Wikinomics Book Summary - Wikinomics Book explained in key points
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Wikinomics summary

Don Tapscott & Anthony D. Williams

How Mass Collaboration Changes Everything

3.5 (13 ratings)
15 mins
Table of Contents

    summarized in 9 key ideas

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    What‘s in it for me: learn how to tap into the powers of mass collaboration.

    The term “Wikinomics” describes the mix of technology, demographics and global economics that makes mass collaboration possible. Although the complexity of mass collaboration might seem overwhelming to some, it is actually a beneficial business and social strategy if implemented correctly.

    Not only can mass collaboration drive the innovation that helps businesses grow, but it can also serve as a catalyst to change the very way that society functions.

    In fact, mass collaboration is the engine of the new economy, and can therefore be a powerful weapon for those who can understand and wield it, and a nail in the coffin for those who can’t.

    Truth is, the future of business as a whole depends on how companies adapt to the “Wikinomics.” As consumers continue to demand higher quality products, they also want to be more and more involved in the creation of those products. Employees too expect to have a certain freedom and autonomy.

    These changes demand the attention of business and a reaction that generates new strategies to manage their goods, workforce and property.

    In these blinks we learn how to effectively harness the power of mass collaborations by looking at positive examples of the way in which open collaboration can increase a product’s value and thus turn any company into a successful, innovative one.

    In addition, these blinks will show you:

    • How to turn your competitors into collaborators by sharing your information.
    • How one business made heaps of money from the dust collecting on their shelves.
    • Why one company pays their employees to do whatever they want.

    And why centralized production has gone the way of the dinosaur.

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    What is Wikinomics about?

    Wikinomics shows how Wikipedia-like mass collaboration of individuals is revolutionizing society and business, and why this is actually good for companies and the public.

    Who should read Wikinomics?

    • Anyone interested in how Wikipedia-like collaboration will change the world
    • Managers, CEOs and startup founders
    • Anyone who works in research and development (R&D)

    About the Author

    Don Tapscott is a Canadian business executive and consultant who has written more than 15 books, including the best-selling Paradigm Shift.

    Anthony D. Williams is a consultant and researcher as well as the vice president and executive editor at New Paradigm.

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