The 16 Undeniable Laws of Communication Book Summary - The 16 Undeniable Laws of Communication Book explained in key points
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The 16 Undeniable Laws of Communication summary

John C. Maxwell

Apply Them and Make the Most of Your Message

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    The 16 Undeniable Laws of Communication
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    Becoming a credible messenger

    A woman who’d tried and failed to stop her little boy from eating sugar took him to see Mahatma Gandhi. Gandhi told them to return after three days. But when they did, Gandhi simply asked the boy to stop eating sugar.

    Why had he made them wait three days for such a boring cure? Well, Gandhi said, he needed to give up his own addiction to sugar in order to instruct the boy with any conviction.

    In other words, when the messenger is credible, the message becomes effective. Credibility starts with honesty from the inside. People intuitively sense when the message authentically reflects the person. Honesty definitely doesn’t mean presenting yourself as perfect. People will respect you for the things you’ve accomplished and love you for having the courage to share your blunders.

    Another aspect your audience will notice is how comfortable you are in your own skin. Observe and learn as much as you can from great speakers you admire, but always stay true to your unique qualities and personality.

    When you do speak, pick a subject you feel strongly about. This has a lot of advantages. First, you’ll be playing a field you know, and will likely have endless personal stories to draw on. Subjects you’ve mastered will also roll off your tongue with a lot more eloquence and conviction, which people connect with.

    The law of credibility is the essential starting point on your journey to becoming an effective communicator. As much as possible, be authentic, self-aware, and speak to what you know – and you’ll be well on your way to engaging your core audience.

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    What is The 16 Undeniable Laws of Communication about?

    The 16 Undeniable Laws of Communication (2023) addresses the fear of public speaking. It offers tried-and-true techniques that can transform any beginner or average speaker into a trusted and effective communicator.

    Who should read The 16 Undeniable Laws of Communication?

    • Anyone trying to improve their communication skills
    • Speakers addressing anyone from small groups to stadium crowds
    • Leaders and organizers looking to inspire their teams

    About the Author

    John C. Maxwell’s name is synonymous with leadership. He has trained millions across the world through his organization, Maxwell Leadership, and his groundbreaking ideas have been published in several best sellers including The 5 Levels of Leadership, The 360° Leader, Developing The Leader Within You, and The 21 Irrefutable Laws of Leadership. The ordained Wesleyan minister is an inductee of the National Speakers’ Association Hall of Fame and a winner of the prestigious Toastmasters Golden Gavel award for public speaking. 

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