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Zusammenfassung von Rogue Waves

Name: Rogue Waves
Rating: 4.1 (38 reviews)
Author: Jonathan Brill

Jonathan Brill

Future-Proof Your Business to Survive and Profit from Radical Change

4.1 (38 Bewertungen)

21 Min.

Kurz zusammengefasst

Rogue Waves by Jonathan Brill is a business book that explores the potential for unexpected events to either create or destroy value in the world. It looks at how companies can prepare for and navigate these "rogue waves" to thrive and succeed.

Themen

Strategie Führung Digitale Transformation Innovation Arbeitskultur

Inhaltsübersicht

Rogue Waves
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What’s in it for me ? Discover how to help your business survive and thrive.

Rogue waves are every sailor’s nightmare. Yet these natural phenomena, which reach monstrous hundred-foot heights, are a fixture of the deep sea, unexpectedly crashing over ships at a moment’s notice and wrecking almost everything in their wake.

But rogue waves don’t just occur in the open ocean; throughout history, unexpected events have taken down countless companies. These rogue waves don’t discriminate by industry or geography. At some point, every business will face one – and preparation is key in determining whether you sink or swim.

In these blinks, you’ll learn

why kayaks boast the best structure for navigating stormy seas;
how to instill a culture of continuous innovation; and
the fatal flaw that’s guaranteed to sink any business.

Rogue waves can sink any business that fails to build resilience.

Picture yourself on a boat in the middle of the open ocean. The sun is shining, the sky a brilliant blue. The sea is calm. And then, out of nowhere, a hundred-foot wave appears on the horizon.

Yes, you heard right: A hundred-foot wave. And no, this isn’t a scene from The Perfect Storm. While rogue waves may seem like a sensational Hollywood invention, they’re actually a frighteningly real feature of the deep sea. In the North Sea alone, rogue waves are estimated to occur every ten hours, wreaking havoc on unsuspecting sailors and leaving serious wreckage in their wake. When you see a rogue wave in person, one thing is clear: there’s going to be a tremendous impact.

But this scenario doesn’t only occur in sailing; rogue waves also happen in business. Over the course of history, unexpected events have caused the demise of countless companies across industries and around the world.

The key message here is: Rogue waves can sink any business that fails to build resilience.

In a business landscape rife with major economic, sociopolitical, and technological shifts, rogue waves are rising quicker than ever. One day, you’re doing just swimmingly. Then, a rogue wave strikes: a cryptocurrency crash that renders shares worthless overnight, for example, or artificial intelligence that threatens traditional ways of working. Or maybe a pandemic that shutters millions of brick and mortar businesses in one fell swoop.

Now, businesspeople don’t sign up to be deep-sea fishers. But facing rogue waves is part of their job description all the same, and without the right strategies in place, the organizations they represent are bound for the bottom of the ocean. You see, far too many modern enterprises rely on outdated processes that were built for a different, calmer era. These processes assume that the best way to deliver reliable year-after-year growth is by reducing risk. But a rise in rogue waves demands a different kind of thinking.

Troubled seas are inevitable in this day and age. To survive and thrive in the modern ocean, businesses must embrace risk with an eye for building resilience – proactively future-proofing against unknown threats through constant innovation. By doing so, they can brave the stormiest of seas and even profit from the chaos.

Ready to ride some rogue waves? Let’s dive in.

Businesses that do their research see rogue waves coming.

You may be wondering: Is it even possible to prepare for something as unpredictable as a rogue wave?

Fortunately, the answer is yes. It turns out those hundred-foot swells that take sailors by surprise don’t come out of nowhere. Scientifically speaking, rogue waves are actually formed by the collision of smaller waves. In other words, they aren’t random at all.

The right boat can get you through the stormiest of seas.

Which vessel would you rather be on when a rogue wave strikes: a cruise ship or a kayak?

At first, the answer might seem obvious. Cruise ships are massive vessels made of high-strength steel and metal, built for the exact purpose of crossing the open ocean. Meanwhile, kayaks are made of plastic and practically microscopic in comparison.

Put risk modeling into practice.

Through risk modeling, companies can forecast the probability of a specific event happening – and its potential severity. Ready to see the power of risk modeling in action? Let’s look at one of the world’s most lucrative and resilient businesses: Amazon.

Unlike many online retailers, Amazon was able to sail through the rogue wave of COVID-19 with soaring profits – swiftly meeting increased demand and emerging as one of the biggest winners of 2020.

Incentivize innovation across your organization.

To increase your company’s resilience as much as possible, you need to instill a culture of constant innovation. Sound easier said than done? Well, for inspiration, let’s look at a seasoned entrepreneur and computer scientist named Astro Teller.

Teller leads innovation at X, the advanced research lab of Google’s parent company, Alphabet. Renowned for its cutting-edge reputation, Alphabet is a trillion-dollar enterprise, and Astro is responsible for doubling its valuation. The secret to his success is simple: by encouraging its employees to be creative, Alphabet has enabled Astro to build a portfolio of trailblazing experiments.

Hubris will sink you, but humility keeps you afloat.

Now that you know what to do when you find yourself in stormy seas, let’s have a look at a famous story that illustrates what you should avoid at all costs.

It was a chilly night way back in 1912, and the Titanic had just crashed into a massive iceberg at full speed. But captain John Edward Smith, blinded by hubris, believed he was at the helm of an unsinkable ship. It wasn’t just that the Titanic crew had never prepared for disaster – they actually thought they were above such a thing. As a result, there weren’t enough lifeboats for all the passengers on board. What’s more, the lifeboats that were launched were only partially filled – and some weren’t launched at all.

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Worum geht es in Rogue Waves?

Rogue Waves (2021) is a playbook for steering your company through stormy seas. Drawing from real-world business cases, it shares actionable tips for staying afloat amid drastic change.

Wer Rogue Waves lesen sollte

Business leaders who don’t want to leave their future up to chance
Executives looking to instill a culture of innovation
Anyone seeking to understand the undercurrents of modern civilization

Über den Autor

Jonathan Brill draws from decades of experience as an entrepreneur, Fortune 50 tech executive, and managing partner of innovation consultancies that developed over 350 products for clients including Samsung, Microsoft, and Verizon. Today, he is the managing director of Resilient Growth Partners and a contributor to leading publications including Forbes and Harvard Business Review.

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