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Click summary

Rom and Ori Brafman

The science of magical connections

4.1 (101 ratings)
23 mins

Brief summary

Click by Rom and Ori Brafman explores the science behind what makes people click or connect with each other. The book delves into the processes of decision-making and how it is influenced by social factors such as group dynamics, empathy and vulnerability. It also provides practical insights into building stronger connections and relationships.

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    Clicking is when you suddenly feel a highly pleasurable, almost “magical" connection.

    Consider this familiar scene:

    Two strangers happen to meet somewhere – perhaps it’s on a train, during a long journey. One of them notices the other is reading a book by their favorite writer and can’t resist mentioning it. Instantly, the pair are drawn to each other and as they start to chat about this and that, each of them begins to feel as if they’ve known the other person for their entire life.

    This is clicking and it’s one of the most enjoyable things you can experience.


    One main reason is that we experience clicking as a kind of euphoria.

    In one experiment, neuroscientists scanned the brains of people who’d clicked in a particularly romantic way: they’d fallen in love. The scans showed that those areas of the brain usually associated with pleasurable experiences were exceptionally active. In fact, the level of activity that the scientists observed commonly indicates a state of euphoria – a level of pleasure typically triggered by drugs like cocaine.

    Another reason is that we tend to think of clicking as meaningful. Indeed, we often even experience it as almost “magical.”

    When one psychologist asked a diverse group of people to recall an almost magical experience, out of all the events of their very different lives most people named precisely those moments when they’d experienced an instant connection with someone.

    One woman, for instance, described how she and a stranger had locked eyes and were struck by an immediate sense of shared intimacy. Within no time, they’d become a couple.

    Furthermore, nearly all the participants used the same attributes to describe those moments; they called them energizing, thrilling, special or euphoric. Even when the same question was posed to an entirely different group, they used the exact same adjectives.

    So clicking can make us wildly happy and can even cause us to believe that, in those moments when our lives intersect with those of others, we are experiencing something out of the ordinary.

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    What is Click about?

    Click (2010) delves into the miraculous topic of quick-set intimacy and explores what’s at work when we’re instantly drawn to some person or thing. It examines how and why clicking makes our life more meaningful and outlines the (very ordinary) factors that can make such “magical” connections more likely.

    Click Review

    Click (2008) explores the psychology behind decision-making and why we are influenced by certain factors. Here's why this book is worth reading:

    • It reveals the powerful influence that our environment, emotions, and social connections have on our choices, leading to a better understanding of our decision-making processes.
    • By sharing compelling stories and research findings, the authors provide practical advice on how to avoid common decision-making pitfalls and make more informed choices.
    • With its insightful exploration of bias, intuition, and the nuances of decision-making, the book offers a thought-provoking journey that keeps readers engaged throughout.

    Who should read Click?

    • Anyone who has always wondered about the hidden dynamics of love at first sight
    • Anyone striving to establish more meaningful relationships in their everyday life
    • Anyone working with teams and trying to enable them to perform better

    About the Author

    Together, brothers Ori and Rom Brafman have authored two New York Times bestsellers – Sway and Click. When not writing, Ori Brafman is an organizational business consultant and the co-founder of a network fostering peace and development projects. Psychologist Rom Brafman won awards for excellence in teaching and promoting positive human growth. He has a private practice in Palo Alto.

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    Click FAQs 

    What is the main message of Click?

    Discover the power of split-second decisions and learn how to make better choices with Click.

    How long does it take to read Click?

    The reading time for Click varies depending on the reader, but it typically takes a few hours. The Blinkist summary can be read in just 15 minutes.

    Is Click a good book? Is it worth reading?

    Click is definitely worth reading. It provides valuable insights into the science of decision-making and offers practical tips for improving our choices.

    Who is the author of Click?

    The authors of Click are Rom Brafman and Ori Brafman.

    What to read after Click?

    If you're wondering what to read next after Click, here are some recommendations we suggest:
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    • Happier by Tal Ben-Shahar
    • Focus by Al Ries
    • Together by Vivek H. Murthy
    • Flow by Mihaly Csikszentmihalyi
    • Captivate by Vanessa Van Edwards
    • The Art of Gathering by Priya Parker
    • Attached by Amir Levine and Rachel S. F. Heller
    • Deep Work by Cal Newport
    • The Upside of Your Dark Side by Todd Kashdan and Robert Biswas-Diener