Emotional Design Book Summary - Emotional Design Book explained in key points
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Emotional Design summary

Donald A. Norman

Why We Love (or Hate) Everyday Things

3.4 (274 ratings)
4 mins
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    Emotional Design
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    One big idea: Don’t underestimate the power of design.

    Welcome to this Big Idea Blink. For this type of Blink, our editors choose one thought-provoking insight from a book so you can learn something new within just a few minutes.

    This time, the idea we’d like to talk about is that even seemingly simple choices like selecting a bottled water brand are influenced by complex thought processes. We often underestimate the impact that design has on our decision-making. 

    Let’s dive in.

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    Key ideas in Emotional Design

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    What is Emotional Design about?

    Emotional Design (2003) delves into how emotions influence our interactions with everyday objects. It explores the three levels of design – visceral, behavioral, and reflective – and how they affect our perceptions, use, and memories of products. This book reveals the importance of these elements in creating designs that not only function well but also create emotional connections with users.

    Emotional Design Review

    Emotional Design (2004) explores the fascinating connection between emotion and design, offering valuable insights into how design impacts our lives. Here's why this book is worth reading:

    • It uncovers the hidden power of design, revealing how it evokes emotions and influences our behavior.
    • The book delves into real-life examples and case studies, illustrating the impact of emotional design on products, services, and experiences.
    • Combining psychology, design, and technology, the book provides a comprehensive understanding of designing products that elicit positive emotional responses.

    Who should read Emotional Design?

    • Design enthusiasts
    • Marketing professionals
    • Product developers

    About the Author

    Donald A. Norman is a renowned author and cognitive scientist, particularly noted for his work in user-centered design. His significant contributions to the field include the book The Design of Everyday Things. Norman’s expertise lies in bridging the gap between people and the complexity of technology, making everyday interactions more intuitive and effective.

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    Emotional Design FAQs 

    What is the main message of Emotional Design?

    The main message of Emotional Design is that emotions play a crucial role in our experience with products and influence our decision-making.

    How long does it take to read Emotional Design?

    The reading time for Emotional Design varies depending on the reader, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.

    Is Emotional Design a good book? Is it worth reading?

    Emotional Design is worth reading as it provides valuable insights about the impact of emotions on design and user experience.

    Who is the author of Emotional Design?

    Donald A. Norman is the author of Emotional Design.

    What to read after Emotional Design?

    If you're wondering what to read next after Emotional Design, here are some recommendations we suggest:
    • Well-Designed by Jon Kolko
    • No-Excuses Innovation by Bruce Vojak & Walter Herbst
    • Know What Matters by Ron Shaich
    • The Design of Everyday Things by Donald A. Norman
    • Choosing to Run by Des Linden
    • Emotional Intelligence by Daniel Goleman
    • Third Millennium Thinking by Saul Perlmutter
    • The Age of AI by Henry Kissinger
    • How Highly Effective People Speak by Peter Andrei
    • Influence by Robert B. Cialdini