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Map it! The Action Mapping Book (2017) is a practical, hands-on guide for those in the business world that design training for fellow professionals. This revolutionary guide refocuses on solving problems in business and achieving measurable results. So if you’re longing to dump those ineffective webinars and boring slide stacks look no further—Map it! Will help you focus on what the problems are, how they got that way, and what everyone can do about it for provable results.

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Cathy Moore is an internationally renowned training designer, sought-after speaker, business author and blogger whose Action Mapping system has improved instructional design for companies and organizations around the globe, from Amazon to The United Nations World Food Program.

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Why Design Matters (2022) is a collection of some of the best interviews from Debbie Millman’s long-running podcast of the same name. It collects over 50 interviews from over 15 years’ worth of conversations. These talks not only explain why design matters, they also show how the principles of design extend to creativity in general and the ways in which we communicate and express ourselves.

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Debbie Millman is a designer, curator, artist, and writer. She was the art director of Print magazine, and a partner and president of the Design Division at Sterling Brands, where she worked on a number of high-profile campaigns for such clients as Pepsi and Nestlé. Since 2005, she’s been hosting and interviewing creative people for her Design Matters podcast.

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The Innovation Stack (2020) explores what it takes to be a true entrepreneur – that is, to find a problem no one else has solved, and do everything you can to solve it. It reveals how two friends built a billion-dollar financial-services company from the ground up through courage, ingenuity, and a touch of humor.

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Jim McKelvey is a serial entrepreneur and inventor. In 2009, he cofounded Square, the acclaimed financial-payments company that’s now worth upward of $100 billion. In 2016, he founded Invisibly, which powers micropayments for online content. Before his entrepreneurial escapades, McKelvey made his living as a glass artist.

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Start Finishing (2019) is a guide for turning your ideas into projects that you can push all the way to completion. It shares easy-to-follow steps and tips for selecting the right idea, making it feasible, and overcoming any challenges that you may encounter along the way.

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Charlie Gilkey is a philosopher, army veteran, and entrepreneur. His company, Productive Flourishing, is dedicated to helping creatives, entrepreneurs, and leaders thrive in their work and personal lives. Gilkey is also the author of The Small Business Life Cycle and the host of the Productive Flourishing podcast.

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The Creator Mindset (2020) is a comprehensive guide to incorporating creativity into everything you do. Far from being something that only artists possess, creativity is in fact an essential ingredient in any successful career or business. Unfortunately, most of us squander our full creative potential by not realizing we have it to begin with. Get ready to unlock the latent creative talent that’ll give you and your business an edge over the competition.

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Nir Bashan is an award-winning entrepreneur who has worked in advertising, entertainment, consulting, and public speaking. Today, Bashan is a world-renowned creativity expert who teaches top leaders around the globe how to harness the power of creativity to increase sales, push innovation, and grow their businesses.

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The Practice (2020) is a handbook for both creative professionals and creatives looking to professionalize. Author Seth Godin busts the myths that creatives are lone geniuses and creativity can’t be taught and offers practical tips and insights for bolstering creative confidence and deepening creative practice.

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Seth Godin is a writer, entrepreneur, podcaster, and teacher, as well as a world-renowned expert on creativity and creative entrepreneurship. He’s the author of 19 best-selling books, the founder of the acclaimed Akimbo workshop platform for creatives and entrepreneurs, and the globally popular 30-day altMBA course.

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Lifescale (2019) addresses the modern struggle to stay focused in a world designed to distract you. It offers practical solutions for increasing your productivity while contending with a shortened attention span. It also outlines ways of identifying meaning, values, and goals that will propel you forward.

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Brian Solis is a world-renowned digital analyst and speaker. He’s spent close to 30 years studying technology’s impact on both society and business and has helped top start-ups and brands develop digital transformation and innovation strategies. Solis is the author of eight best sellers, including What’s the Future of Business and The End of Business as Usual.

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Designing Your Work Life (2020), the handbook from design gurus Bill Burnett and Dave Evans, teaches readers how to apply the principles of good design to their careers. Rather than change jobs, Burnett and Evans advocate for redesigning the job you already have to create the work life of your dreams.

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Bill Burnett is executive director of Stanford University’s Design Program and previously worked as a designer at Apple. Dave Evans is co-director of the Stanford Design Lab and co-founder of entertainment design firm Electronic Arts. Burnett and Evans are also co-authors of the New York Times number-one best-seller, Designing Your Life.

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Simple Tips, Smart Ideas (2019) is a guide for small businesses that delivers on the promise of its title. Erica Wolfe-Murray distills cutting-edge industry knowledge on business growth, savvy marketing, and sustainable innovation into a range of easy-to-follow tips and ideas, all geared toward businesses that skew more boutique than behemoth.

