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The Metaverse Handbook (2022) provides insight into a new technology platform that offers huge commercial potential to digital professionals, creatives, and business leaders. It explains what the Metaverse is, how it works, and ways to integrate it into business strategies to capitalize on its offerings.

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QuHarrison Terry is a growth marketer and digital entrepreneur. In 2015, he cofounded the world’s first digital art marketplace – 23VIVI. He has been the recipient of LinkedIn’s Top Voice in Technology Award four times.

Scott “DJ Skee” Keeney is a tech thought-leader, founder and CEO of DXSH, and chief Metaverse officer of TSX Entertainment. He’s been named as one of the Billboard and Forbes 30 Under 30.

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The Innovator’s Dilemma explains why so many well-established companies fail dismally when faced with the emerging markets they create. This Blink focuses on one of the book’s central themes: disruptive innovation.

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Clayton M. Christensen (1952–2020) was a professor at Harvard Business School and one of the foremost management researchers in the world. He wrote numerous books and more than a hundred articles. The Economist named his book The Innovator’s Dilemma as one of the six most important business books ever.

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Rogue Waves (2021) is a playbook for steering your company through stormy seas. Drawing from real-world business cases, it shares actionable tips for staying afloat amid drastic change.

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Jonathan Brill draws from decades of experience as an entrepreneur, Fortune 50 tech executive, and managing partner of innovation consultancies that developed over 350 products for clients including Samsung, Microsoft, and Verizon. Today, he is the managing director of Resilient Growth Partners and a contributor to leading publications including Forbes and Harvard Business Review.

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Rapid Growth, Done Right (2020) sets out a blueprint for leading an organization focused on growth. It explains how a symbiotic relationship among creative, technical, and business minds is a prerequisite for success. To achieve this success as a leader, you’ll need to familiarize yourself with each of these different areas, communicate fluently, and inspire innovation.

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Val Wright is an internationally recognized innovation and leadership expert. She has worked with many Fortune 500 companies as a growth accelerator, including Microsoft, Financial Times, Amazon, and the LA Lakers. She’s also the author of Thoughtfully Ruthless (2016), which was named best business book by the NYC Big Book Awards and Independent Press Awards.

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The Innovation Stack (2020) explores what it takes to be a true entrepreneur – that is, to find a problem no one else has solved, and do everything you can to solve it. It reveals how two friends built a billion-dollar financial-services company from the ground up through courage, ingenuity, and a touch of humor.

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Jim McKelvey is a serial entrepreneur and inventor. In 2009, he cofounded Square, the acclaimed financial-payments company that’s now worth upward of $100 billion. In 2016, he founded Invisibly, which powers micropayments for online content. Before his entrepreneurial escapades, McKelvey made his living as a glass artist.

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Lifescale (2019) addresses the modern struggle to stay focused in a world designed to distract you. It offers practical solutions for increasing your productivity while contending with a shortened attention span. It also outlines ways of identifying meaning, values, and goals that will propel you forward.

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Brian Solis is a world-renowned digital analyst and speaker. He’s spent close to 30 years studying technology’s impact on both society and business and has helped top start-ups and brands develop digital transformation and innovation strategies. Solis is the author of eight best sellers, including What’s the Future of Business and The End of Business as Usual.

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Marcus Sheridan is the founder and president of marketing and personal development blog The Sales Lion, which later merged with successful content agency IMPACT. He is also a highly sought-after speaker and consultant who specializes in digital content and marketing.

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The Human Edge (2019) is a guidebook to help you learn skills that will set you apart and safeguard your career in the digital economy. In a world where Artificial Intelligence can perform some tasks faster and more efficiently than we can, these blinks will show you how to develop your human superpowers and thrive in the workplace.

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Greg Orme is an acclaimed speaker and thought leader in the fields of creativity, innovation, and organizational change. He’s a program director at the London Business School and the founder of its Centre for Creative Business. Orme is also the author of The Spark: How to Ignite and Lead Business Creativity.

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Business for Bohemians (2016) provides creative, free-spirited individualists with an alternative path to making a living. Combining practical advice, philosophical reflections, and autobiographical anecdotes, it shows that you can enter the world of business without sacrificing your bohemian values.

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Tom Hodgkinson is the founder and editor of the Idler magazine. He is the bestselling author of How to Be Idle, How to Be Free, Brave Old World, and The Idle Parent. Along with his partner, he is also the founder of the Idler Academy of Philosophy, Husbandry and Merriment, which offers online and offline courses in a wide range of subjects – from business to philosophy.

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Reinventing the Product (2019) takes an in-depth look at what it takes to compete in today’s increasingly digitized marketplace, outlining all the steps a company needs to take to pull itself out of the past and into a future where the marketplace is ruled by smart, digitally connected products.

