Powerful ideas from top nonfiction
Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trial
Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Listen to the Intro
Platform Scale summary
Sangeet Paul Choudary
How an emerging business model helps startups build large empires with minimum investment
18 mins
Brief summary
'Platform Scale' by Sangeet Paul Choudary explains how platforms such as Facebook, Uber and Airbnb are dominating today's economy and how entrepreneurs can build and scale their own platform businesses.
Topics
Table of Contents
Platform Scale
Summary of 8 key ideas
Audio & text in the Blinkist app
Key idea 1 of 8
Business design is shifting from the old model of pipes to the new model of platforms.
The internet is revolutionizing the world: the way we communicate, the way we consume media and even the way we do business. In fact, the old model for doing business is slowly fading away.
For decades, the standard method for building a business involved using pipes. You can easily imagine the pipe model by visualizing a business at one end of the pipe offering products or services, and the customers at the other purchasing what’s on offer.
This model worked well for many years in traditional industries, and its sway was so strong that early digital business used a similar model. Take the first version of Amazon, which was simply an internet take on a classical marketplace. Software companies like Windows worked in a similar manner: they designed products and pushed them through the pipe to their consumers.
Since then, the rapid development of the internet has forged a new model. Two forces, in particular, have played a crucial role. First, we are increasingly interconnected by mobile devices that allow us to always be online. Second, goods are no longer produced in one single location. This decentralization allows companies to produce and sell in different places.
In consequence, pipes are fading into the background, and platforms are moving into the limelight.
Platforms are virtual environments where users can connect and exchange value with each other. They allow producers and consumers to interact, which means that producers are no longer limited to the old paradigm of producing goods, holding inventory and marketing products. Instead of creating the products themselves, businesses build platforms and let the users generate the value: like sellers and buyers on eBay, drivers and passengers on Uber, and video creators and viewers on YouTube.
Want to see all full key ideas from Platform Scale?
Key ideas in Platform Scale
More knowledge in less time
Read or listen
Get the key ideas from nonfiction bestsellers in minutes, not hours.
Find your next read
Get book lists curated by experts and personalized recommendations.
Shortcasts New
We’ve teamed up with podcast creators to bring you key insights from podcasts.
What is Platform Scale about?
A new kind of business has emerged during the last decade. Facebook, Airbnb, YouTube, Twitter have exploded in popularity – but what do these companies have in common? They’re all platforms: they gather millions of users and achieve billion-dollar valuations, but instead of products, they offer something very different. Platform Scale (2015) offers an insightful analysis of the mechanisms that drive this new platform business model, and how it achieves skyrocketing growth.
Who should read Platform Scale?
- Business students eager to learn about the new economy
- Aspiring entrepreneurs, interested in the do’s and don’ts of a platform strategy
- Social media users curious about the secrets of their favorite platforms
Categories with Platform Scale
Book summaries like Platform Scale
People ❤️ Blinkist
Sven O.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
Thi Viet Quynh N.
Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.
Jonathan A.
Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Renee D.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
People also liked these summaries
4.7 Stars
Average ratings on iOS and Google Play
29 Million
Downloads on all platforms
10+ years
Experience igniting personal growth