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Renegade Marketing (2021) is an incisive guide to becoming a cutting-edge B2B marketer in today’s frenetic corporate climate. It distinguishes four key characteristics of very successful marketing executives and shows you how you can apply them in your own company. Most importantly, it demonstrates how to create meaningful brands that are embodied at every level of your organization.

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Drew Neisser is the founder of Renegade, the award-winning exclusively B2B marketing company. He’s helped dozens of companies create unbeatable brands and shared the stories of over 400 inspiring CMOs on his podcast Renegade Thinkers Unite. Neisser publishes a regular column for Ad Age and has been featured on ABC News, CNBC, and CBS Radio.

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Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising, and how consumers really make the decision to buy or not to buy.

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Sandeep Dayal is the managing director of Cerenti, a marketing and business strategy consulting firm. Dayal has 25 years of experience in marketing and branding strategy and has previously worked for McKinsey and Booz Allen Hamilton.

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Marketing Made Simple (2020) is a handy guide to growing your brand. This practical manual teaches a five-point system for effectively funneling new customers to your business.

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Donald Miller is the CEO of Business Made Simple, the host of the hit podcast Business Made Simple, and the author of best-selling titles such as Business Made Simple and Building a StoryBrand.

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Mike Michalowicz built and sold two million-dollar companies: Olmec Systems and a computer forensic firm. He is now an author and public speaker on business and entrepreneurship. He’s written several other best-selling books, including The Toilet Paper Entrepreneur and Profit First.

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The Hidden Psychology of Social Networks (2020) describes how brands can create effective and authentic content by understanding the basics of human psychology. Drawing on Freudian psychoanalysis, it gets to the bottom of our online habits and shows brands how to connect with people on a deeper level.

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Joe Federer is a social media thought leader and former Head of Brand Strategy at Reddit. He has also worked at PR and advertising agencies like Ketchum and Energy BBDO, where he developed numerous successful content strategies for some of the world’s leading brands.

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Sun Tzu and the Art of Business (1996) explains how ancient Chinese general Sun Tzu’s classic text The Art of War applies to the hyper-competitive environment of modern business. These blinks explore how business leaders can integrate Sun Tzu’s battle strategies into their own plans for market domination.

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Mark R. McNeilly is an author, academic, and business executive. He’s currently a professor of marketing at the University of North Carolina and has previously worked with IBM and Lenovo.

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Give & Get Employer Branding (2020) is a handy introduction and guidebook into the world of employer branding. You’ll find all the basic information you need to reinvigorate your employer brand in order to attract the best candidates and turn your current employees into loyal and eager ambassadors for your organization.

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Charlotte Marshall is an award-winning international speaker and employer brand specialist with years of experience in creating and launching employer brands for businesses that include Fortune 500 companies. She specializes in using HR professionals, marketing, and communications to attract the perfect talent.

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Carlos Gil is a digital storyteller with many years of experience developing social media strategies for leading brands such as LinkedIn, Winn-Dixie, Save-A-lot and BMC Software. He is CEO and founder of the LA-based Gil Media Co. The End of Marketing is his first book.

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Disruptive Branding (2019) explores the importance and nature of branding in our disruptive, technology-driven world. Drawing on best-in-class examples and practical how-to-guides, it’s a clear blueprint for anyone who wants to utilize a strong brand to drive business results.

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The authors are the CEO, Chief Creative Officer, and Chief Growth Officer of Saffron Brand Consultants. Saffron is a global brand consultancy founded in 2001 that has worked for clients including Siemens, YouTube, and Xing.

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The Gen Z Frequency (2018) offers a blueprint for brands seeking to connect and build meaningful relationships with Generation Z. In addition to providing insight into the minds of this growing demographic, the authors give actionable advice on content strategy, marketing, social media, and more.

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Gregg L. Witt is a youth marketing strategist. He has helped well-known brands including Procter & Gamble, Qualcomm and The Walt Disney Company create strategies that connect with Gen Z. In 2016, Gregg was named a “Top Youth Marketer To Follow” by Inc. magazine.

Derek E. Baird is a youth digital strategist and social media expert. He has directed digital youth initiatives for brands such as Yahoo!, Facebook, and The Walt Disney Company.