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Eric Shaeffer has spent 30 years with Accenture, a company that helps industrial organizations grow through digital innovation. He currently works as a Senior Managing Director and uses his background in engineering to help clients around the world transform their businesses by embracing digitally connected innovation. He is also the author of Industry X.0 (2017).

David Sovie is also a Senior Managing Director at Accenture, where he specializes in helping businesses shape and execute their plans for technology-based reinvention. With a background in electrical engineering and an MBA from Harvard Business School, Sovie assists and supports businesses worldwide in their efforts to embrace new digital technologies.

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The Gen Z Frequency (2018) offers a blueprint for brands seeking to connect and build meaningful relationships with Generation Z. In addition to providing insight into the minds of this growing demographic, the authors give actionable advice on content strategy, marketing, social media, and more.

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Gregg L. Witt is a youth marketing strategist. He has helped well-known brands including Procter & Gamble, Qualcomm and The Walt Disney Company create strategies that connect with Gen Z. In 2016, Gregg was named a “Top Youth Marketer To Follow” by Inc. magazine.

Derek E. Baird is a youth digital strategist and social media expert. He has directed digital youth initiatives for brands such as Yahoo!, Facebook, and The Walt Disney Company.

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Free Prize Inside (2004) provides practical answers to one of the most pressing questions facing marketers, entrepreneurs, and business owners today: In a world where people no longer pay attention to traditional advertising, how can you stand out from the crowd and reach your audience? Seth Godin shows that by tapping into the power of small-scale innovations, you can make your product, service, or company so remarkable, it will generate enough buzz to break through the noise of modern life.

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Seth Godin is a best-selling author, public speaker, and entrepreneur. He has written 19 books, including the New York Times bestseller Tribes and the Wall Street Journal bestseller Purple Cow, which is the prequel to Free Prize Inside. He was the founder of Squidoo and Yoyodyne, as well as altMBA – an online leadership and management training program. In 2018, he was inducted into the Marketing Hall of Fame.

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The Man Who Solved the Market (2019) traces the life of enigmatic hedge fund manager and mathematician Jim Simons. It chronicles his early life as a brilliant geometer who won awards for his math, to his work breaking Soviet codes, all the way through to his success with his hedge fund management firm Renaissance Technologies. Far more than just another investor, Simons changed the world with his math and methods.

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Gregory Zuckerman is a Special Writer at The Wall Street Journal. He’s a three-time winner of the Gerald Loeb award, which is the highest honor in business journalism. As well as The Man Who Solved The Market, he is the author of The Frackers and The Greatest Trade Ever.

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The Post-Truth Business (2018) addresses a question that’s been keeping marketing and advertising agencies up at night for a while now: How do you persuade consumers to trust your brand in an increasingly distrustful world? Drawing on Sean Pillot de Chenecey’s first-hand knowledge of the industry known as “adland,” these blinks show how today’s most innovative companies are strengthening consumer engagement and making sure that their brand doesn’t end up with a credibility gap.

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Sean Pillot de Chenecey is a marketing expert with over 20 years of experience in the advertising industry. His previous clients include global giants Unilever, Swatch, Heineken, General Motors, AXA, Vodafone, Comptoir des Cotonnier and Visa. He is a public speaker and a regular contributor to specialist publications like Admap, Brand Strategy, Contagious, Dazed and Marketing.

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Adaptability (2012) examines a skill that’s becoming ever more important in today’s fast-paced and highly fickle business environment: the ability to adapt. It’s what makes the difference between successful innovators who go on to thrive and stick-in-the-muds who struggle to survive – or simply go under. Packed with illuminating portraits of both, these blinks analyze adaptability in action everywhere from the golf course to the battlefield and the boardroom.

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Max McKeown is a consultant who’s worked with some of the world’s biggest firms, including Microsoft, Virgin, Sony, and Vodafone. When he’s not helping business leaders fine-tune their strategic planning, you’ll find McKeown on the lecture circuit giving talks on innovation, creating engagement, and securing a competitive advantage. His previous books include The Truth About Innovation (2008) and The Strategy Bank (2012).

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Lost and Founder (2018) is a hands-on guide to getting your startup off the ground. Written by the founder of a company that’s already made it and packed with cheat codes and hacks, this is the ultimate insider’s playbook of strategies and tactics for struggling founders and would-be innovators.

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Rand Fishkin is the founder and former CEO of the marketing technology startup Moz. When Fishkin isn’t traveling the world giving talks on marketing, he can be found in the offices of his latest venture SparkToro, an audience intelligence search engine.

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The Hero Factor (2018) explains why business leaders need to focus as much on their people as they do on their profits. Using fascinating real-world examples and inspiring true stories of success, the authors examine the true meaning of heroic leadership in the workplace.

