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The Cold Start Problem (2021) explains what network effects are, how they work in practice, while illustrating them with real-world examples, from companies like Zoom, Airbnb and Uber. From getting tech companies off the ground in the 21st century, to the population dynamics of meerkats, The Cold Start Problem is an in-depth look at the way networks develop and interact with each other.

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Andrew Chen is a general partner at venture capital firm Andreessen Horowitz. Before that, he led the growth teams at Uber during their early years. He’s also a board member of fast-growing startups like Substack, Clubhouse, Z League, All Day Kitchens, Sleeper, Maven, and Reforge. He runs a popular blog, and his work has been featured in Wired, the Wall Street Journal, and the New York Times.

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You’re Invited (2021) is your guide to creating connections and building communities around what personally matters most. It reveals the key things you need to know about behavioral psychology in order to design events that best fit your business and values – and shows how you can make a real difference in the world.

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Jon Levy is a behavioral scientist who works with Fortune 500 companies like Microsoft and Google to develop strategies for meaningful consumer engagement. He’s also the founder of the Influencers Dinner, an initiative that brings industry leaders, celebrities, and activists together.

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How to Future (2020) arms you with a structured approach to prepare for multiple futures, as a business and an individual. In a fast-moving world where so much seems unpredictable, we can orient ourselves toward plausible future scenarios by recognizing changing trends in information – and using these observations to inform strategic decisions. In a business setting, effective futuring can mean the difference between relevance and obsolescence.

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Scott Smith is the founder and managing partner of Changeist, a consulting company that conducts futures research for businesses, NGOs, and governments. Changeist’s clients include Nokia, NASA, UNICEF, and the UK government. This is his first book.

Madeline Ashby is a science-fiction writer and consulting futurist. In addition to authoring Company Town and the Machine Dynasty book series, Ashby has also written numerous short stories and is a regular contributor to Slate and the MIT Technology Review.

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Abundance explains why our current predicament is not as gloomy as we believe it to be and presents a compelling case for ways in which we could have a future marked by abundance and not scarcity. It takes readers on a whistle-stop tour of transformative technologies, their key players and a glimpse of how these technologies could be employed to solve many of the resource problems we face today. Above all, this book reminds readers that it’s an interesting and exciting time to exist.

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Peter H. Diamandis is an American engineer and physician and founder of the XPRIZE, an incentive prize awarded to foster innovation and creative solutions to humanity’s greatest problems. He’s also the co-founder of the Singularity University, which aims to educate people on the potential impact of cutting-edge technology from its key location in Silicon Valley.

Steven Kotler is an American author and journalist who has written articles for a wide range of magazines from The New Yorker to Wired. His work is often characterized by the clash between culture and science, and he frequently draws on his knowledge of academic work from neuroscience, psychology and evolutionary theory.

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A World Without Email (2021) presents a bold reimagining of the workplace, one in which the days of email and instant messaging are a thing of the past. It argues that while email may seem like an integral part of modern knowledge work, it’s actually making everyone less productive and less focused, not to mention miserable. The solution will require a major paradigm shift –⁠ but it will be well worth the effort.

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Cal Newport is an associate computer-science professor at Georgetown University and the New York Times best-selling author of the books Deep Work and Digital Minimalism, among others. He created and runs the popular blog Study Hacks and regularly contributes pieces on technology and culture for the New Yorker, the New York Times, and Wired.

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Social Chemistry (2020) is a fresh research-based approach to something that many professionals regard as a necessary evil: networking. The author demystifies how we network and explains the different networking modes available to us. The result is a convincing argument for the transformative power of good networking.

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Marissa King is a professor of organizational behavior at Yale University with a special interest in networks, social influence, and group dynamics. Her work on networking has been deployed in the opioid crisis and the fight against the loneliness epidemic. Her research features in publications like the New York Times and the Atlantic.

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The Surprising Science of Meetings (2019) explores what goes wrong in our work meetings and reveals how to transform them into positive, productive experiences. Drawing on the latest scientific insights from the world of business psychology, these blinks are an indispensable guide to making team meetings more efficient.

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Steven G. Rogelberg is the Chancellor's Professor at the University of North Carolina and Secretary General of the Alliance of Organizational Psychology. Rogelberg’s research on leadership, workplace meetings and teamwork has been featured in the Los Angeles Times, the Wall Street Journal and the Washington Post. He regularly advises major organizations such as IBM, Procter & Gamble and Siemens.

