a general advice book like “Ten Ways to Save Money on Your Taxes” but rather one that suits your specific needs, like “Ten Typical Mistakes You Can Make with Your Stock-option Profits”.

But that’s not the only reason a niche is helpful. A niche can also improve your business. Consider JDC Repair, a phone repair chain. They started servicing only Apple products and doubled their sales within a year. How?

The niche route they took made them more credible as Apple specialists. But not just that, their employees also worked faster as they only had to repair one product. In short, they became experts in their niche.

So a niche is helpful, but how do you find yours?

Your niche could be an industry – for instance, you might only target companies in a particular field. But it could also be a function, meaning your business targets a particular audience regardless of industry. For example, you might offer a course on public speaking for executives from all fields. In this case, public speaking training is your niche function, but there’s no limit to your audience.

Start finding your niche by asking yourself questions like: Are there any common industries or functions between my current customers? Do some customers spend more money with me than others? Are some easier to sell to? By following the answers to these questions you’ll find your niche!

Upgrade to continue Read or listen now

Key ideas in this title

Upgrade to continue Read or listen now

No time to
read?

Pssst. Sign up to your secret to success: key ideas from top nonfiction in just 15 minutes.
Created with Sketch.