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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Start With Why summary
Simon Sinek
Brief summary
Start With Why by Simon Sinek is a leadership book that explains the importance of identifying the purpose behind our actions. Using real-world examples, Sinek argues that successful individuals and organizations always begin by answering the question "why?" before moving on to "how?" and "what?"
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What is Start With Why about?
Start With Why (2009) tackles a fundamental question: What makes some organizations and people more innovative, influential, and profitable than others? Based on best-selling author Simon Sinek’s hugely influential lecture of the same name, the third most-watched TED talk of all time, these blinks unpack the answer to that conundrum. As Sinek’s examples show, it’s all about asking why rather than what.
Who should read Start With Why?
- Managers and team leaders
- Entrepreneurs building their brand
- Self-starters in need of a bit of inspiration
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