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Customer WinBack

How to Recapture Lost Customers – And Keep Them Loyal

By Jill Griffin and Michael W. Lowenstein
12-minute read
Audio available
Customer WinBack: How to Recapture Lost Customers – And Keep Them Loyal by Jill Griffin and Michael W. Lowenstein

Maintaining a happy customer base shouldn’t feel like herding cats. Customer WinBack (2001) reveals how companies can identify at-risk clients and win them back before they disappear from their databases. By using these savvy tricks, businesses can also refocus on their existing customers in order to cut costs and drive revenue over the long term.

  • Businesses that are struggling to deal with fluctuating customer bases
  • Managers, CEOs and customer service teams
  • Anyone who wants to get more out of their customer relationships

Michael W. Lowenstein is managing director of Customer Retention Associates and author of a number of books, including Customer Retention and The Customer Loyalty Pyramid.

Jill Griffin is a customer loyalty specialist who has worked with huge names such as Dell, Wells Fargo and Microsoft. In addition, she is also the author of the bestseller Customer Loyalty: How To Earn It, How To Keep It.


© Michael W. Lowenstein, Jill Griffin: Customer WinBack copyright 2001, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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