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Focus

The Future of Your Company Depends on It

By Al Ries
15-minute read
Audio available
Focus: The Future of Your Company Depends on It by Al Ries

Focus (1996) describes how corporations in America lose profits by focusing on growth. It explains what the leading management strategies of corporations are and why they are wrong. Additionally, it elaborates on what strategies corporations should adopt instead, and how they can focus their company for greater success.

  • Anyone managing a company that they want to perform better
  • Anyone interested in why certain companies succeed and others fail

Al Ries is a marketing professional and author. He founded a successful consulting firm and has written a number of bestselling books, such as The 22 Immutable Laws of Marketing and The Fall of Advertising and the Rise of PR.

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