","aboutTheAuthor":"

Jeffrey Hayzlett is a prominent television presenter and podcast host. He is also the former Chief Marketing Officer of a Fortune 100 company, and a regular contributor to the business pages of Forbes, Mashable and Marketing Week.

Jim Eber is an experienced marketing author, who specializes in writing about business.

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Practically Radical (2011) is a strategic guide to navigating today’s fast-moving world of business for leaders keen to set themselves apart from the crowd. Full of clever tips and insights from today’s most innovative companies, it argues for the need to rethink tried and tested methods and learn to think outside the box.

","aboutTheAuthor":"

William C. Taylor is an influential writer, public speaker and business expert. He co-founded the monthly business magazine Fast Company. Taylor has written several acclaimed books on company strategy including Simply Brilliant (2016) and is the co-author of Mavericks at Work (2006).

","buyOnAmazonUrl":"/en/books/practically-radical-en/purchase","author":"William C. Taylor","truncatedAuthor":"William C. Taylor","sourceAuthor":"William C. Taylor","url":"https://www.blinkist.com/en/books/practically-radical-en","browseUrl":"/en/app/books/practically-radical-en","previewUrl":"/en/books/practically-radical-en","readUrl":"/en/nc/reader/practically-radical-en","playUrl":"/en/nc/reader/practically-radical-en?play=1","readingDuration":19,"minutesToRead":19,"publishedAt":"2018-12-18T00:00:00.000+00:00","isAudio":true,"readCount":"6.2k","image":{"default":{"src":"https://images.blinkist.io/images/books/5c157ea16cee070007d88939/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5c157ea16cee070007d88939/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5c157ea16cee070007d88939/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5c157ea16cee070007d88939/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5c157ea16cee070007d88939/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5c157ea16cee070007d88939/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5c157ea16cee070007d88939/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5c157ea16cee070007d88939/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Personal Development","sprite":"personal-growth-and-self-improvement","slug":"personal-growth-and-self-improvement-en"},"averageRating":4.5,"totalRatings":34,"categories":[{"id":"50647d0ee4b08bcecce09449","url":"/en/content/categories/personal-growth-and-self-improvement-en","sprite":"personal-growth-and-self-improvement","slug":"personal-growth-and-self-improvement-en","title":"Personal Development","subtitle":"Looking to ditch your bad habits for good and become a winner at the game of life? You’re in the right place."},{"id":"54788e1066333100094b0000","url":"/en/content/categories/management-and-leadership-en","sprite":"management-and-leadership","slug":"management-and-leadership-en","title":"Management & Leadership","subtitle":"Every great leader has unique secrets to success, but what’s one they all agree on? Books! Read up, step up, and shine."}]},{"id":"5bead7ce6cee070007d42948","kind":"book","slug":"this-is-marketing-en","title":"This Is Marketing","subtitle":"You Can't Be Seen Until You Learn to See","subtitleHtmlSafe":"You Can't Be Seen Until You Learn to See","aboutTheBook":"

This Is Marketing (2018) begins with a provocative premise: the landscape of marketing has dramatically shifted in the past few decades, but we haven’t updated our thinking about it accordingly. Our mental model still places advertising at the center of the marketing universe – but in the age of the internet, that no longer makes sense. A new philosophy is needed.

","aboutTheAuthor":"

Seth Godin is a successful entrepreneur, educator, writer and speaker on the topics of marketing and leadership. He has founded two companies, Squidoo and Yoyodyne, and he has written 18 books, which include The Dip, a New York Times best seller, and Purple Cow, which sold more than 150,000 copies and went through 23 printing runs in its first two years. He has led a number of marketing workshops, seminars and courses, and he also maintains Seth’s Blog, which is as popular as it is self-descriptive.

","buyOnAmazonUrl":"/en/books/this-is-marketing-en/purchase","author":"Seth Godin","truncatedAuthor":"Seth Godin","sourceAuthor":"Seth Godin","url":"https://www.blinkist.com/en/books/this-is-marketing-en","browseUrl":"/en/app/books/this-is-marketing-en","previewUrl":"/en/books/this-is-marketing-en","readUrl":"/en/nc/reader/this-is-marketing-en","playUrl":"/en/nc/reader/this-is-marketing-en?play=1","readingDuration":24,"minutesToRead":24,"publishedAt":"2018-11-14T00:00:00.000+00:00","isAudio":true,"readCount":"16.9k","image":{"default":{"src":"https://images.blinkist.io/images/books/5bead7ce6cee070007d42948/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5bead7ce6cee070007d42948/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5bead7ce6cee070007d42948/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5bead7ce6cee070007d42948/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5bead7ce6cee070007d42948/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5bead7ce6cee070007d42948/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5bead7ce6cee070007d42948/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5bead7ce6cee070007d42948/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":8,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.6,"totalRatings":319,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]}]

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