The Conscience Economy Book Summary - The Conscience Economy Book explained in key points
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The Conscience Economy summary

Steven Overman

How a Mass Movement For Good is Great For Business

17 mins

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The Conscience Economy by Steven Overman explores how conscious consumers are changing the world by looking for companies that align with their values. With practical examples, it shows how businesses can thrive by embracing purpose, sustainability, and empathy.

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    The Conscience Economy
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    Naughty has gone out of style – nowadays, good is sexy!

    We all know the cliché of the ruthless businessman who will go to any lengths to cut costs and maximize profits, regardless of the ethical implications. It was during the twentieth century that this stereotype reached its peak.

    Back then, it was cool to be bad if you could earn a fortune doing it. Bad behavior was admired in celebrities and entertainers. Mass media and its readers loved nothing more than to worship those that acted naughty.

    But times are changing. Young consumers today know and care about the impact of their lifestyle on the environment. Working conditions and quality of life around the world are challenges that mobilize individuals, companies and even celebrities. It seems as if we’re all determined to make the world a better place; where did this change in perspective come from?

    Well, this is the information age, after all! Thanks to the internet, as well as regulations for honest product labelling, shoppers today have loads of information about everything they buy. Whether it’s finding out how products were manufactured, where factories are located or even how energy efficient production processes are, the modern consumer buys products that are in line with their morals and values.

    So, an elegant coat produced by a prestigious brand with stunning marketing at a great price won’t look so great once buyers discover that it was produced using child labor. In fact, most conscious buyers are likely to go online and share this kind of information on social networks, condemning brands and organizations as they see fit.

    In order to win the favor of this new generation of discerning consumers, companies have no choice but to start genuinely caring about humanity and our planet.

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    What is The Conscience Economy about?

    The Conscience Economy (2014) reveals the implications that our changing, hyperconnected world has for businesses and brands. These blinks guide you through the principles and strategies that are vital for any company hoping to win over the outspoken, discerning consumers at the heart of today’s conscience culture.

    The Conscience Economy Review

    The Conscience Economy (2014) explores the shift in consumer behavior towards conscious consumption and the rise of values-driven companies. Here's why this book is worth reading:

    • It offers a fascinating exploration of the growing demand for ethical and sustainable products, shedding light on how businesses can succeed in this evolving landscape.
    • Backed by research and case studies, it provides valuable insights into the benefits of aligning business practices with social and environmental values.
    • With its thought-provoking analysis of consumer psychology and socio-economic trends, it challenges traditional notions of capitalism and encourages readers to think differently about business.

    Best quote from The Conscience Economy

    Business badness was more than profitable, it could even be admirable, as long as you didnt get caught.

    —Steven Overman
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    Who should read The Conscience Economy?

    • Readers curious as to why eco-friendly and fair-trade products are suddenly so trendy
    • Marketers who closely follow the changing nature of branding
    • Managers and leaders who want to learn more about the new generation of critical, inquisitive customers

    About the Author

    Steven Overman is a marketing specialist and a renowned public speaker who recently joined Kodak as Chief Marketing Officer. In addition to founding the marketing consultancy Match & Candle, Overman was one of the first employees at Wired magazine.

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    The Conscience Economy FAQs 

    What is the main message of The Conscience Economy?

    The main message of The Conscience Economy is the importance of doing business with a conscience and creating meaningful relationships with customers.

    How long does it take to read The Conscience Economy?

    The reading time for The Conscience Economy varies depending on the reader, but it typically takes a few hours. The Blinkist summary can be read in just 15 minutes.

    Is The Conscience Economy a good book? Is it worth reading?

    The Conscience Economy is an insightful read for those interested in the intersection of business and conscience. It offers valuable ideas and practical examples to inspire change.

    Who is the author of The Conscience Economy?

    The author of The Conscience Economy is Steven Overman.

    What to read after The Conscience Economy?

    If you're wondering what to read next after The Conscience Economy, here are some recommendations we suggest:
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    • Good Energy by Casey Means
    • Flow by Mihaly Csikszentmihalyi
    • Slow Productivity by Cal Newport
    • The Zero Marginal Cost Society by Jeremy Rifkin
    • Saving Aziz by Chad Robichaux with David L. Thomas