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The Cult of We (2021) tells the story of how the office-space company WeWork became the world’s most valued startup – only to come crashing down a few years later. Written by the reporters who broke the story of WeWork’s disastrous downfall in 2019, it explores WeWork's trajectory through a journalistic and financial lens, demonstrating how the most prominent investors in the world were blinded to the company’s risks for nearly a decade.

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Eliot Brown joined the Wall Street Journal in 2010 to cover commercial real estate in the wake of the financial crisis. Today he reports on startups and venture capital. He previously covered economic development and local politics at the New York Observer.

Maureen Farrell has been a reporter at the Wall Street Journal since 2013. She previously covered deals, bankruptcy, and startups at Forbes, Debtwire, and Mergermarket. She’s a recipient of the Newswomen's Club of New York's Nellie Bly Award.

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Hopping over the Rabbit Hole (2020) is an honest, straight-talking look at what it takes to be a successful entrepreneur. The brutal truth is that the vast majority of businesses fail – yet many budding entrepreneurs still operate with their rose-tinted glasses firmly in place. But by following a few crucial tips – drawn from a successful business career with its fair share of mistakes – you’ll be more likely to survive, rather than succumb to failure.

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Anthony Scaramucci is an entrepreneur with over 30 years of experience on Wall Street. He is known for founding the alternative investment firm Skybridge Capital and is the chairman of the Skybridge Alternatives, or SALT, Conference, a global thought leadership forum that takes place every year in Las Vegas. In 2017 he served briefly as White House Communications Director under the Trump administration. He is the author of several business books, including Goodbye Gordon Gekko and The Little Book of Hedge Funds.

© Anthony Scaramucci: Hopping over the Rabbit Hole copyright 2020, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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Powershift (2020) is a guide to setting yourself up for success. Drawing on author Daymond John’s experience as an entrepreneur in the clothing industry and show business, it provides a host of tips, tricks, and ideas that will help you expand your influence and win others over to your cause.

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Daymond John is the founder and CEO of FUBU, a lifestyle brand that has racked up over $6 billion in global sales. A regular guest on ABC’s Shark Tank, he’s one of America’s most respected businessmen and consultants. John is the author of numerous bestsellers including The Power of Broke and Rise and Grind. He was also a Presidential Ambassador for Global Entrepreneurship, a position created by Barack Obama in 2014 to support young entrepreneurs.

Daniel Paisner is a New York–based journalist and author best known for his collaborative work. He has published over 60 titles, including 14 New York Times best sellers, among them The Girl in the Green Sweater with Krystyna Chiger and Last Man Down with Richard Picciotto.

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They Ask You Answer (2017) describes a transformative new marketing philosophy. Rather than relying on flashy ads and keyword-stuffed articles, author Marcus Sheridan encourages companies to embrace quality online content that truly seeks to educate customers and win their trust.

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Marcus Sheridan is the founder and president of marketing and personal development blog The Sales Lion, which later merged with successful content agency IMPACT. He is also a highly sought-after speaker and consultant who specializes in digital content and marketing.

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The Storytelling Edge (2018) is a study of communication by two content strategists who’ve taken an old Native American proverb to heart – “those who tell the stories run the world.” As Shane Snow and Joe Lazauskas assert, it doesn’t much matter if you’re an individual, a business, or a government: if you want to thrive in today’s world, you need to be able to tell your story as convincingly and fluently as possible.

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Joe Lazauskas is the director of content strategy and editor-in-chief of Contently, a global tech company that helps Fortune 500 companies create compelling stories. Contently was founded by Lazauskas’ co-author, Shane Snow. Both are trained wordsmiths with backgrounds in journalism.

© Shane Snow and Joe Lazauskas: The Storytelling Edge copyright 2018, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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Objections (2019) explores the secrets behind turning around common sales objections. Drawing on insights from both the business world and psychology, it shows how you can transform even the most reluctant prospect into an eager buyer.

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Jeb Blount is the CEO of the international training consultancy Sales Gravy, which helps businesses boost their sales performance and optimize their human capital. In addition to authoring eleven books, including Fanatical Prospecting and Sales EQ , Blount is also a highly sought-after speaker on the topics of sales, customer experience and leadership.

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Persuasive Copywriting (2019) is a valuable guide to the world of copywriting, with tips on how to get the attention and keep the interest of customers, as well as generate those all-important sales for your client. Author Andy Maslen takes time-tested techniques that have proven reliable for generations and shows how these are being successfully applied in an online world that’s increasingly focused on content marketing.

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Andy Maslen has been a sought-after teacher of copywriting techniques for many years and is the CEO of the Andy Maslen Copywriting Academy. He’s also the managing director of the corporate communications agency Sunfish. His clients have included The Economist, the New York Times, BBC Worldwide and the London Stock Exchange.

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Trillion Dollar Coach (2019) pays homage to Bill Campbell, a coach and mentor whose advice and insights helped some of Silicon Valley’s brightest lights build multi-billion dollar companies. In these blinks, Google leaders Eric Schmidt, Jonathan Rosenberg and Alan Eagle chart Campbell’s remarkable life, from the Columbia University football field to the Californian boardrooms in which the digital revolution was planned and rolled out. Along the way, they shed light on Coach Bill’s leadership philosophy.

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Eric Schmidt served as Google’s CEO, chairman and chief executive chairman before taking charge of its parent company Alphabet from 2015 to 2018.

Jonathan Rosenberg ran the Google product team from 2002 to 2011, and currently advises Alphabet’s management team.

Alan Eagle has been a director at Google since 2007, and currently runs Google’s sales programs.

Schmidt, Rosenberg and Eagle are the co-authors of the best-selling How Google Works.

