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The Conscience Economy
How a Mass Movement For Good is Great For Business
The Conscience Economy (2014) reveals the implications that our changing, hyperconnected world has for businesses and brands. These blinks guide you through the principles and strategies that are vital for any company hoping to win over the outspoken, discerning consumers at the heart of today’s conscience culture.
- Readers curious as to why eco-friendly and fair-trade products are suddenly so trendy
- Marketers who closely follow the changing nature of branding
- Managers and leaders who want to learn more about the new generation of critical, inquisitive customers
Steven Overman is a marketing specialist and a renowned public speaker who recently joined Kodak as Chief Marketing Officer. In addition to founding the marketing consultancy Match & Candle, Overman was one of the first employees at Wired magazine.
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