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The Post-Truth Business (2018) addresses a question that’s been keeping marketing and advertising agencies up at night for a while now: How do you persuade consumers to trust your brand in an increasingly distrustful world? Drawing on Sean Pillot de Chenecey’s first-hand knowledge of the industry known as “adland,” these blinks show how today’s most innovative companies are strengthening consumer engagement and making sure that their brand doesn’t end up with a credibility gap.

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Sean Pillot de Chenecey is a marketing expert with over 20 years of experience in the advertising industry. His previous clients include global giants Unilever, Swatch, Heineken, General Motors, AXA, Vodafone, Comptoir des Cotonnier and Visa. He is a public speaker and a regular contributor to specialist publications like Admap, Brand Strategy, Contagious, Dazed and Marketing.

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Practically Radical (2011) is a strategic guide to navigating today’s fast-moving world of business for leaders keen to set themselves apart from the crowd. Full of clever tips and insights from today’s most innovative companies, it argues for the need to rethink tried and tested methods and learn to think outside the box.

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William C. Taylor is an influential writer, public speaker and business expert. He co-founded the monthly business magazine Fast Company. Taylor has written several acclaimed books on company strategy including Simply Brilliant (2016) and is the co-author of Mavericks at Work (2006).

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Fusion (2018) advises businesses to bring together two corporate realms that are often regarded as separate: brand and culture. If fused into one, these two areas can create a new and powerful driving force in any business.

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Denise Lee Yohn, a brand-building and brand-leadership expert, is a business consultant, keynote speaker and influential business author. A regular contributor to Harvard Business Review and Forbes, she is also the author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest.

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Top of Mind (2017) offers readers an exciting new perspective on marketing by helping them break free of old, outdated methods and embrace the new “You Marketing” movement. Author John Hall provides the tools and insight necessary to navigate the new world of marketing, focusing in particular on how to gain an audience’s trust and target their needs.

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John Hall is a cofounder of the firm Influence & Co, which helps clients create powerful and engaging content, and his work has been praised by both Forbes and Inc. In 2016, he and his fellow cofounders received the EY Entrepreneur of the Year Award.

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The 22 Immutable Laws of Branding (1998) is a practical, hands-on guide to the dos and don'ts of branding. Covering 22 memorable bite-sized nuggets of wisdom, these blinks provide an overview of the all-too-common mistakes made by marketers and showcases the tricks of the trade used by the most successful brands to assert their dominance in ultra-competitive markets.

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Al and Laura Ries are a father and daughter marketing duo whose consulting firm Ries & Ries counts illustrious names like Disney and Ford among its clients. Besides The 22 Immutable Laws of Branding, the pair have co-authored four other titles. Al is also known for his influential book Positioning: The Battle for Your Mind, while Laura frequently appears as a guest and commentator on major news outlets.

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Building a StoryBrand (2017) is a practical guide to effectively marketing your company or product. By showing the power of a seven-part story-telling framework, these blinks help you and your company create a clear message that no customer will ignore.

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Donald Miller is CEO of the marketing agency StoryBrand and a New York Times best-selling author whose books include Blue Like Jazz and A Million Miles in a Thousand Years.

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The Referral Engine (2010) is a practical guide to developing an in-depth referral-based marketing strategy for your business. These blinks explain why referrals are so powerful before taking you through a step-by-step process to build the referral machine that your company wants and needs.

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John Jantsch is a marketing expert who shares his expertise as a consultant, speaker and author. His other books include Duct Tape Marketing and The Commitment Engine.

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UX Strategy (2015) is your guide to integrating business strategy and user experience design. These blinks lay out a concrete path to develop a product and business strategy, as well as product experience that will captivate users, capture market share and catapult your start-up to success.

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Jaime Levy is a UX strategist and consultant with almost 30 years of experience. Additionally, she created the influential e-zine WORD, which was online from 1995 to 2000.

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Eating the Big Fish (2009) gives a strategic overview of how second- and third-tier brands can challenge industry leaders and climb to the upper echelons of the business world. These blinks are full of concrete advice to help emerging brands make a name for themselves in competitive markets.

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Adam Morgan is a best-selling author and the founder of the renowned marketing consultancy eatbigfish, which helps clients build powerful marketing strategies.

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Personality Not Included (2008) explains how to build an awesome public face for your company. These blinks teach you how to develop a strong personality for your business, explain why that’s so important and help you clear the barriers between you and business success.

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Rohit Bhargava is the founder of Influential Marketing Group and an expert in building brand influence. He has written five bestselling books on the topic.

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