Win Bigly Book Summary - Win Bigly Book explained in key points

Win Bigly summary

Scott Adams

Brief summary

Win Bigly by Scott Adams is a thought-provoking book that delves into the art of persuasion and how Donald Trump effectively used persuasion techniques to win the 2016 presidential election. It offers insights into the power of persuasion and how to spot it in action.

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    Win Bigly
    Summary of key ideas

    Understanding Persuasion in Politics

    In Win Bigly, Scott Adams, the creator of the popular comic strip Dilbert, delves into the realm of political persuasion. He begins by introducing the concept of 'Master Persuader', a term he uses to describe individuals who possess exceptional skills in influencing others. Adams argues that Donald Trump, despite his controversial statements and actions, is a Master Persuader, and his victory in the 2016 U.S. presidential election is a testament to his persuasive abilities.

    Adams then introduces the concept of 'two movies on one screen', which refers to the idea that people with different political affiliations can watch the same event and interpret it in completely different ways. He attributes this phenomenon to cognitive dissonance, confirmation bias, and other psychological factors that influence our perceptions and beliefs.

    The Power of Persuasion

    Adams goes on to discuss the power of persuasion and how it can be used to influence people's opinions and decisions. He emphasizes that facts and rational arguments often fail to persuade people, as they are more influenced by emotions and personal biases. According to Adams, Trump's success lies in his ability to tap into people's emotions, particularly fear and anger, and use them to his advantage.

    Adams also introduces the concept of 'linguistic kill shots', which are catchy phrases or nicknames used to discredit opponents. He argues that Trump's use of such linguistic kill shots, such as 'Crooked Hillary' and 'Low Energy Jeb', played a significant role in his victory by creating memorable and damaging associations.

    The Art of Persuasion

    Continuing his exploration of persuasion, Adams introduces the 'persuasion filter', a mental framework that allows individuals to view the world through the lens of persuasion. He argues that by understanding the principles of persuasion, people can better analyze and predict political events and outcomes.

    Adams also discusses the role of social media in modern politics, highlighting its power to amplify persuasive messages and influence public opinion. He credits Trump's effective use of Twitter as a key factor in his ability to control the narrative and maintain his influence.

    Applying Persuasion in Everyday Life

    Shifting his focus from politics to everyday life, Adams discusses how individuals can use the principles of persuasion to their advantage. He provides practical tips on how to improve one's persuasive abilities, such as understanding the importance of emotions, mastering the art of storytelling, and using visual persuasion techniques.

    In conclusion, Win Bigly offers a unique perspective on the power of persuasion in politics and everyday life. While some readers may find Adams' views controversial, his insights into the art of persuasion and its impact on our perceptions and decisions are thought-provoking and relevant in today's highly polarized world.

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    What is Win Bigly about?

    Win Bigly by Scott Adams explores the art of persuasion and how it played a significant role in Donald Trump's unexpected victory in the 2016 presidential election. Adams delves into the tactics and strategies used by Trump, and offers insights into the power of persuasion in shaping public opinion and influencing outcomes.

    Win Bigly Review

    Win Bigly (2017) by Scott Adams explores the persuasive techniques used by Donald Trump during his presidential campaign. Here's why this book is worth reading:

    • With insider knowledge gained from closely observing Trump's tactics, Adams provides unique insights into the art of persuasion.
    • The book delves into the psychological strategies employed by Trump to make his messages resonate with voters, offering valuable lessons for effective communication.
    • Through a blend of humor and analysis, Adams keeps readers engaged, making the book an entertaining and thought-provoking read.

    Who should read Win Bigly?

    • Individuals seeking to understand the power of persuasion in politics and everyday life
    • Readers interested in cognitive biases and how they influence decision making
    • Those who want to improve their communication and argumentation skills

    About the Author

    Scott Adams is a renowned author and cartoonist, best known for creating the popular comic strip Dilbert. With a background in economics and a keen interest in psychology, Adams has written several books exploring the art of persuasion and the power of human perception. In his book Win Bigly, he delves into the strategies and techniques used by Donald Trump during his presidential campaign, offering unique insights into the world of politics and persuasion. Adams' work continues to captivate readers and challenge conventional thinking.

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    Win Bigly FAQs 

    What is the main message of Win Bigly?

    The main message of Win Bigly is understanding the persuasive techniques used in politics.

    How long does it take to read Win Bigly?

    The reading time for Win Bigly varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.

    Is Win Bigly a good book? Is it worth reading?

    Win Bigly is worth reading for its insights into political persuasion and strategy.

    Who is the author of Win Bigly?

    The author of Win Bigly is Scott Adams.

    What to read after Win Bigly?

    If you're wondering what to read next after Win Bigly, here are some recommendations we suggest:
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    • The Presentation Secrets of Steve Jobs by Carmine Gallo
    • Selling the Invisible by Harry Beckwith
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    • Never Eat Alone by Keith Ferrazzi
    • Pitch Anything by Oren Klaff