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Erica Wolfe-Murray is a big name in small business. Other productivity and innovation experts focus on large brands and corporate conglomerates, but Wolfe-Murray’s passion and expertise lie in translating key concepts in business and marketing for small companies and shoestring start-ups. As well as being an author, marketing expert, and management consultant, Wolfe-Murray owns a media company and is the director of a tax app for freelancers.

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How to Have a Happy Hustle (2019) is an empowering guide to making ideas happen. Puncturing the mystique surrounding successful startups, Bec Evans reveals how anyone can grow an idea into a business by starting small, thinking creatively and getting feedback from their target market. Most importantly, by focusing on the process of testing and building an idea, connecting with people, and learning from mistakes a happy hustle redefines success to include personal growth, fulfilment as well as financial gain.

How to Have a Happy Hustle won the Startup Inspiration category at the Business Book Awards 2020.

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Bec Evans is a former head of innovation whose side hustle became a startup. As well as running Prolifiko, she's a writer, speaker and coach. She helps busy people find the time for creative side projects and coaches budding entrepreneurs to make their ideas a reality.

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The Creative Thinking Handbook (2019) breaks down how to successfully apply creativity to solve challenges in today’s business and professional world. Starting with confronting the habits that block effective problem-solving, Chris Griffiths and Melina Costi present a strategy for kick-starting creative thinking and sustaining it throughout your project, business, and career.

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Chris Griffiths is a leading expert on creative thinking and innovation. He has worked with Nobel Laureates, governments, and Fortune 500 and FTSE 100 companies. His company OpenGenius is behind Ayoa, a mind mapping and project management tool with over two million users.

Melina Costi is a business writer with a marketing management background. She co-authored The Positive Leader (2016) with former Microsoft Europe chairman Jan Mühlfeit. Griffiths and Costi’s first book together, Grasp the Solution (2011) climbed to number two on Amazon UK’s business chart.

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Unlocking Creativity (2019) is a guide to unleashing creativity in the workplace. Starting with the premise that all people are innately creative, it argues that the best way to unlock employee creativity isn’t to hire all-star creatives or restructure your businesses. Instead, the key is to dismantle the workplace mind-sets that are stifling the creativity of the people already in your midst.

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Michael Roberto is the Trustee Professor of Management at Bryant University in Rhode Island. He teaches business strategy, managerial decision-making, and leadership, and is the author of multiple books on those subjects, including Why Great Leaders Don’t Take Yes for an Answer.

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Alchemy (2018) makes a case for irrational thinking in a world enraptured by logic. Drawing on his first-hand knowledge of the advertising industry and insights from behavioral psychology, Rory Sutherland argues that the world is far too complex to be viewed through a single lens. To solve everyday problems, we must move past superficial analysis and open ourselves up to even the most seemingly nonsensical ideas – which often turn out to be very powerful. Only then can we be true alchemists.

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Rory Sutherland is best known as vice chairman of award-winning advertising agency Ogilvy, where he has worked since 1988. In addition to being one of the most influential advertising professionals in the world today, Sutherland has published a book called The Wiki Man (2011) and has spoken at Ted Global on many occasions. He is now a regular writer for the magazines, the Spectator, Market Leader, and Impact.

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Full of practical tips, techniques and strategies for fostering creativity, Keep Going (2019) provides readers with a wide variety of ways to persevere in the face of difficulties with their creative work. While the text is written primarily with professional and non-professional artists in mind, the ideas are applicable to anyone whose job or pastime requires creativity.

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Austin Kleon is the New York Times bestselling author of Steal Like An Artist and Show Your Work! Together with Keep Going, these books form a trilogy that boasts more than a million copies in print and has been translated into more than two dozen languages. He is also a public speaker whose speaking engagements have included top-tier organizations such as Google and Pixar. In both his books and his public speaking, his work centers on promoting creativity in the modern world.

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Start at the End (2019) provides a highly practical, step-by-step approach to designing products and services that make an impact on the world. Drawing on behavioral science, the process begins with a simple question: How do we want our potential consumers to act? It then works backward to figure out how to make that vision a reality.

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Matt Wallaert is a behavioral scientist and entrepreneur. As the chief behavioral scientist at Microsoft and the Clover Health insurance company, he has developed his unique approach to designing products and services through hands-on, real-life experience in multiple fields of business. Start at the End (2019) is his first book.

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Company of One (2019) presents an alternative philosophy of business success – one that turns conventional wisdom on its head by prizing less over more, small over large and niche over mass. In the course of laying out this philosophy, it also provides practical strategies for developing your own small-scale business enterprise – one that can provide you with enough free time, independence and income to live the life you want to live.

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Paul Jarvis is a web designer, writer, educator and entrepreneur who has been working for himself for about 20 years. His past clients include Microsoft, Mercedes-Benz and Warner Music. His writing and ideas have been published and profiled in magazines and outlets such as WIRED, Vice, Fast Company and USA Today.

