Creative Superpowers Book Summary - Creative Superpowers Book explained in key points
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Creative Superpowers summary

Laura Jordan Bambach, Mark Earls, Daniele Fiandaca and Scott Morrison

Equip Yourself for the Age of Creativity

4.5 (82 ratings)
20 mins

Brief summary

'Creative Superpowers' by Jordan Bambach, Earls, Fiandaca and Morrison is a guidebook that teaches how to unlock our creative potential and unleash creativity in everyday life. It provides practical tools, inspirations and stories to harness creativity and drive innovation.

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    Creative Superpowers
    Summary of 8 key ideas

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    Key idea 1 of 8

    The key to creativity isn’t stuffing your head with information but rather learning to collaborate with others.

    School is all about learning facts. Know them by heart, the thinking seems to go, and you’ll be set for life.

    But there’s a much better approach you can use: listening carefully to the people around you, taking note of the things that resonate most with you and trusting your creative instincts.

    Creativity isn’t about amassing knowledge. Lots of information doesn’t make you more creative – in fact, it might end up making you less creative!

    Why? Well, the more you know about something, the more limits there are to how you think about it.

    Consider the taxi industry.

    Taxi companies have long pondered how to renew their industry. But the most innovative shake-up came from outside the sector. It was Uber, a new company intent on opening up the taxi market to car owners and commuters, that really pushed the envelope.

    That’s partly because Uber’s ideas were fresh. Its strategies weren’t limited by tried and tested ideas about how to run a taxi business, which freed them up to think creatively. The result? A brand new service.

    The second path to creativity is to find someone to bounce your ideas off.

    Think of it this way: whatever it is that you’re planning, two people will always have more ideas than one. And that means it’s important to think carefully about who you’d like to work with.

    Say you need a video for your new website. If you know a brilliant video artist, start a collaboration! Once you’ve figured out who can help you achieve success, give them a call and start convincing them to join you.

    There are exceptions, of course, but they’re generally rare. In most cases, you’ll find that you’re much more creative when you’re working together with others. This is called the sandbox model of creativity.

    Think of children interacting in a sandbox.

    Innovations come thick and fast. If one toddler starts burrowing into one side of a mound of sand, one of his playmates is likely to start digging from the other side. Voilà – suddenly there’s a tunnel!

    That’s a great example of the way creativity works in a team.

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    What is Creative Superpowers about?

    Creative Superpowers (2018) is a one-stop guide to hacking your creativity, crafted by a crack team of high-flyers who’ve put their own advice into practice. Packed with useful tips and timely insights, this is the matchbox you’ve been looking for to spark those dormant creative fires.

    Creative Superpowers Review

    Creative Superpowers (2019) is an insightful book that explores how creativity can be harnessed to solve complex problems and drive innovation. Here's why this book is worth reading:

    • It offers a practical framework for unlocking creative potential, equipping readers with actionable strategies to spark innovative thinking.
    • By sharing real-world examples and success stories from creative industry experts, the book demonstrates the power of creativity in various contexts, making it relatable and inspiring.
    • The book challenges conventional thinking by advocating for collaboration and interdisciplinary approaches, reminding us that creativity thrives in diverse environments and through shared experiences.

    Best quote from Creative Superpowers

    If a cluttered desk is a sign of a cluttered mind, then what are we to think of an empty desk? – Albert Einstein

    —Laura Jordan Bambach, Mark Earls, Daniele Fiandaca and Scott Morrison
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    Who should read Creative Superpowers?

    • Marketing experts
    • Digital designers
    • Entrepreneurs

    About the Author

    Laura Jordan Bambach is a digital designer and the cofounder of the British feminist organization SheSays.

    Mark Earls is an award-winning author and sought-after marketing expert.

    Daniele Fiandaca cofounded the consultancy firm Utopia, a leading authority on unlocking the creative potential of companies.

    Scott Morrison is a marketing expert specializing in workflow and office atmosphere.

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    Creative Superpowers FAQs 

    What is the main message of Creative Superpowers?

    The main message of Creative Superpowers is to unleash your creative potential for personal and professional success.

    How long does it take to read Creative Superpowers?

    The reading time for Creative Superpowers varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.

    Is Creative Superpowers a good book? Is it worth reading?

    Creative Superpowers is worth reading as it provides valuable insights and practical strategies to boost your creativity.

    Who is the author of Creative Superpowers?

    The authors of Creative Superpowers are Laura Jordan Bambach, Mark Earls, Daniele Fiandaca, and Scott Morrison.

    What to read after Creative Superpowers?

    If you're wondering what to read next after Creative Superpowers, here are some recommendations we suggest:
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    • Do Design by Alan Moore
    • The 80/20 Principle by Richard Koch
    • Awaken Your Genius by Ozan Varol
    • The Creative Curve by Allen Gannett
    • Ultralearning by Scott H. Young
    • Start at the End by Matt Wallaert
    • The Subtle Art of Not Giving a F*ck by Mark Manson
    • How to Know a Person by David Brooks