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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Listen to the Intro
The Presentation Secrets of Steve Jobs summary
Carmine Gallo
Master the gold standard for presentations
16 mins
Table of Contents
The Presentation Secrets of Steve Jobs
summarized in 11 key ideas
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Key idea 1 of 11
To make your presentation successful, plan your storyline and your key message meticulously.
The audience is captured by the story you tell, not the slides it’s told on.
Forget your computer and draft the presentation storyline on paper first. Only when you are satisfied with the narrative should you move to the slides.
Nancy Duarte, the writer and graphic designer behind Al Gore’s blockbuster global warming documentary An Inconvenient Truth, says presenters should use twice as much time planning their presentation on paper as they do creating the actual slides.
Start your planning by deciding on one key message you want to leave your audience with, and make that the headline of your presentation. It should be like a Twitter message: short, memorable and attention-grabbing.
If you are launching a new product or service, your key message should describe how it will benefit your customers. Repeat your key message multiple times during the presentation to make it stick.
If you are holding a big presentation, the audience and press might well be searching for the right words to describe what they saw afterwards. With the key message, you can give them a memorable phrase of your choosing.
For example, when Steve Jobs unveiled the iPhone, he gave the media a ready-to-use headline: “Today, Apple reinvents the phone.”
To make your presentation successful, plan your storyline and your key message meticulously.
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What is The Presentation Secrets of Steve Jobs about?
The Presentation Secrets of Steve Jobs (2009) explains how any presenter can be as convincing and inspiring as the legendary Steve Jobs. From planning to rehearsal and delivery, Carmine Gallo details the anatomy of a great presentation.
Who should read The Presentation Secrets of Steve Jobs?
- Anyone who holds presentations at work, school or in their free time
- Communication professionals who want to engage their audiences more fully
- Anyone who is interested in Steve Jobs’s presentation techniques
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