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Wired to Create (2015) attempts to make sense of that elusive human trait, creativity. It traces recent discoveries in neuroscience and psychology by exploring the habits and practices of highly creative people. The “messy minds” and contradictory traits of creative achievers reveal the importance of habits such as imaginative play and daydreaming, passion and intuition or openness and sensitivity, all of which have been central to great art and innovation throughout human history.

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Dr. Scott Barry Kaufman, PhD, is a scientist and writer, as well as the director of the Imagination Institute at the University of Pennsylvania. He has written or coauthored seven books on the topics of creativity and intelligence.

Carolyn Gregoire is a writer who specializes in neuroscience, psychology and spirituality. Her work has appeared in numerous publications, including Scientific American, Time magazine and the New Republic.

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Creative Superpowers (2018) is a one-stop guide to hacking your creativity, crafted by a crack team of high-flyers who’ve put their own advice into practice. Packed with useful tips and timely insights, this is the matchbox you’ve been looking for to spark those dormant creative fires.

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Laura Jordan Bambach is a digital designer and the cofounder of the British feminist organization SheSays.

Mark Earls is an award-winning author and sought-after marketing expert.

Daniele Fiandaca cofounded the consultancy firm Utopia, a leading authority on unlocking the creative potential of companies.

Scott Morrison is a marketing expert specializing in workflow and office atmosphere.

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The Worst Business Model in the World (2018) takes a look at a business model that seems like a nightmare on paper but works like a dream in the real world. Traditionalists might call it anarchic but, as the go-getters putting it into practice know, there’s nothing wrong with a bit of creative chaos, especially if it helps you do more of what you love and less of what you hate.

","aboutTheAuthor":"

Danny Schuman is a writer and marketer who embarked on his path as a self-starting entrepreneur after realizing he wanted to spend more time being creative and less time battling bureaucracy. He founded Twist, a marketing-consultancy start-up, in 2009. Almost a decade later, the company is still going strong. When he’s not taking care of things there, you can find Schuman speaking about and running workshops on his insights at businesses, incubators, and co-working spaces.

","buyOnAmazonUrl":"/en/books-purchase/the-worst-business-model-in-the-world-en","author":"Danny Schuman","truncatedAuthor":"Danny Schuman","sourceAuthor":"Danny Schuman","url":"https://www.blinkist.com/en/books/the-worst-business-model-in-the-world-en","browseUrl":"/en/app/books/the-worst-business-model-in-the-world-en","previewUrl":"/en/books/the-worst-business-model-in-the-world-en","readUrl":"https://www.blinkist.com/en/nc/reader/the-worst-business-model-in-the-world-en","playUrl":"https://www.blinkist.com/en/nc/reader/the-worst-business-model-in-the-world-en?play=1","readingDuration":16,"minutesToRead":16,"publishedAt":"2018-08-30T00:00:00.000+00:00","isAudio":true,"readCount":"10.1k","image":{"default":{"src":"https://images.blinkist.io/images/books/5b864fe0b238e100074cc4d0/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5b864fe0b238e100074cc4d0/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5b864fe0b238e100074cc4d0/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5b864fe0b238e100074cc4d0/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5b864fe0b238e100074cc4d0/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5b864fe0b238e100074cc4d0/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5b864fe0b238e100074cc4d0/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5b864fe0b238e100074cc4d0/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Entrepreneurship","sprite":"entrepreneurship-and-small-business","slug":"entrepreneurship-and-small-business-en"},"averageRating":4.1,"totalRatings":41,"categories":[{"id":"50647cf9e4b08bcecce09447","url":"/en/content/categories/entrepreneurship-and-small-business-en","sprite":"entrepreneurship-and-small-business","slug":"entrepreneurship-and-small-business-en","title":"Entrepreneurship","subtitle":"Everything you need to know about thriving on a shoestring budget, making your first million, and hiring right from the start."}]},{"id":"5b672760b238e100078c2eef","kind":"book","slug":"an-audience-of-one-en","title":"An Audience of One","subtitle":"Reclaiming Creativity for Its Own Sake","subtitleHtmlSafe":"Reclaiming Creativity for Its Own Sake","aboutTheBook":"

An Audience of One (2018) takes readers on a deep dive into the day-to-day life of the creative mind. Author Srinivas Rao uses his own life experience, as well as plenty of wisdom from other artists and creatives, to explain why there is little happiness or satisfaction in a life spent trying to please others. Rao offers practical and scientific evidence that shows how a rewarding creative life is all about embracing the process and being true to your own vision rather than the expectations of others.

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Srinivas Rao is a writer and host of the popular podcast Unmistakable Creative, which offers insightful interviews with an array of creative minds every week. He is driven to make the world a more artistic place by helping people listen to their creative voice. His previous books include the best-selling The Art of Being Unmistakable.

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