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Renegade Marketing (2021) is an incisive guide to becoming a cutting-edge B2B marketer in today’s frenetic corporate climate. It distinguishes four key characteristics of very successful marketing executives and shows you how you can apply them in your own company. Most importantly, it demonstrates how to create meaningful brands that are embodied at every level of your organization.

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Drew Neisser is the founder of Renegade, the award-winning exclusively B2B marketing company. He’s helped dozens of companies create unbeatable brands and shared the stories of over 400 inspiring CMOs on his podcast Renegade Thinkers Unite. Neisser publishes a regular column for Ad Age and has been featured on ABC News, CNBC, and CBS Radio.

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Mavericks (2022) makes a case for maverick leadership. It shows that independent thinkers motivated by meaningful goals can transform their careers and communities – and that anyone can develop their inner maverick by focusing on five key characteristics.

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David Lewis is a global business consultant with more than three decades of experience in industry and academia.

Jules Goddard teaches competitive strategy and creative marketing at London Business School. He has coauthored several books about business and leadership.

Tamryn Batcheller-Adams is a consultant and psychologist who works with TomorrowToday Global.

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Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising, and how consumers really make the decision to buy or not to buy.

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Sandeep Dayal is the managing director of Cerenti, a marketing and business strategy consulting firm. Dayal has 25 years of experience in marketing and branding strategy and has previously worked for McKinsey and Booz Allen Hamilton.

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Sun Tzu and the Art of Business (1996) explains how ancient Chinese general Sun Tzu’s classic text The Art of War applies to the hyper-competitive environment of modern business. These blinks explore how business leaders can integrate Sun Tzu’s battle strategies into their own plans for market domination.

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Mark R. McNeilly is an author, academic, and business executive. He’s currently a professor of marketing at the University of North Carolina and has previously worked with IBM and Lenovo.

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Conscious Leadership (2020) reveals what it takes to lead a purpose-driven business that sees beyond the bottom line. Drawing on his experience as CEO of one of the largest supermarket chains in the United States, John Mackey shows how leaders can shape their businesses to become more innovative, competitive, and socially responsible.

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John Mackey is the cofounder and CEO of Whole Foods Market. He also cofounded the nonprofit organization Conscious Capitalism.

Steve McIntosh is the president and cofounder of the Institute for Cultural Evolution, a nonprofit social policy think tank. He has written many books, including Developmental Politics.

Carter Phipps is a writer and speaker who cofounded the Institute for Cultural Evolution along with McIntosh. He was previously the executive editor of EnlightenNext magazine and is the author of Evolutionaries.

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The Grid (2017) identifies a set of factors that can make or break businesses. Rooted in a holistic approach, these blinks will help you evaluate business ideas, anticipate the impact of your decisions, and take advantage of changes in the market. Apply these principles in your own company, and you’ll be able to identify the true causes of problems rather than simply treating the symptoms.

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Matt Watkinson is an internationally renowned business consultant. His first book, The Ten Principles Behind Great Customer Experiences, won the 2014 Chartered Management Institute’s Management Book of the Year Award.

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The New Strategist (2020) is a practical guide on how to do strategy for business leaders. It explains what strategy work looks like in the day-to-day life of a company, shows the competencies that strategic leaders need, and lays out the tools that help strategists in their craft. It also explores the ways that strategists need to adapt to a changing world and provides the principles they can use to be successful leaders.

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Günter Müller-Stewens is Professor Emeritus of Management at the Institute of Management and Strategy at the University of St. Gallen, and was previously its Executive Director. He founded the journal M&A Review, and is a member of multiple editorial boards as well as advisory boards of several international companies. He also works as a consultant and trainer for a variety of organizations. His publications include Radical Business Model Transformation and The Management of Luxury.

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Disruptive Branding (2019) explores the importance and nature of branding in our disruptive, technology-driven world. Drawing on best-in-class examples and practical how-to-guides, it’s a clear blueprint for anyone who wants to utilize a strong brand to drive business results.

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The authors are the CEO, Chief Creative Officer, and Chief Growth Officer of Saffron Brand Consultants. Saffron is a global brand consultancy founded in 2001 that has worked for clients including Siemens, YouTube, and Xing.

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The Gen Z Frequency (2018) offers a blueprint for brands seeking to connect and build meaningful relationships with Generation Z. In addition to providing insight into the minds of this growing demographic, the authors give actionable advice on content strategy, marketing, social media, and more.

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Gregg L. Witt is a youth marketing strategist. He has helped well-known brands including Procter & Gamble, Qualcomm and The Walt Disney Company create strategies that connect with Gen Z. In 2016, Gregg was named a “Top Youth Marketer To Follow” by Inc. magazine.

Derek E. Baird is a youth digital strategist and social media expert. He has directed digital youth initiatives for brands such as Yahoo!, Facebook, and The Walt Disney Company.

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Free Prize Inside (2004) provides practical answers to one of the most pressing questions facing marketers, entrepreneurs, and business owners today: In a world where people no longer pay attention to traditional advertising, how can you stand out from the crowd and reach your audience? Seth Godin shows that by tapping into the power of small-scale innovations, you can make your product, service, or company so remarkable, it will generate enough buzz to break through the noise of modern life.

