Ninja Selling Book Summary - Ninja Selling Book explained in key points

Ninja Selling summary

Larry Kendall

Brief summary

Ninja Selling by Larry Kendall is a guide for real estate professionals that focuses on building relationships and providing exceptional service. It offers a refreshing and effective approach to selling by prioritizing the needs of the client.

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Table of Contents

    Ninja Selling
    Summary of key ideas

    Mastering the Art of Selling

    In Ninja Selling, Larry Kendall introduces us to the concept of 'Ninja Selling' - a sales philosophy that focuses on building relationships and solving problems rather than just making transactions. Kendall, a real estate broker, shares his journey from being a traditional salesperson to a 'Ninja' - someone who is skilled, knowledgeable, and always looking out for the best interests of their clients.

    Kendall begins by highlighting the limitations of traditional sales methods, which often involve high-pressure tactics and a focus on closing deals. He argues that this approach is not only outdated but also ineffective in the long run. Instead, he advocates for a more holistic approach that prioritizes understanding the client's needs and providing value.

    The Ninja Selling System

    Central to the Ninja Selling philosophy is the belief that sales is not about convincing people to buy something they don't want or need. Instead, it's about helping people make informed decisions that align with their goals and values. Kendall introduces the Ninja Selling System, a step-by-step process designed to help sales professionals achieve this.

    The system begins with the concept of 'stop selling' and 'start solving'. This means shifting the focus from pushing products or services to understanding and addressing the client's problems. Kendall emphasizes the importance of asking the right questions, actively listening, and empathizing with the client's situation.

    Building Relationships and Adding Value

    According to Kendall, the key to successful selling lies in building strong, long-term relationships with clients. He introduces the concept of the 'RPM' (Relationship, Planning, and Mindset) model, which emphasizes the importance of nurturing these relationships. The RPM model encourages sales professionals to focus on creating value for their clients, rather than just making a sale.

    Another important aspect of the Ninja Selling System is the emphasis on continuous learning and improvement. Kendall encourages sales professionals to invest in their personal and professional development, stay updated with industry trends, and constantly refine their skills. He also stresses the importance of maintaining a positive mindset and managing one's energy effectively.

    Implementing Ninja Selling in Your Business

    In the latter part of Ninja Selling, Kendall provides practical advice on how to implement the Ninja Selling System in your business. He discusses strategies for effective time management, setting and achieving goals, and creating a business plan that aligns with the Ninja philosophy. He also shares real-life examples and success stories from individuals who have embraced the Ninja Selling approach.

    Overall, Ninja Selling is a comprehensive guide for sales professionals looking to transform their approach to selling. It offers a refreshing perspective on sales, emphasizing the importance of relationships, problem-solving, and continuous improvement. By adopting the Ninja Selling System, sales professionals can not only improve their performance but also build a more fulfilling and sustainable career.

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    What is Ninja Selling about?

    Ninja Selling (2017) by Larry Kendall offers a revolutionary sales approach that focuses on building relationships and providing exceptional value rather than pushing products or services. Drawing on his own experience and expertise, Kendall provides practical strategies and techniques for sales professionals to become more effective and successful in their work.

    Ninja Selling Review

    Ninja Selling (2017) is a comprehensive guide on how to sell real estate using a client-centered approach. Here's why this book is worth reading:

    • It offers a practical roadmap for success in real estate, providing strategies and techniques that can be applied immediately to achieve better sales results.
    • By prioritizing relationship building and personalized service, it transforms the way sales professionals interact with clients, fostering trust and loyalty.
    • The book's emphasis on mindset and mindfulness sets it apart, helping readers develop a positive outlook and the ability to navigate challenges with grace.

    Who should read Ninja Selling?

    • Sales professionals looking to improve their approach and increase their success
    • Entrepreneurs and business owners wanting to refine their sales strategies
    • Individuals interested in mastering the art of influence and communication

    About the Author

    Larry Kendall is a renowned author and real estate expert. With over 30 years of experience in the industry, Kendall has become a leading authority on the art of selling. He is the co-founder and chairman of The Group, Inc., a real estate company in Colorado. Kendall's book, Ninja Selling, has gained widespread recognition for its innovative approach to sales. Through his work, he has helped countless professionals achieve success by mastering the principles of ninja selling.

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    Ninja Selling FAQs 

    What is the main message of Ninja Selling?

    The main message of Ninja Selling is to provide a system for real estate agents to achieve sales success with integrity and authenticity.

    How long does it take to read Ninja Selling?

    The reading time for Ninja Selling varies depending on the reader's speed. However, the Blinkist summary can be read in just 15 minutes.

    Is Ninja Selling a good book? Is it worth reading?

    Ninja Selling is a valuable read for real estate agents looking to enhance their sales strategies. It offers practical insights and techniques for sustainable success.

    Who is the author of Ninja Selling?

    The author of Ninja Selling is Larry Kendall.

    What to read after Ninja Selling?

    If you're wondering what to read next after Ninja Selling, here are some recommendations we suggest:
    • The Tipping Point by Malcolm Gladwell
    • Fooled by Randomness by Nassim Nicholas Taleb
    • The Now Habit by Neil Fiore
    • Feel the Fear and Do It Anyway by Susann Jeffers
    • Blink by Malcolm Gladwell
    • Incognito by David Eagleman
    • Quiet by Susan Cain
    • Outliers by Malcolm Gladwell
    • Happiness by Richard Layard
    • Influence by Robert B. Cialdini