Presentation Advantage Book Summary - Presentation Advantage Book explained in key points
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Presentation Advantage summary

Kory Kogon, Breck England and Julie Schmidt

How to Inform and Persuade Any Audience

4.6 (330 ratings)
17 mins

Brief summary

"Presentation Advantage" by Kory Kogon, Breck England and Julie Schmidt is a guide that teaches how to deliver presentations with confidence and credibility. It provides practical tips and tools for improving communication skills, connecting with the audience and making a lasting impact.

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    Presentation Advantage
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    See things differently

    If you’re not making presentations, you’re not living. Presentation is the act of sharing information in order to inform or persuade. That’s a broad definition that encompasses a lot of interactions both formal and informal, in-person and online, one-to-one and one-to-many.

    When you’re standing in front of a boardroom trying to get funding for a project, you need the presentation advantage. When you’re standing in front of a friend trying to win an argument over where to eat dinner, you need the presentation advantage.

    We’re talking about more than just how many bullets to put on a slide or how to project your voice – although, yes, we will discuss those things as well. But the central emphasis of the presentation advantage is on communication and connection.

    Throughout this Blink, you’re going to hear about a whole alphabet of tips and principles. We’ll start with the letter “C.”

    Your first goal in presenting is to get your listeners to change their minds or see something differently. This is called a paradigm shift. If you can’t get someone to experience a paradigm shift, you won’t be able to get them to take a desired action. To lead your audience to a paradigm shift, you need the three C’s of connection.

    The first C is connecting with your message. Ask yourself what strategic goal this presentation will help you accomplish. Maybe your goal is to retain and attract employees. You know that childcare is a big issue for people, and that you’ve lost employees because of it. So you want to convince your board to fund an in-office day care. Connecting with your message means knowing why that day care matters in the bigger strategic goal of employee hiring and retention.

    The second C is connecting with yourself. This is about integrity and authenticity. While there are behaviors you should shape in yourself, such as posture and gestures, you don’t want to be phony. Your audience will spot fakeness in a heartbeat, and you’ll fail to make the necessary connection. Avoid spin in the form of double-speak or euphemisms. Be straightforward, honest, and passionate about your message. Most of all, listen to your feelings. If anything about your presentation feels uncomfortable, awkward, or fake, listen to those feelings – and make some changes.

    The third C is connecting with your audience. Nobody wants to be lectured at, and nobody has time to waste. So make your presentation a conversation with your audience. Engage them, and involve them in the presentation. Ultimately, you want them to buy into your idea and take action to bring it to life, so it makes sense that they would get to be a part of the initial conversation.

    Now that we’ve shared the secret sauce of making connections, let’s move on to the three D’s of presentation: develop, design, and deliver.

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    What is Presentation Advantage about?

    The Presentation Advantage (2015) gives you the strategies you need to connect with your audience and get the results you want. Presentation happens everywhere from the boardroom to a first date. How you present yourself has everything to do with how much success you’ll achieve.

    Presentation Advantage Review

    Presentation Advantage by Kory Kogon, Breck England, and Julie Schmidt (2015) is an essential read for anyone looking to enhance their presentation skills. Here's why this book stands out:

    • It provides a plethora of practical techniques and strategies that can be immediately implemented, giving readers the confidence to deliver impactful presentations.
    • Through insightful anecdotes and real-life examples, the book demonstrates the importance of effective communication and equips readers with the tools to connect with their audience.
    • The book's holistic approach covers not only the delivery of presentations but also the preparation and design aspects, ensuring a comprehensive understanding of what makes a presentation successful.

    Who should read Presentation Advantage?

    • Anyone hoping to advance their career
    • People nervous about public speaking
    • Marketers, managers, and entrepreneurs

    About the Author

    Coauthors Kory Kogan, Breck England, and Julie Schmidt have made a difference for hundreds of organizations through their work at the coaching company FranklinCovey. Cofounded by Stephen Covey, the author of 7 Habits of Highly Effective People, FranklinCovey helps businesses big and small develop better leaders and stronger teams. 

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    Presentation Advantage FAQs 

    What is the main message of Presentation Advantage?

    The main message of Presentation Advantage is how to deliver effective presentations that captivate and engage your audience.

    How long does it take to read Presentation Advantage?

    The reading time for Presentation Advantage varies, but it typically takes a few hours to read the book. The Blinkist summary can be read in just 15 minutes.

    Is Presentation Advantage a good book? Is it worth reading?

    Presentation Advantage is a valuable read for anyone looking to improve their presentation skills. It provides practical strategies and insights to become a better presenter.

    Who is the author of Presentation Advantage?

    The authors of Presentation Advantage are Kory Kogon, Breck England, and Julie Schmidt.

    What to read after Presentation Advantage?

    If you're wondering what to read next after Presentation Advantage, here are some recommendations we suggest:
    • The Presentation Secrets of Steve Jobs by Carmine Gallo
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    • Be Your Future Self Now by Benjamin Hardy
    • The Orderly Conversation by Dale Ludwig and Greg Owen-Boger
    • Five Stars by Carmine Gallo
    • The 3-Minute Rule by Brant Pinvidic
    • Quirkology by Richard Wiseman
    • The Diary of a CEO by Steven Bartlett
    • How to Talk to Anyone by Leil Lowndes
    • Smart Brevity by Jim VandeHei