Dan Heath Books
Chip Heath is a professor of organizational behavior at Stanford University. He holds a BSc in industrial engineering and a PhD in psychology.
His brother Dan Heath is an academic, consultant and founder of the publishing company Thinkwell, which takes a new, didactic approach to writing textbooks.
What's Made to Stick about?
Made to Stick explains why some ideas become popular, while others wither and die.
The book lays out the most important characteristics of “stickiness”; that is, what makes ideas “stick” in the mind, and how to make them work for you.
Who should read Made to Stick?
- Anyone with an idea to share
- Anyone interested in why some ideas catch on and others don’t
- Every film director, advertising executive, NGO worker and so on.
What's Switch about?
Switch examines why it is often difficult for people to switch their behavior, and how, by understanding the mind, it is possible to find shortcuts that make change easier. Through scientific studies and anecdotes, Switch provides simple yet effective tools for implementing changes.
Who should read Switch?
- Anyone who wants to change parts of their own behavior
- Anyone who wants to implement a change in a group or organization
- Anyone who wants to understand why changing behavior is often so difficult
What's Decisive about?
The book identifies the main issues that typically stand in the way of decision making: a narrow view on our problems, short-term emotions, and overconfidence when it comes to predicting the future. It gives knowledgeable insight into how our decisions are formed and how to avoid making bad ones.
Who should read Decisive?
- Anyone interested in the process of decision making
- Anyone that has to make reliable decisions everyday
- Anyone who is repeatedly revisiting past decisions
What's The Power of Moments about?
The Power of Moments explores the idea that certain moments have the power to shape our lives and influence our behavior. Drawing on real-life examples and psychological research, the book offers insights into how we can create more meaningful and memorable experiences for ourselves and others. It provides practical tips and strategies for seizing opportunities to make a positive impact in both personal and professional settings.
Who should read The Power of Moments?
Individuals seeking to create memorable experiences in their personal and professional lives
Leaders and managers looking to inspire and motivate their teams
Entrepreneurs and business owners aiming to differentiate their brand through exceptional customer experiences