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Seth Godin is a best-selling author, public speaker, and entrepreneur. He has written 19 books, including the New York Times bestseller Tribes and the Wall Street Journal bestseller Purple Cow, which is the prequel to Free Prize Inside. He was the founder of Squidoo and Yoyodyne, as well as altMBA – an online leadership and management training program. In 2018, he was inducted into the Marketing Hall of Fame.

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The Post-Truth Business (2018) addresses a question that’s been keeping marketing and advertising agencies up at night for a while now: How do you persuade consumers to trust your brand in an increasingly distrustful world? Drawing on Sean Pillot de Chenecey’s first-hand knowledge of the industry known as “adland,” these blinks show how today’s most innovative companies are strengthening consumer engagement and making sure that their brand doesn’t end up with a credibility gap.

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Sean Pillot de Chenecey is a marketing expert with over 20 years of experience in the advertising industry. His previous clients include global giants Unilever, Swatch, Heineken, General Motors, AXA, Vodafone, Comptoir des Cotonnier and Visa. He is a public speaker and a regular contributor to specialist publications like Admap, Brand Strategy, Contagious, Dazed and Marketing.

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We’re All Marketers (2019) offers a helpful overview of the tactics and principles that are guiding the world of digital marketing. Whether you’re part of a small business or a giant corporation, or you’re simply curious about how ideas are sold online, these are tips that can change the way you think about marketing.

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Nico De Bruyn fell in love with marketing after getting a degree in nutrition because he realized his heart wasn’t in it anymore. Since then he’s been studying all there is to know about modern marketing techniques. Unable to find the kind of thorough guide to digital marketing he was looking for, he set about interviewing leaders in the field and writing his first book, We’re All Marketers.

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Difference Makers (2016) makes a compelling case for the value of diversity at the top of today’s companies. Written by two leading champions of inclusive leadership, these blinks guide readers through personal and boardroom strategies to overcome bias, foster open dialogue and spark innovation by getting more voices to the table.

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Nicky Howe is a CEO who specializes in helping individuals, organizations and communities reach their potential. She holds degrees in business administration and management and teaches at the School of Business at the University of Notre Dame Australia.

Alicia Curtis is one of Western Australia’s leading social and business entrepreneurs and an award-winning speaker and leadership facilitator. She holds a degree in business leadership and was named in the Australian Financial Review and Westpac’s 100 Women of Influence List in 2014.

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The Hero Factor (2018) explains why business leaders need to focus as much on their people as they do on their profits. Using fascinating real-world examples and inspiring true stories of success, the authors examine the true meaning of heroic leadership in the workplace.

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Jeffrey Hayzlett is a prominent television presenter and podcast host. He is also the former Chief Marketing Officer of a Fortune 100 company, and a regular contributor to the business pages of Forbes, Mashable and Marketing Week.

Jim Eber is an experienced marketing author, who specializes in writing about business.

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Practically Radical (2011) is a strategic guide to navigating today’s fast-moving world of business for leaders keen to set themselves apart from the crowd. Full of clever tips and insights from today’s most innovative companies, it argues for the need to rethink tried and tested methods and learn to think outside the box.

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William C. Taylor is an influential writer, public speaker and business expert. He co-founded the monthly business magazine Fast Company. Taylor has written several acclaimed books on company strategy including Simply Brilliant (2016) and is the co-author of Mavericks at Work (2006).

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Top of Mind (2017) offers readers an exciting new perspective on marketing by helping them break free of old, outdated methods and embrace the new “You Marketing” movement. Author John Hall provides the tools and insight necessary to navigate the new world of marketing, focusing in particular on how to gain an audience’s trust and target their needs.

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John Hall is a cofounder of the firm Influence & Co, which helps clients create powerful and engaging content, and his work has been praised by both Forbes and Inc. In 2016, he and his fellow cofounders received the EY Entrepreneur of the Year Award.

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The Referral Engine (2010) is a practical guide to developing an in-depth referral-based marketing strategy for your business. These blinks explain why referrals are so powerful before taking you through a step-by-step process to build the referral machine that your company wants and needs.

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John Jantsch is a marketing expert who shares his expertise as a consultant, speaker and author. His other books include Duct Tape Marketing and The Commitment Engine.

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SuperCorp (2009) is an introduction to a new breed of business: the vanguard company. Find out how these companies are able to make healthy profits while simultaneously meeting societal needs and acting as forces for good in their communities.

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Rosabeth Moss Kanter is a professor at the Harvard Business School specializing in strategy, leadership and innovation from the perspective of social change. She is the former editor of the Harvard Business Review and the author of several books, including Confidence: How Winning Streaks and Losing Streaks Begin and End.

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Eating the Big Fish (2009) gives a strategic overview of how second- and third-tier brands can challenge industry leaders and climb to the upper echelons of the business world. These blinks are full of concrete advice to help emerging brands make a name for themselves in competitive markets.

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Adam Morgan is a best-selling author and the founder of the renowned marketing consultancy eatbigfish, which helps clients build powerful marketing strategies.

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