Campaigns that Shook the World Book Summary - Campaigns that Shook the World Book explained in key points
Listen to the Intro

Campaigns that Shook the World summary

Danny Rogers

The Evolution of Public Relations

3.7 (28 ratings)
18 mins

Brief summary

Campaigns that Shook the World is a compelling book that chronicles some of the most effective and eye-catching advertising campaigns of all time. Danny Rogers explores how these campaigns caught people's attention, changed perceptions and helped shape our culture.

Table of Contents

    Campaigns that Shook the World
    Summary of 8 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 8

    Traditional PR strategies have been turned upside down by a revolution in digital communications.

    Many people think that public relations professionals are shadowy spin doctors who use their manipulative talents to convince the media and consumers of things they wouldn’t otherwise believe.

    But how true is this statement? In reality, this cliché about PR is long outdated.

    The ubiquity of social media and internet communications mean that creating outrageous political or corporate spin is difficult to do without being called on it. Facebook, Twitter and other social media platforms give users the power to create and influence the flow of information, essentially reducing the control business or political leaders have over a brand or message.

    Just imagine if the events described in the fairy tale, the Emperor’s New Clothes, were to take place in the digital era. All it would take to unmask the sham would be a single tweet, gone viral!

    In our information age, any hidden truth will eventually be revealed, one way or another.

    So what does this mean for today’s brands?

    It’s a good thing. With no choice but to be honest, even influential figures such as the British Royal Family have found ways to boost their public image. Rather than cultivating the polished but stiff persona of decades past, today’s Royals are authentic and charming.

    PR teams are also grappling with radical change. Consider the difference between Tony Blair’s 1997 election campaign and Barack Obama’s in 2008. While Blair’s team focused on currying favor with print newspapers, Obama’s group harnessed the power of digital channels, including online ads, YouTube videos, Facebook posts and emails, to reach voters – particularly those younger than 25 years old.

    This example highlights a power shift from editorial media to shared media via digital services, from social media to blogging. But the shift also begs the question: will it threaten the relevance of public relations?

    Want to see all full key ideas from Campaigns that Shook the World?

    Key ideas in Campaigns that Shook the World

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is Campaigns that Shook the World about?

    Campaigns that Shook the World (2015) tells the history of public relations through a series of groundbreaking campaigns, work that inspired a revolutionary shift in communications. These blinks will show you how to create a campaign that packs a serious punch and leads your company to success.

    Campaigns that Shook the World Review

    Campaigns that Shook the World (2017) is a fascinating exploration of the most influential marketing campaigns in history. Here's why you should definitely give it a read:

    • The book unveils the strategies and tactics behind groundbreaking campaigns, offering valuable insights into the world of marketing.
    • Filled with compelling case studies and behind-the-scenes stories, it brings to life the power of creativity and innovation in advertising.
    • From political campaigns to viral social media sensations, the book captures the essence of these campaigns, making it a captivating and inspiring read.

    Best quote from Campaigns that Shook the World

    Yes, this book does confirm the demise of spin, but even PR, as most people know it, may itself be on a life-support machine.

    —Danny Rogers
    example alt text

    Who should read Campaigns that Shook the World?

    • Public relations, advertising or media executives
    • People curious about public relations
    • People who love to learn about inspiring personalities

    About the Author

    Journalist Danny Rogers is a media and marketing expert, reporting for over two decades on communications issues. He has worked as an editor with publications such as Campaign, Media Week, PRWeek and Brand Republic Group.


    © Danny Rogers, 2015. This Summary of Campaigns that Shook the World is published by arrangement with Kogan Page.

    Categories with Campaigns that Shook the World

    Book summaries like Campaigns that Shook the World

    People ❤️ Blinkist 
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked these summaries

    4.7 Stars
    Average ratings on iOS and Google Play
    31 Million
    Downloads on all platforms
    10+ years
    Experience igniting personal growth
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial

    Campaigns that Shook the World FAQs 

    What is the main message of Campaigns that Shook the World?

    Campaigns that Shook the World explores groundbreaking marketing campaigns and their impact on society.

    How long does it take to read Campaigns that Shook the World?

    The reading time for Campaigns that Shook the World varies, but the Blinkist summary can be read in just 15 minutes.

    Is Campaigns that Shook the World a good book? Is it worth reading?

    Campaigns that Shook the World is a must-read for anyone interested in the power of marketing and its lasting effects.

    Who is the author of Campaigns that Shook the World?

    The author of Campaigns that Shook the World is Danny Rogers.

    What to read after Campaigns that Shook the World?

    If you're wondering what to read next after Campaigns that Shook the World, here are some recommendations we suggest:
    • Managing Online Reputation by Charlie Pownall
    • Trust Me, I’m Lying by Ryan Holiday
    • Dare to Lead by Brené Brown
    • How to Raise Successful People by Esther Wojcicki
    • On the Origin of Species by Charles Darwin
    • Elevate by Joseph Deitch
    • Blitzscaling by Reid Hoffman and Chris Yeh
    • The Subtle Art of Not Giving a F*ck by Mark Manson
    • Mastering Leadership by Robert J. Anderson and William A. Adams
    • Marketing Strategy by Jenna Tiffany