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Jerold Panas is an executive partner at Jerold Panas, Linzy & Partners, a leading firm in the fields of fundraising and financial resource development. He is also an acclaimed speaker and co-founder of the Institute for Charitable Giving. He has authored or co-authored over a dozen books, including Asking (2002) and Mega Gifts (1984).

© Andrew Sobel and Jerold Panas: Power Relationships copyright 2014, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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Maynard Webb is an investor, the former COO of eBay and Chairman of the Board of Directors at Yahoo. He specializes in supporting promising startups, and also has his own startup, Everwise, which mentors entrepreneurs.

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Practically Radical (2011) is a strategic guide to navigating today’s fast-moving world of business for leaders keen to set themselves apart from the crowd. Full of clever tips and insights from today’s most innovative companies, it argues for the need to rethink tried and tested methods and learn to think outside the box.

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William C. Taylor is an influential writer, public speaker and business expert. He co-founded the monthly business magazine Fast Company. Taylor has written several acclaimed books on company strategy including Simply Brilliant (2016) and is the co-author of Mavericks at Work (2006).

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Blitzscaling (2018) looks at a revolutionary development in the business world – one that’s so unprecedented, a new word had to be invented for it. It’s the process whereby companies like Google, Facebook and Amazon began as small, scrappy start-ups and then rapidly ballooned into world-conquering giants within just a few years. What’s their secret? In a word: blitzscaling. And that, as the title suggests, is what this book is all about.

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Reid Hoffman was one of the cofounders of LinkedIn and PayPal, and an angel investor in Facebook. He is currently a board member at both Airbnb and Microsoft, and he was one of the coauthors of The Start-Up of You and The Alliance, both of which were New York Times best sellers.

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Build It (2018) takes a look at one of the most important yet overlooked secrets behind business success: employee engagement. Drawing on a decade of research into 2,000 companies, Glenn Elliott and Debra Corey explore the tactics of some of today’s best-known firms to shed light on how they keep their workers switched on and productive. One common theme? They all tore up the HR rulebook, and this path-breaking book is designed to help you do just that.

We’re thrilled to announce that the authors have worked together with Blinkist to create this book-in-blinks for you.

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Gary Vaynerchuk is an entrepreneur and venture capitalist who has built a successful career around his personal brand and his mastery of social and digital media. First known for growing his family’s wine business, he now runs VaynerMedia, a social and digital agency. He has written several books, including Crush It! and The Thank You Economy.

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Hacking Growth (2017) provides online business owners with a game plan for taking their company to the next level. Sean Ellis and Morgan Brown give readers a step-by-step guide through a dynamic and endlessly repeatable process that will spark growth and transform any sluggish business into a vibrant, growing enterprise teeming with loyal customers.

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Sean Ellis is cofounder and CEO of GrowthHackers.com. He’s responsible for the term “growth hacker,” as well as organizing the Growth Hackers Conference.

Morgan Brown specializes in marketing for start-ups and has given talks around the world on how to grow a business. He is also a cofounder of GrowthHackers.com and the COO of the real-estate news company Inman News.

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Oversubscribed (2015) explains how to create a business that generates more demand than it can supply. Used by Apple to create a passionate and loyal customer base and by boutique brands to manufacture desire and earn huge profits, the business model of oversubscription both gets attention and keeps it. In these blinks, you’ll learn how it works.

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Daniel Priestley is a an award-winning entrepreneur who’s been building and buying businesses around the world since he was 21 years old. He is also a sought-after speaker who provides expert business advice, as well as a best-selling author of numerous books, including Entrepreneur Revolution, which he cowrote with Glen McCready.

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UnMarketing (2009) lays out a new approach to marketing that goes beyond typical methods like cold calling and ads. These blinks explain how, with the help of new, more sophisticated tools, businesses can build relationships with their customers to engage them in a more natural and effective way.

","aboutTheAuthor":"

Scott Stratten and his wife, Alison Stratten, are well-known guest speakers at corporate events all around the world. Scott previously worked as a professor at Sheridan College School of Business. In 2012, he was listed as number five on Forbes’s list of the world’s top 50 social-media power influencers. Together with Alison, who previously ran a maternity lingerie business, he has written four best-selling books, including UnSelling and The Book of Business (UnAwesome).

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Selling with Noble Purpose (2013) is about finding the right balance between making money and doing something meaningful with your life. It allows you to reframe your work by focusing your intention on the customer and how they truly benefit from your product. It’s a perspective that also keeps employees happier, more motivated and effective. Selling doesn’t have to be focused on profits and greed; it can also be about making the world a better place.

","aboutTheAuthor":"

Lisa Earle McLeod is a sales expert who has worked for leading companies such as Procter & Gamble, Apple and Kimberly-Clark. She is a commentator for the business website Forbes.com and has written for the New York Times and the Wall Street Journal.

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Value Proposition Design (2014) is a comprehensive guide to designing compelling products and services. Real value comes from empathizing with customers to find out what everyday jobs and tasks they need help with. However, coming up a product that helps customers complete these jobs and tasks is only the beginning.

","aboutTheAuthor":"

Alexander Osterwalder, an entrepreneur and respected keynote speaker, is a co-founder of the company Strategyzer, which offers a platform and services to create superior products and businesses.

Yves Pigneur is a Belgian computer scientist who specializes in management information systems.

Greg Bernarda is a popular speaker on innovation and strategy; he is currently an advisor for the consulting firm Utopies.

Alan Smith is a designer and entrepreneur. He is also a co-founder of Strategyzer, where he creates tools to help people design better businesses.

Trish Papadakos is a photographer and designer who has been at the forefront of many successful businesses. She teaches design at Central St. Martins in London.

© Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith, Trish Papadakos: Value Proposition Design copyright 2014, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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