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Five Stars summary

Carmine Gallo

The Communication Secrets to Get from Good to Great

4.5 (143 ratings)
17 mins

Brief summary

Five Stars by Carmine Gallo is a guide to improving communication and customer experiences. Drawing on examples from successful companies, Gallo offers practical advice on how to create memorable experiences that inspire loyalty and positive feedback.

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    Five Stars
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    Communicate effectively by focusing on a single, concrete and time-specific goal.

    The day Neil Armstrong landed on the moon in 1969 marked the end of an incredible journey of collective brainpower, hard work and scientific discovery. Most importantly though, the project was underpinned by effective communication.

    Throughout the 1960s, US president John F. Kennedy used his exemplary communication skills to spark the imagination of thousands of NASA employees – employees who would, in the same decade, turn the dream of space travel into a reality. And it wasn’t just NASA workers; Kennedy inspired the entire country to get behind the mission to put a man on the moon.

    To understand how Kennedy’s speeches on space travel inspired so many Americans into action, we need to look at the various rhetorical techniques the president employed during his oration.

    Firstly, whenever Kennedy made speeches about NASA's space program, he always focused on one goal. Why? Because he understood that it’s simpler to get a team behind just one shared goal, instead of splitting their attention by laying out multiple goals.

    When NASA was first formed in 1958, the organization actually had several objectives. They wanted to create world-leading space technology, further scientific progress and also become the preeminent power in space.

    However, Kennedy simply focused on the single objective of putting a man on the moon and getting him back to Earth safely. Therefore, if you want people to rally around your objectives, don’t make them too diffuse. Focus people’s minds on a single goal if you want to see powerful results.

    Secondly, Kennedy used the power of communication to translate NASA’s overarching aspiration into a concrete, measurable objective.

    In other words, he took something abstract, namely NASA’s ultimate aspiration to further scientific progress by investigating the solar system, and turned it into something much more tangible that his listeners could understand and hold onto.

    For instance, Kennedy made a 1961 speech to the US Congress in which he stated that the United States should dedicate itself to the specific goal of achieving a moon landing before the end of the decade.

    In order to achieve your overall aspirations, don’t be afraid to translate them into tangible goals, and don’t forget to create concrete timelines for their completion.

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    What is Five Stars about?

    Five Stars (2018) provides a practical guide to improving your communication skills. Drawing on examples from both scientific research and great communicators throughout history, these blinks explore how you can get people to listen to, understand and support your ideas by communicating them in the best possible way.

    Five Stars Review

    Five Stars by Carmine Gallo (2018) reveals the secrets behind delivering exceptional customer experiences and building loyal followings. Here's why this book is worth reading:

    • Based on in-depth research and interviews with top-rated companies, it offers practical strategies for delivering outstanding service that can be implemented immediately.
    • The book showcases compelling real-world examples of companies and individuals who have achieved extraordinary customer satisfaction, providing valuable insights and inspiration.
    • It sheds light on the power of human connection in building relationships with customers, making it an engaging read that goes beyond conventional business advice.

    Best quote from Five Stars

    Human bonds matter as much at work as anywhere else. In fact, they sometimes matter more.

    —Carmine Gallo
    example alt text

    Who should read Five Stars?

    • Anyone hoping to brush up on their communication skills
    • Entrepreneurs looking for tips on how to promote their brand
    • Team leaders looking for new ways to motivate their employees

    About the Author

    Carmine Gallo has authored the best-selling books Talk Like TED and The Storyteller's Secret. He also advises some of the world’s most famous companies – such as Google, Coca-Cola and LinkedIn – on their communications strategy, and is a regular contributor to Forbes.com.

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    Five Stars FAQs 

    What is the main message of Five Stars?

    Learn the secrets of the world's most successful people and apply them to your own life.

    How long does it take to read Five Stars?

    The estimated reading time for Five Stars is a few hours. The Blinkist summary can be read in just 15 minutes.

    Is Five Stars a good book? Is it worth reading?

    Five Stars is a must-read for anyone looking to level up their skills and achieve extraordinary success.

    Who is the author of Five Stars?

    Carmine Gallo is the author of Five Stars.

    What to read after Five Stars?

    If you're wondering what to read next after Five Stars, here are some recommendations we suggest:
    • Communicate to Influence by Ben Decker & Kelly Decker
    • 5 Voices by Jeremie Kubicek and Steve Cockram
    • Communicate with Mastery by J. D. Schramm with Kara Levy
    • Presentation Advantage by Kory Kogon
    • How to Talk to Anyone by Leil Lowndes
    • Talk Like TED by Carmine Gallo
    • Mindstuck by Michael McQueen
    • Verbal Judo by George J. Thompson and Jerry B. Jenkins
    • Good to Great by Jim Collins
    • Presence by Amy Cuddy