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The People Vs Tech (2018) examines the rise of digital technology. It argues this process is undermining six of the key pillars of democracy: active citizenship, a shared democratic culture, free elections, free association, equality, and governmental authority. Looking to the future and observing how it is already unfolding in the present, it paints a chilling picture of the possible dystopian world to come. However, it also shows the paths that are leading us to that world and suggests that these paths can be redirected, pointing the way to a better future.

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Jamie Bartlett is the Director of the Centre for the Analysis of Social Media (CASM) at Demos – a UK-based think tank that focuses on developing evidence-based solutions to inform social policy. Writing on technology as a regular contributor to publications such as the Spectator and the Telegraph, Bartlett is also the bestselling author of The Dark Net and Radicals Chasing Utopia: Inside the Rogue Movements Trying Change the World.

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Back to Human (2018) explores how workplaces that offer a more human approach offer not just a better environment for employees, but better business results. In an age dominated by the use of technology, Back to Human is a practical guide showing workplace leaders how they can build a better corporate culture based on human connections.

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Dan Schawbel is an expert in all things related to the future of the workplace. The founder of workplacetrends.com, the world’s largest aggregator of research on workplace issues, he is an acclaimed entrepreneur, podcaster, speaker and author. He has published two other best-selling books about life at work, Promote Yourself and Me 2.0.

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New Power (2018) maps out the changing power dynamics of the twenty-first century. Digital technology and ubiquitous connectivity have exploded, altering the very nature of power itself – how it functions, how it’s won and how it’s held. Heimans and Timms explain who’s using this to their advantage, who isn’t and what these new forms of power mean for you.

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Jeremy Heimans is an Australian entrepreneur, political activist and CEO of Purpose, a company that builds and supports movements for various businesses, organizations and philanthropies.

Henry Timms is the CEO of 92nd Street Y, a famous cultural center focusing on civic engagement, and a cofounder of #GivingTuesday, a philanthropic movement.

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Make Time (2018) promises the seemingly impossible, then actually delivers the goods. These blinks will help you do exactly what the title suggests: make more time. Of course, there are only so many hours in the day, and you can’t generate more of them. What they do provide, though, is an insightful diagnosis of how and why you lose your time to busyness and distractions along with a highly personalizable strategy and a generous buffet of practical tactics for reclaiming it, allowing you to do the things you really want to do in life.

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Jake Knapp and John Zeratsky are both former tech industry insiders who used the strategy and tactics outlined in these blinks to regain their time from their hectic lives and pursue their true passions, which ultimately led to major shifts in their careers.

John dedicated ten years to Google, where he helped build Gmail and Google Hangouts. Jake spent about 15 years as a designer for tech companies such as YouTube. They met at Google Ventures, where they developed a design process that they shared in their New York Times bestselling book Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. Now, they’re both professional writers, and John devotes part of his year to his passion for long-distance sailing.

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Five Stars (2018) provides a practical guide to improving your communication skills. Drawing on examples from both scientific research and great communicators throughout history, these blinks explore how you can get people to listen to, understand and support your ideas by communicating them in the best possible way.

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Carmine Gallo has authored the best-selling books Talk Like TED and The Storyteller's Secret. He also advises some of the world’s most famous companies – such as Google, Coca-Cola and LinkedIn – on their communications strategy, and is a regular contributor to Forbes.com.

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WTF? (2017) documents the recent history and developments of modern digital technologies, and explains why, far from being harmful in and of themselves, these technologies only do damage to business and society when misunderstood by humans. Instead of fearing for the future, we should embrace it and use the attendant technological developments in ways that bring society up rather than push costs down.

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Tim O’Reilly is the founder and CEO of O’Reilly Media, a technical book publisher that seeks to share recent knowledge and developments. He has helped to identify and shape public responses to many of the biggest technological advances and trends of the last 30 years, and helped popularize terms such as “open-source software” and “Web 2.0.”

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Frenemies (2018) explores the forces that are currently disrupting the traditional advertising and marketing industries. It looks at how the internet age has forced the advertising industry to change and adapt, specifically how technology, science and customization have revolutionized the role of the traditional advertising agency.

