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100 Things Every Designer Needs to Know About People

The essential guide for every designer from a behavioral psychologist

By Susan M. Weinschenk, Ph.D.
13-minute read
Audio available
100 Things Every Designer Needs to Know About People by Susan M. Weinschenk, Ph.D.

100 Things Every Designer Needs to Know About People (2011) is an essential guide for every designer. Combining research and practical examples, the book illustrates how important it is for designers to know, among many other things, how consumers make decisions and how memory is integral to good design.

  • Product managers and developers
  • Design or psychology students
  • Consumers who want to improve their awareness

Susan M. Weinschenk is a behavioral psychologist who, for the last 30 years, has applied her expertise to the fields of design and user experience. She also runs the popular blog This is her second book.

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