Together, brothers Ori and Rom Brafman have authored two New York Times bestsellers – Sway and Click. When not writing, Ori Brafman is an organizational business consultant and the co-founder of a network fostering peace and development projects. Psychologist Rom Brafman won awards for excellence in teaching and promoting positive human growth. He has a private practice in Palo Alto.
Click (2010) delves into the miraculous topic of quick-set intimacy and explores what’s at work when we’re instantly drawn to some person or thing. It examines how and why clicking makes our life more meaningful and outlines the (very ordinary) factors that can make such “magical” connections more likely.
This book explores the concept of decentralized organizations and how they can be as powerful and influential as traditional hierarchical structures. Using the analogy of the starfish (decentralized) and the spider (centralized), the author delves into the characteristics and advantages of decentralized systems, and how they have the potential to transform industries and societies. It offers valuable insights for business leaders and anyone interested in understanding the future of organizational structures.