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Since 1993, Ken Auletta has written the Annals of Communications for the New Yorker. He is also the author of 12 books, including the New York Times best seller Googled: The End of the World as We Know It.

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Big Bang Disruption (2014) explains how disruptive innovations are endangering many of today’s businesses, and how to keep your business alive despite these disruptions. It describes the four stages of market disruption and provides 12 rules that’ll help you get through them.

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Larry Downes is an internet industry analyst whose columns for both Forbes and CNET discuss the effects of disruptive technology on policy and business. His other books include Unleashing the Killer App (1998) and The Laws of Disruption (2009).

Paul Nunes is the global head of research at the Accenture Institute for High Performance and a senior editor at Outlook, Accenture’s journal on leadership. He’s also the author of Jumping the S-Curve (2011).

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Alex Soojung-Kim Pang’s The Distraction Addiction (2013) takes a look at attention in today’s distraction-riddled society and asks how we can stay connected and productive. Drawing on fascinating new research by neuroscientists and psychologists, as well as traditional Buddhist thought, Pang offers hands-on advice on how to stay focused and overcome our internet addictions in a new digital age.

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Alex Soojung-Kim Pang is a bestselling author whose work has been translated into seven languages and praised by prestigious newspapers including the New York Times and Washington Post. Before founding the Restful Company to teach businesses and individuals about the importance of proper rest, he was a visiting scholar at Stanford University and a forecaster for several Silicon Valley think tanks. He is also the author of Rest: Why You Get More Done When You Work Less (2016).

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Move Fast and Break Things (2017) takes a look at the grim reality of how giant tech companies are harming society in ways both big and small. By dodging taxes, they’re keeping money from government programs that have been behind some of our greatest innovations, and in their desperate hunt for data and profits, they’re invading our privacy while fleecing the creators of art and high-quality entertainment. Author Jonathan Taplin offers some light at the end of this dark tunnel, suggesting there may be better ways of negotiating with this technology.

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Jonathan Taplin is an American writer and film producer. Since 2004 he’s been a teacher at the USC Annenberg School for Communication and Journalism. He began his career as a concert producer for legendary musicians such as Bob Dylan and The Band, which led to producing movies such as Martin Scorsese’s Mean Streets. He is also the author of the 2010 book Outlaw Blues: Adventures in the Counter-Culture Wars.

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Whiplash (2016) explains the new rules of our fast-changing world. The current moment is defined by emergent technologies and innovative ideas, and the only way to stay afloat is to adapt. Forget the principles of yesterday and start developing strategies that work today.

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Joichi Ito, a technology expert and entrepreneur, is the director of the Massachusetts Institute of Technology’s Media Laboratory. A visiting professor at Harvard Law School, he also serves on the boards of PureTech Health and the New York Times Company.

Jeff Howe is an assistant professor at Northeastern University. In 2006, he coined the term “crowdfunding” in an article for Wired magazine. His writing has also appeared in TIME magazine, the New York Times and the Washington Post.

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Soonish (2017) explores transformative technologies that will emerge in the future, from space exploration to brain-to-computer interfaces, and the ongoing real-world efforts undertaken to make them a reality today. For each technology explored, Kelly and Zach Weinersmith consider its current status, the primary concerns and the effect each technology is likely to have on the world as we know it.

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Dr. Kelly Weinersmith works in the BioSciences department at Rice University, and is the cohost of Science . . . Sort Of, a top-rated science podcast. Her research has been featured in the Atlantic, National Geographic and BBC World.

Zach Weinersmith is the creator of the popular webcomic, Saturday Morning Breakfast Cereal. His work has also been featured in a variety of publications, including the Economist, the Wall Street Journal, Slate and Forbes.

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The Power Paradox (2016) draws on a wealth of data from numerous social-science studies over the past 20 years to explore the dynamics of power. Dr. Dacher Keltner gets to the bottom of what power means in everyday life, discusses why so many people lose and abuse their power and explains how it can be used to make the world a better place.

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Dacher Keltner is a professor of psychology at the University of California, Berkeley. Over the course of his career, he has published over 190 articles in publications such as the New York Times and the Wall Street Journal. He is also the author of multiple best-selling books, including Born to Be Good: The Science of a Meaningful Life and The Compassionate Instinct.

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