FightBack Now Book Summary - FightBack Now Book explained in key points
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Felix Staeritz and Sven Jungmann

Leveraging Your Assets to Shape the New Normal

4.4 (34 ratings)
16 mins

Brief summary

FightBack Now by Felix Staeritz and Sven Jungmann is a guide that shows how individuals and organizations can survive and thrive in the age of disruption. It provides insights on how to anticipate changes, innovate and create winning strategies.

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    FightBack Now
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    The biggest challenges we face call for collaborative and interconnected thinking.

    The world is changing. That’s nothing new, of course. But here’s the thing: the world is changing faster than ever before. Some of this is for the better – technological advancements like automation, high-speed internet, and cloud computing have transformed entire industries, allowing humans everywhere to be healthier and more productive.

    But some of these big changes will have destructive consequences, and they won’t just impact a single country or industry. They’ll be global issues that require global solutions.

    Here’s the key message: The biggest challenges we face call for collaborative and interconnected thinking.

    The global spread of COVID-19 has shown how health care and the global economy are deeply connected. When the pandemic swept the planet, stock markets dropped and economies faced years of disruption and uncertainty.

    While an extreme example, it won’t be the only one. The world will face an even bigger challenge in the coming decades: extreme climate change. The coming climate breakdown will lead to flooding, food shortages, and political instability due to mass migration across regions. And it could bring pandemics of its own, too – as the arctic tundra melts, it releases bacteria and viruses frozen for centuries. A 2016 anthrax outbreak triggered by melting Siberian permafrost hospitalized 20 people and killed a 12-year-old boy. The question, then, is how do we solve these issues?

    The way forward is collaboration and innovation through technology to produce positive, public-oriented growth. The tech world is great at producing innovative companies, but they sometimes become successful by dubious means. Facebook, Amazon, Google, and other tech companies grew rapidly by aggressively moving into unregulated markets and dealing with the consequences later. Uber, for example, launched driver services in new cities and paid fines or negotiated compromises later, after it had already established a foothold.

    But while this may work when it comes to growing a social media app, when lives are on the line, tech companies can’t treat regulations like speed limits to be ignored if nobody’s around. Governments and corporations must collaborate, linking government data and administrative capabilities with technological know-how and creativity. This will allow both parties to make full use of their technological and data capacity to create better outcomes. Picture a world where everyone has access to secure and safe telehealth services with AI diagnostics that draw from government databases to find patterns and recommend treatments.

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    What is FightBack Now about?

    FightBack Now: Leveraging Your Assets to Shape the New Normal (2020) explains how corporations can move forward in uncertain times. Written in response to global crises like the COVID-19 pandemic and the rising threat of climate change, this book offers ways to combine existing technologies and business approaches to generate breakthroughs, bringing growth and public benefits.

    FightBack Now Review

    FightBack Now (2021) by Felix Staeritz and Sven Jungmann is a powerful book that delivers strategies for thriving in a fast-changing world. Here's why this book is definitely worth reading:

    • Packed with insightful analysis and case studies, it equips readers with practical tools to navigate uncertain times and emerge stronger.
    • By exploring topics like innovation,technology, and leadership, the book offers a comprehensive view of how to succeed in today's complex business landscape.
    • Its fascinating anecdotes and inspiring stories of successful individuals make it an engaging read, ensuring that readers stay captivated from start to finish.

    Who should read FightBack Now?

    • Corporate leaders looking for the way forward
    • Entrepreneurs and start-up founders
    • Anyone who wants to know what we’ll need in the new normal

    About the Author

    Felix Staeritz is a successful entrepreneur and investor with more than 20 years’ experience of building businesses up to IPO. He’s also a board member of the World Economic Forum’s Digital Leaders community and a member of the Forbes Technology Council.

    Dr. Sven Jungmann studied public health at the London School of Hygiene and Tropical Medicine and public policy at the University of Oxford. After several years working in pulmonary care, oncology, and emergency medicine, he became Chief Medical Officer at a digital corporate venture of Helios, Europe’s largest private hospital provider.

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    FightBack Now FAQs 

    What is the main message of FightBack Now?

    The main message of FightBack Now is that individuals and businesses can proactively navigate through crises and turn them into opportunities for growth.

    How long does it take to read FightBack Now?

    The reading time for FightBack Now varies depending on the reader's speed, but it typically takes several hours. However, the Blinkist summary can be read in just 15 minutes.

    Is FightBack Now a good book? Is it worth reading?

    FightBack Now is a worthwhile read for anyone looking to thrive in challenging times. It offers practical strategies and insights to navigate crises and come out stronger.

    Who is the author of FightBack Now?

    The author of FightBack Now is Felix Staeritz and Sven Jungmann.