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The Cult of We (2021) tells the story of how the office-space company WeWork became the world’s most valued startup – only to come crashing down a few years later. Written by the reporters who broke the story of WeWork’s disastrous downfall in 2019, it explores WeWork's trajectory through a journalistic and financial lens, demonstrating how the most prominent investors in the world were blinded to the company’s risks for nearly a decade.

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Hopping over the Rabbit Hole (2020) is an honest, straight-talking look at what it takes to be a successful entrepreneur. The brutal truth is that the vast majority of businesses fail – yet many budding entrepreneurs still operate with their rose-tinted glasses firmly in place. But by following a few crucial tips – drawn from a successful business career with its fair share of mistakes – you’ll be more likely to survive, rather than succumb to failure.

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Powershift (2020) is a guide to setting yourself up for success. Drawing on author Daymond John’s experience as an entrepreneur in the clothing industry and show business, it provides a host of tips, tricks, and ideas that will help you expand your influence and win others over to your cause.

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They Ask You Answer (2017) describes a transformative new marketing philosophy. Rather than relying on flashy ads and keyword-stuffed articles, author Marcus Sheridan encourages companies to embrace quality online content that truly seeks to educate customers and win their trust.

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The Storytelling Edge (2018) is a study of communication by two content strategists who’ve taken an old Native American proverb to heart – “those who tell the stories run the world.” As Shane Snow and Joe Lazauskas assert, it doesn’t much matter if you’re an individual, a business, or a government: if you want to thrive in today’s world, you need to be able to tell your story as convincingly and fluently as possible.

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Objections (2019) explores the secrets behind turning around common sales objections. Drawing on insights from both the business world and psychology, it shows how you can transform even the most reluctant prospect into an eager buyer.

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Persuasive Copywriting (2019) is a valuable guide to the world of copywriting, with tips on how to get the attention and keep the interest of customers, as well as generate those all-important sales for your client. Author Andy Maslen takes time-tested techniques that have proven reliable for generations and shows how these are being successfully applied in an online world that’s increasingly focused on content marketing.

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Founders at Work (2007) is a revealing look at what went on in the early days of over 30 influential US startups. In their own words, the founders of landmark companies such as Hotmail and Blogger.com tell their stories about the many ups and downs and twists and turns it took to make their ideas a reality. They also share the lessons they learned and the insight they’ve gained looking back on the trials and tribulations of those chaotic early days.

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