Fascinate Book Summary - Fascinate Book explained in key points
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Fascinate summary

Sally Hogshead

Your Seven Triggers to Persuasion and Captivation

3.6 (196 ratings)
26 mins

Brief summary

Fascinate by Sally Hogshead explores the science behind fascination and how to use it to strengthen personal and business relationships; it provides tips and insights for creating a captivating brand and standing out in a crowded market.

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    Each one of us naturally has the ability to fascinate and be fascinated.

    We’ve all been fascinated by something: a piece of music, a meteor shower, an intelligent and beautiful person.

    But what is fascination?

    To be fascinated can be defined as a moment of total fixation on a particular thing. Where, though, does fascination come from? And why do we experience it?

    Our capacity for fascination is a product of human evolution – put simply, it evolved to help our ancestors survive.

    Consider the rest of the animal kingdom. To survive, animals too have to fascinate and be fascinated. The peacock’s colorful fan is noticed and judged by the peahen, and the most impressive fan – the one which fascinates her – will belong to the peacock that will father her peachicks.

    A capacity for fascination is a trait that continues to play an important social role: it helps us to develop social ties.

    In a study, researchers showed babies a series of pictures, some of them depicting human faces. Interestingly, whenever a picture of a face came up, the baby stared at it much longer (up to twice as long) than at the other pictures.

    Why? We’re fascinated with faces at such a young age because it helps us to establish and develop close social bonds with others.

    However, our innate capacity for experiencing fascination is just one side of the story; we have also an inborn desire and ability to be fascinating ourselves.

    Just like the peacock, we desire and aim to attract others by fascinating them. Flirting, for example, is a universal and innate ability to fascinate others. It doesn’t matter which culture, language or religion we examine; everyone knows instinctively exactly how to fascinate, without needing to be taught.

    Yet, just because we all know how to be fascinating, this doesn’t mean that we always do it well! You can reach your full potential for fascination by learning about the seven triggers of fascination.

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    What is Fascinate about?

    In Fascinate, author Sally Hogshead helps us realize our potential for fascination. By explaining in vivid language exactly how fascination works and how you can trigger it in others, Fascinate provides you, your company and your brand with the tools to fascinate. These “seven triggers of fascination” can help you to increase the odds of success, both in your personal life and in business.

    Fascinate Review

    Fascinate (2010) by Sally Hogshead is a book that explores the psychology of fascination and offers practical insights on how to captivate others in both personal and professional settings. Here's why this book is worth reading:

    • Offers a fresh perspective on how individuals and brands can stand out and make a lasting impression in a world filled with distractions.
    • Provides a holistic approach to understanding the science behind fascination, backed by research and real-world examples.
    • Encourages readers to embrace their own unique strengths and qualities, helping them unlock their potential to become incredibly compelling and influential individuals.

    Best quote from Fascinate

    Lust conquers the rational evaluation process, freeing us to stop thinking and start feeling.

    —Sally Hogshead
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    Who should read Fascinate?

    • Anyone who owns or works at a company interested in improving its reputation
    • Anyone who’d like to improve their own ability to fascinate others
    • Students of psychology interested in the concept of human fascination

    About the Author

    Sally Hogshead is one of the leading marketers and advertising writers in the United States and develops marketing strategies for leading companies such as Starbucks and Microsoft. Hogshead graduated from Duke University and founded her own advertising agency when she was just 27 years old.

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    Fascinate FAQs 

    What is the main message of Fascinate?

    The main message of Fascinate is how to wield influence with irresistible fascination.

    How long does it take to read Fascinate?

    The reading time for Fascinate varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.

    Is Fascinate a good book? Is it worth reading?

    Fascinate is worth reading for its insights on capturing attention and motivating others effectively.

    Who is the author of Fascinate?

    Sally Hogshead is the author of Fascinate.

    What to read after Fascinate?

    If you're wondering what to read next after Fascinate, here are some recommendations we suggest:
    • Games People Play by Eric Berne
    • Labor of Love by Moira Weigel
    • The Game by Neil Strauss
    • Talk by Elizabeth Stokoe
    • Curious by Ian Leslie
    • The Science of Kissing by Sheril Kirshenbaum
    • Influence by Robert B. Cialdini
    • The 4-Hour Body by Tim Ferriss
    • 13 Things Mentally Strong People Don't Do by Amy Morin
    • Emotional Intelligence by Daniel Goleman