The One Week Marketing Plan Book Summary - The One Week Marketing Plan Book explained in key points
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The One Week Marketing Plan summary

Mark Satterfield

The Set It & Forget It Approach For Quickly Growing Your Business

3.7 (61 ratings)
19 mins

Brief summary

The One Week Marketing Plan by Mark Satterfield is a practical guide for creating effective marketing campaigns in a short time.
It provides a step-by-step approach for small business owners, with easy to implement strategies to attract new clients and boost sales.

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    The One Week Marketing Plan
    Summary of 8 key ideas

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    Key idea 1 of 8

    Day 1: Define your niche market.

    The first day of designing your business’s marketing plan should focus on finding your niche. While niche marketing may appear to limit your options, your specialization will pay off when you’re standing out from the competition.

    Why’s finding a niche essential?

    First of all, it provides visibility. To get new customers you first need to get their attention, and it can help to focus on an area of expertise. By building a niche you send a particular message to a particular target with particular needs. Put yourself in your customers’ shoes. For instance, imagine you’re a Silicon Valley all-star who, after selling your stock options, is desperately searching for a way to avoid getting reamed by the IRS. You wouldn’t choose a general advice book like “Ten Ways to Save Money on Your Taxes” but rather one that suits your specific needs, like “Ten Typical Mistakes You Can Make with Your Stock-option Profits”.

    But that’s not the only reason a niche is helpful. A niche can also improve your business. Consider JDC Repair, a phone repair chain. They started servicing only Apple products and doubled their sales within a year. How?

    The niche route they took made them more credible as Apple specialists. But not just that, their employees also worked faster as they only had to repair one product. In short, they became experts in their niche.

    So a niche is helpful, but how do you find yours?

    Your niche could be an industry – for instance, you might only target companies in a particular field. But it could also be a function, meaning your business targets a particular audience regardless of industry. For example, you might offer a course on public speaking for executives from all fields. In this case, public speaking training is your niche function, but there’s no limit to your audience.

    Start finding your niche by asking yourself questions like: Are there any common industries or functions between my current customers? Do some customers spend more money with me than others? Are some easier to sell to? By following the answers to these questions you’ll find your niche!

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    Key ideas in The One Week Marketing Plan

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    What is The One Week Marketing Plan about?

    Many people think that marketing is difficult, requires tons of time, loads of money and lots of powerful connections, but The One Week Marketing Plan (2014) debunks this myth. These blinks will walk the reader through the process of building a custom-made, cheap and powerful marketing strategy for the information age.

    The One Week Marketing Plan Review

    The One Week Marketing Plan (2004) is a practical guide that helps readers develop effective marketing strategies in just one week. Here's why this book is worth reading:

    • Packed with simple and actionable steps, it empowers readers to create an impactful marketing plan quickly, saving time and effort.
    • Using real-life case studies and examples, the book provides valuable insights, making it highly relevant and applicable to various industries.
    • With its engaging and conversational tone, the book keeps readers hooked, making the learning process enjoyable and far from boring.

    Who should read The One Week Marketing Plan?

    • Aspiring entrepreneurs in search of powerful marketing with minimal investment
    • Students of marketing interested in innovative strategies
    • Small business owners looking to run their own marketing campaigns

    About the Author

    Mark Satterfield is the CEO and founder of Gentle Rain Marketing, Inc. He has been an active force in the marketing industry for 20 years, advising clients in over 75 different industries on how to effectively grow their businesses.

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    The One Week Marketing Plan FAQs 

    What is the main message of The One Week Marketing Plan?

    The main message of The One Week Marketing Plan is how to create an effective marketing strategy in just one week.

    How long does it take to read The One Week Marketing Plan?

    The reading time for The One Week Marketing Plan varies by reader, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.

    Is The One Week Marketing Plan a good book? Is it worth reading?

    The One Week Marketing Plan is worth reading as it provides valuable insights and actionable steps to enhance your marketing efforts.

    Who is the author of The One Week Marketing Plan?

    The author of The One Week Marketing Plan is Mark Satterfield.

    What to read after The One Week Marketing Plan?

    If you're wondering what to read next after The One Week Marketing Plan, here are some recommendations we suggest:
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