Communicate to Influence Book Summary - Communicate to Influence Book explained in key points
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Communicate to Influence summary

Ben Decker & Kelly Decker

How to Inspire Your Audience to Action

4.2 (180 ratings)
23 mins

Brief summary

Communicate to Influence by Ben and Kelly Decker is a practical guide for improving your communication skills. It explains how to make a positive impact by using effective messaging, body language, and delivery.

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    Communicate to Influence
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    Communication often fails due to five common mistakes.

    If you’re giving a presentation, the last thing you want to see is the audience nodding off to sleep or playing Candy Crush on their phones.

    To prevent this from happening, understand the five most common mistakes people make when trying to communicate with their audience. Avoid these, and you’ll be on your way to a great presentation.

    The first mistake is to place too much importance on the content and information of your presentation.

    When you fall into this trap, you end up spending all your time overanalyzing every word and zero time making sure your material is presented in an interesting way.

    Even if you’re talking about the cure for cancer, standing still and speaking in a monotonous voice is bound to send people nodding off into dreamland.

    The second mistake is to exhibit a lack of authenticity, which causes distrust and disconnect in the audience.

    Keep in mind that in every presidential election between 2000 and 2016, the losing candidate appeared more contrived and manufactured, while the winning candidate appeared genuine and down to earth.

    The third mistake is to be unprepared.

    Presentations aren’t the only thing for which you can prepare. Staff meetings, business lunches and office pop-ins can all be planned out in advance. In fact, you can prepare for any situation where you anticipate a chance to communicate so that your words can inspire and influence.

    The fourth mistake is to lack self-awareness.

    Don’t forget that the way we see ourselves doesn’t always match up with what others see. You can be all too familiar with the way you speak and believe it to be perfectly normal, while your audience will think you’re speaking way too fast. So make sure you get feedback from someone before you deliver your big message.

    The fifth mistake is adhering to the status quo.

    Don’t get too used to your comfort zone and forget to challenge yourself from time to time. If you hope to grow and become a better communicator, you’ll need to take some chances.

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    What is Communicate to Influence about?

    Communicate to Influence (2015) is a detailed guide to being an effective communicator. This covers everything from choosing the right voice to knowing how to structure and deliver your message. Gain a better understanding of the pitfalls of public speaking so that you know what to avoid, and discover some fantastic tools that will help turn your information dump into an inspiring call to action.

    Communicate to Influence Review

    Communicate to Influence (2015) is a book that helps individuals master the art of effective communication to drive impactful outcomes. Here's why this book is worth reading:

    • With valuable strategies and techniques for effective communication, this book equips readers with the tools needed to influence and persuade others successfully.
    • Through a combination of real-life examples and practical advice, the book provides actionable steps that can be immediately applied in various professional and personal settings.
    • The authors' focus on building authentic connections and creating trust in communication makes the book engaging and relatable, taking it far from being boring.

    Best quote from Communicate to Influence

    People crave emotional experiences. Logic makes us think, but a well-told story makes us feel – and emotions prompt us to action.

    —Ben Decker & Kelly Decker
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    Who should read Communicate to Influence?

    • CEOs, managers and anyone in a leadership role
    • University students who want to improve their public speaking skills
    • Anyone who wants to be better at pitching ideas

    About the Author

    Ben and Kelly Decker are leading experts in business communication. They have vast coaching experience with ambitious startups as well as Fortune 500 companies. Together, they are the brains behind Decker Communications, a firm that has helped countless individuals improve their communication skills.

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    Communicate to Influence FAQs 

    What is the main message of Communicate to Influence?

    Communicate with impact to drive results and influence others effectively.

    How long does it take to read Communicate to Influence?

    The estimated reading time for Communicate to Influence is several hours. The Blinkist summary can be read in 15 minutes.

    Is Communicate to Influence a good book? Is it worth reading?

    Communicate to Influence is worth reading for its actionable strategies and practical tips that can enhance your communication skills.

    Who is the author of Communicate to Influence?

    Ben Decker & Kelly Decker are the authors of Communicate to Influence.

    What to read after Communicate to Influence?

    If you're wondering what to read next after Communicate to Influence, here are some recommendations we suggest:
    • Mastering Communication at Work by Ethan F. Becker and Jon Wortmann
    • How the World Sees You by Sally Hogshead
    • Five Stars by Carmine Gallo
    • The 16 Undeniable Laws of Communication by John C. Maxwell
    • Influence is Your Superpower by Zoe Chance
    • Communicate with Mastery by J. D. Schramm with Kara Levy
    • 5 Voices by Jeremie Kubicek and Steve Cockram
    • Million Dollar Habits by Brian Tracy
    • 12 Rules For Life by Jordan B. Peterson
    • The Art of Public Speaking by Dale Carnegie