Do Design Book Summary - Do Design Book explained in key points
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Do Design summary

Alan Moore

Why Beauty is Key to Everything

4.5 (129 ratings)
24 mins

Brief summary

In 'Do Design', Alan Moore emphasizes the importance of thoughtful and intentional design in every aspect of life, urging readers to let creativity and innovation guide their decisions. This book offers a new perspective on design and its potential to transform individuals and societies.

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    Do Design
    Summary of 8 key ideas

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    Key idea 1 of 8

    Beautiful design empowers human abilities and brings people joy.

    Here’s an important design maxim: design is everywhere. There’s design in the planning of our cities, in the way our institutions are organized, in the architecture of our living spaces, and in every object we use and take for granted. There’s even design in how we structure our own lives.

    Yet, it must be said, humans don’t always design with beauty and grace. But this doesn’t have to be the case. To give another maxim of design: anything that humans design can be designed better.

    So, what if we designed everything in our world to be beautiful?

    That’s not to say that we should add decorative elements to everything. We often think of beauty as this additional thing that we sometimes add to things to make them prettier. But this is the wrong way to think about beauty. When it comes to design, beauty boils down to two things: fulfilling a function well and bringing joy. Conversely, bad design more often than not inhibits and frustrates us. To give a modest example, a beautifully crafted pair of socks protects our feet and gives us pleasure when we wear them, whereas poorly crafted socks may chafe our feet and fray quickly. And where’s the joy in that?

    We shouldn’t underestimate the power that design has over people’s quality of life. So if we had the choice, why wouldn’t we create things that work, last, and can be loved?

    As creatives and designers, creating beauty and disseminating it throughout the world should be our guiding philosophy. The beauty we create is what will endure when we’re no longer around. It’s our legacy on this earth.

    In the next two blinks, we’ll consider the two sides of design – production, and use – to gain some insight into how we can make the things we create more beautiful.

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    What is Do Design about?

    Do Design (2016) is a nifty handbook for designers, crafters, and creatives of every stripe who want to know what makes design great and how they can achieve it in their own work. Covering a broad notion of design, Do Design goes beyond the design of things to reflect on how we ought to design our businesses and even our lives. Ultimately, these blinks are a call for us to transform human lives for the better by creating more beauty in the world.

    Do Design Review

    Do Design (2015) by Alan Moore is a compelling book that offers valuable insights into the world of design and creativity. Here's why this book is one you won't want to miss:

    • It explores the power of design in solving complex problems and creating positive change in the world.
    • Packed with inspiring case studies and practical examples, it demonstrates how design can influence every aspect of our lives and make a difference.
    • The book's holistic approach to design goes beyond aesthetics, emphasizing the importance of purpose, empathy, and sustainability in creating meaningful experiences.

    Best quote from Do Design

    Beauty is what lends things their immortality.

    —Alan Moore
    example alt text

    Who should read Do Design?

    • Designers who want to improve their creative process
    • Business leaders seeking to optimize their businesses
    • Anyone who wants to create beautiful things

    About the Author

    Alan Moore is a British designer, artist, and entrepreneur. He has held advisory positions at major companies such as Hewlett Packard, Microsoft, and Coca Cola to help them improve their businesses and provide better products and services. He’s the author of four books on creativity, marketing and business design including No straight lines: Making Sense of Our Nonlinear world (2011). Moore strives to lead his life as beautifully as he can every day.

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    Do Design FAQs 

    What is the main message of Do Design?

    The main message of Do Design is to embrace simplicity and purpose in design to create meaningful and impactful solutions.

    How long does it take to read Do Design?

    The reading time for Do Design varies depending on the reader, but it typically takes a few hours. The Blinkist summary can be read in just 15 minutes.

    Is Do Design a good book? Is it worth reading?

    Do Design is worth reading for its insightful approach to design and the way it emphasizes the importance of purpose and simplicity.

    Who is the author of Do Design?

    The author of Do Design is Alan Moore.