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Five Stars

The Communication Secrets to Get from Good to Great

By Carmine Gallo
12-minute read
Audio available
Five Stars: The Communication Secrets to Get from Good to Great by Carmine Gallo

Five Stars (2018) provides a practical guide to improving your communication skills. Drawing on examples from both scientific research and great communicators throughout history, these blinks explore how you can get people to listen to, understand and support your ideas by communicating them in the best possible way.

  • Anyone hoping to brush up on their communication skills
  • Entrepreneurs looking for tips on how to promote their brand
  • Team leaders looking for new ways to motivate their employees

Carmine Gallo has authored the best-selling books Talk Like TED and The Storyteller's Secret. He also advises some of the world’s most famous companies – such as Google, Coca-Cola and LinkedIn – on their communications strategy, and is a regular contributor to Forbes.com.

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Five Stars

The Communication Secrets to Get from Good to Great

By Carmine Gallo
  • Read in 12 minutes
  • Audio & text available
  • Contains 7 key ideas
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Five Stars: The Communication Secrets to Get from Good to Great by Carmine Gallo
Synopsis

Five Stars (2018) provides a practical guide to improving your communication skills. Drawing on examples from both scientific research and great communicators throughout history, these blinks explore how you can get people to listen to, understand and support your ideas by communicating them in the best possible way.

Key idea 1 of 7

Communicate effectively by focusing on a single, concrete and time-specific goal.

The day Neil Armstrong landed on the moon in 1969 marked the end of an incredible journey of collective brainpower, hard work and scientific discovery. Most importantly though, the project was underpinned by effective communication.

Throughout the 1960s, US president John F. Kennedy used his exemplary communication skills to spark the imagination of thousands of NASA employees – employees who would, in the same decade, turn the dream of space travel into a reality. And it wasn’t just NASA workers; Kennedy inspired the entire country to get behind the mission to put a man on the moon.

To understand how Kennedy’s speeches on space travel inspired so many Americans into action, we need to look at the various rhetorical techniques the president employed during his oration.

Firstly, whenever Kennedy made speeches about NASA's space program, he always focused on one goal. Why? Because he understood that it’s simpler to get a team behind just one shared goal, instead of splitting their attention by laying out multiple goals.

When NASA was first formed in 1958, the organization actually had several objectives. They wanted to create world-leading space technology, further scientific progress and also become the preeminent power in space.

However, Kennedy simply focused on the single objective of putting a man on the moon and getting him back to Earth safely. Therefore, if you want people to rally around your objectives, don’t make them too diffuse. Focus people’s minds on a single goal if you want to see powerful results.

Secondly, Kennedy used the power of communication to translate NASA’s overarching aspiration into a concrete, measurable objective.

In other words, he took something abstract, namely NASA’s ultimate aspiration to further scientific progress by investigating the solar system, and turned it into something much more tangible that his listeners could understand and hold onto.

For instance, Kennedy made a 1961 speech to the US Congress in which he stated that the United States should dedicate itself to the specific goal of achieving a moon landing before the end of the decade.

In order to achieve your overall aspirations, don’t be afraid to translate them into tangible goals, and don’t forget to create concrete timelines for their completion.

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