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The science of magical connections

By Rom and Ori Brafman
16-minute read
Audio available
Click by Rom and Ori Brafman

Click (2010) delves into the miraculous topic of quick-set intimacy and explores what’s at work when we’re instantly drawn to some person or thing. It examines how and why clicking makes our life more meaningful and outlines the (very ordinary) factors that can make such “magical” connections more likely.

  • Anyone who has always wondered about the hidden dynamics of love at first sight
  • Anyone striving to establish more meaningful relationships in their everyday life
  • Anyone working with teams and trying to enable them to perform better

Together, brothers Ori and Rom Brafman have authored two New York Times bestsellers – Sway and Click. When not writing, Ori Brafman is an organizational business consultant and the co-founder of a network fostering peace and development projects. Psychologist Rom Brafman won awards for excellence in teaching and promoting positive human growth. He has a private practice in Palo Alto.

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