Start With Why Book Summary - Start With Why Book explained in key points

Start With Why summary

Simon Sinek

Brief summary

Start With Why by Simon Sinek is a leadership book that explains the importance of identifying the purpose behind our actions. Using real-world examples, Sinek argues that successful individuals and organizations always begin by answering the question "why?" before moving on to "how?" and "what?"

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    What is Start With Why about?

    Start With Why (2009) tackles a fundamental question: What makes some organizations and people more innovative, influential, and profitable than others? Based on best-selling author Simon Sinek’s hugely influential lecture of the same name, the third most-watched TED talk of all time, these blinks unpack the answer to that conundrum. As Sinek’s examples show, it’s all about asking why rather than what.

    Who should read Start With Why?

    • Managers and team leaders 
    • Entrepreneurs building their brand 
    • Self-starters in need of a bit of inspiration

    About the Author

    Simon Sinek is a self-professed optimist determined to create a better and brighter future for humanity. An influential speaker and coach, Sinek has helped organizations around the world, such as Microsoft, American Express, the United Nations, and the Pentagon, inspire their employees. He is also the author of Leaders Eat Last and Together is Better.

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