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The Myths of Innovation

The bestseller on the history of ideas

By Scott Berkun
12-minute read
Audio available
The Myths of Innovation by Scott Berkun

The Myths of Innovation (2007) addresses common misconceptions about what it takes to become a successful innovator. Borrowing real-life examples from both recent business history and the arts, Berkun reveals where good ideas really come from.

  • Managers who want to support innovation in the workplace
  • Those looking to increase the success of their innovative ideas
  • Creative people struggling with inspiration

Scott Berkun is an American author and speaker. He previously worked on the development of Internet Explorer, at Microsoft. His work has appeared in the New York Times and the Washington Post, and he has taught creative thinking at the University of Washington.

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